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PROGRAMME CODE: HD 132
Online Registration
2867 8325
2861 0278

Application Code 報名編號 : CC 65 - 301

This programme Higher Diploma in Marketing is offered by combining two formerly well-received programmes, namely Higher Diploma in Business (Marketing and Management) and Higher Diploma in Business (Sales, Marketing and Advertising).

Programme Aims & Features

This programme is specially designed to provide students with a vocation-oriented, broad-based education in marketing with the option of specializing in one of two streams: Marketing & Management, or Marketing & Advertising. The programme integrates many disciplines present in the marketing industry and aims to provide all aspiring marketing professionals, irrespective of their future career specialism, with multiple skills and practical and academic knowledge to keep pace with the changing needs of the dynamic market.

The aim is to provide students with the practical knowledge and understanding of key marketing concepts, events management, advertising or management theories and skills which they can apply in the workplace.


Marketing and Management Stream
Upon completion of the programme, students opting for the Marketing and Management stream will be equipped with a range of practical knowledge and skills associated with marketing, human resources management, small business management, and management strategies for pursuing a career or further studies in these areas in future.

Marketing and Advertising Stream
Upon completion of the programme, students opting for the Marketing and Advertising stream will be equipped with a range of practical knowledge and skills associated with marketing, public relations, advertising and branding to prepare them for pursuing a career or further studies in these areas in future.

Integration of Academic Theory and Practice

- Lecture combines theories and real-life cases and practical examples

- Experience sharing by key marketing professionals at guest speaker sessions, field visits and seminars

- Prepare students for a career in the private / public sectors as marketing specialists

Interactive Learning Approach with

- Class activities

- Group discussions / Group projects

- Field visits

Internship

Opportunities will be provided for selected students to work as summer trainees in marketing-related posts.

Professional Recognition

Graduates with 3 years of work experience in Marketing are eligible to apply for exemptions from the Professional Certificate in Marketing programme of the Chartered Institute of Marketing (CIM) .

Graduates are eligible to apply for exemptions from the Professional Certificate in Marketing programme of the Hong Kong Institute of Marketing (HKIM).

Opportunities for Further Studies

2016 Overall Progression Rate: 73%
   
Many of our graduates/students are admitted to UGC-funded degree programmes every year. The list below shows the programmes that our graduates/students of the past three years articulated to*:
     
The University of Hong Kong
BA
BNurs
BSc Information Management
         
The Chinese University of Hong Kong
BBA Marketing
Bachelor of Nursing
BSc Community Health Practice
BSSc Economics
    
The Hong Kong University of Science and Technology
BBA
BSc Chemistry
              
The Hong Kong Polytechnic University
BBA (Hons) Marketing
BBA (Hons) Management
BSc (Hons) Enterprise Engineering with Management
BBA (Hons) Global Supply Chain Management 
BBA (Hons) International Shipping & Transport Logistics
BSc (Hons) Logistics Engineering and Management
BA (Hons) Scheme in Fashion and Textiles Marketing/ Fashion Marketing
       
City University of Hong Kong
BA
BBA Marketing
BA Digital Television and Broadcasting 
BA Media and Communication
BBA Banking and Financial Services
BBA Business Analysis 
BBA Finance
BBA Human Resources Management 
BBA Information Management 
BBA Marketing Information Management
BSocSc Applied Sociology
    
Hong Kong Baptist University
BBA (Hons) China Business 
BBA (Hons) Human Resources Management
BBA (Hons) Marketing    
           
Lingnan University
BBA (Hons)
             
Students will be eligible to apply for:
    

Through-train Pre-enrolment Scheme

The University of New South Wales, Australia
  • Bachelor of Commerce

University of South Australia, Australia

  • Bachelor of Business (Marketing)

HKU SPACE International College (IC)

University of Hull, UK
  • Bachelor of Arts (Honours) Marketing & Management

# with 9 modules (out of 18) exemptions

  • Bachelor of Arts (Honours) Marketing

# with 9 modules (out of 18) exemptions

          

Other full-time or part-time degree programmes offered by local and overseas universities

Career Prospects

The programme will prepare students for a career in the marketing, management, administration or public relations in the private or public sectors.  Positions available in the field are diverse and include a wide variety of activities such as customer service, advertising & promotion, marketing communication, marketing research, store management, customer relationship management, event management, brand management and marketing planning.

      

*The above list is not exhaustive and only shows some of the examples.

GENERIC SKILLS
  • General English III
  • English for Academic and Professional Purposes Parts I and II
  • English for Business
  • Practical Chinese
  • Mathematics and Statistics for Daily Life Applications
  • Introduction to Multimedia
  • Intra- and Interpersonal Competencies
SPECIALISM

Year 1

  • Marketing Fundamentals
  • Principles of Business Management
  • Marketing Communications
  • Marketing Planning
  • Business Economics
  • Essentials of Accounting


Year 2

  • Consumer Buying Behaviour
  • Marketing Research and Information
  • Event Management

Select one stream from the following ONLY

Marketing and Management Stream

  • International Business 
  • Human Resources Management: Principles & Practice
  • Management Strategy
  • Final Year Project (Marketing and Management)

Marketing and Advertising Stream

  • Introduction to Branding
  • Advertising and Promotion
  • Public Relations
  • Final Year Project (Marketing and Advertising)

Students' Activities

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2

3

4

Final Year Project (FYP) is a capstone module for students to apply and integrate the knowledge they have accumulated over their course of study by working in groups to develop a business plan/marketing plan for a product/service of their choice.

Students produce their own TVCs for promotion of their new ideas.

Video 1 - Retro Hotel

Video 2 - K Arts_Fly with Us

Video 3 - Two Girls

Alison Fan
Alison Fan
  • 2014年商業學高級文憑(市場學及管理)
  • 現就讀香港理工大學市場學(榮譽)工商管理學士四年級

過去兩年在港大附屬學院的生活,雖然學業繁重,但樂在其中。專門的學科知識及練習助我為入讀大學作準備,亦提升我對市場學的興趣,同時也認識了不少志同道合的朋友,一起面對挑戰和難關。

我印象最深刻的是畢業專題習作,能與朋友一起發揮創意,發展獨特的商業計劃書,從中也學以致用。當初入讀學院的不習慣及不甘心,轉化成為了我奮鬥的動力,全賴學院的支持讓我完成大學夢。

這兩年有不少難忘的回憶,再一次謝謝學院、講師及朋友的鼓勵!

Lawrence Luk
Lawrence Luk
  • 2014年商業學高級文憑(市場學及管理)
  • 現就讀香港中文大學經濟學社會科學學士四年級

在港大附屬學院修讀商業學高級文憑課程期間,無論是課堂上的生活化例子,參加實習和交流機會上得到的知識,均為我現在在大學的學習旅途奠下良好基礎。我尤其感謝講師在課堂上分享他們在相關專業領域上的寶貴經驗,確實令我獲益良多,亦為課程內容增添實用性。

我印象尤為深刻的,是畢業專題習作。畢業專題習作給予我們學以致用的機會,例如拍攝我們產品的宣傳廣告。

公開試失利的同學,一次的失利不代表整個人生的失敗,港大附屬學院為你們提供另一條向目標進發的道路。藉此機會,再一次衷心感謝學院講師的用心指導。

Ken Ng
Ken Ng
  • 2015年商業學高級文憑(市場學及管理)
  • 現就讀香港理工大學市場學(榮譽)工商管理學士三年級

公開試放榜後,我曾修讀不同院校的基礎課程及文憑課程,但因成績不理想,最終沒有完成課程。為了尋找自己的興趣,我報讀了港大附屬學院的高級文憑,主修市場學及管理。

在短短的兩年間,學院讓我裝備了不同範疇的商業知識,透過各式各樣的課外活動,例如實習計劃和海外交流團,大大提升了溝通技巧和自信心,也使我擴闊了國際視野。

在修讀課程時,總會遇到大大小小的困難和挑戰。最令我印象深刻的是我的畢專題習作演說比賽,從組員與組員之間的合作,到平衡各方的意見,以達成共同目標,在整個過程中都能夠讓我體會到團結一致和從錯誤中學習的重要性。

最重要的是,透過修讀學院課程令我能夠繼續升讀心儀的本地大學課程,追尋自己的夢想。

我衷心感謝每一位講師對我的教導、支持和鼓勵。謝謝!

Wallace Yau
Wallace Yau
  • 2015年商業學高級文憑(市場學及管理)
  • 現就讀香港理工大學市場學(榮譽)工商管理學士三年級

在CC的兩年中,我有機會接觸市場學及管理學中的多個範疇,使我對這個學科具更深入和全面的了解。除了學習各種商業理論外,我們亦有機會在畢業專題習作中,把兩年所學習到的融會貫通,撰寫出一份屬於自己的商業企劃書,同時設計不同的宣傳攤位和店鋪陳設,有趣且具挑戰性!

在課堂上,經驗豐富的講師不但會分享不同的商界實例及自身工作經驗,亦經常主動了解我們遇到的因難,給予幫助。回想起我在首個大學面試的表現未如理想,幸得導師們給我鼓勵,我才有信心和動力繼續面對接下來的面試,最終獲得7家大學學位取錄。

作為商科學生,Hard Skills 和Soft Skills同樣重要。事實上,除了書本上的知識,領導才能以及團隊合作精神更是不可或缺。透過各個專題研習,除了讓我們的Hard Skills得以深化外,溝通技巧、待人處事等Soft Skills也得以提升。

作為2013公開試的重考生,我曾面對再次名落孫山的窘境,失去自信,迷失方向,沒有想過最終能滿分畢業,更沒有想過能考進心儀的大學。然而,在HKU SPACE CC修讀市場學及管理的兩年絕對是我人生中一個重要的轉捩點。在此,我感謝各位講師的教誨和指導。

“Chance favors only the prepared mind so plant your feet and stand firm!”
各位師弟妹,「搏盡無悔」,大學見!

Ng Ka Yue
Ng Ka Yue
  • 2012年商業學高級文憑(市場學及管理)
  • 現就讀香港大學文學士三年級

回想起兩年間,從失望到迷茫,再重整心情、努力奮鬥,最終達成自己定下的目標。最初,只是因為對市場學感興趣而選擇修讀。但是,在修讀途中卻意外地有更多的得著,除了可以實踐理論、學以致用、發揮潛能外,透過專題研習更能加強溝通和與人合作的能力。當中畢業計劃書更是和組員用一整年的時間,由零開始,花了不少心血而完成的。
在港大附屬學院讀書,少不免遇上大大小小的困難,甚至會感到低落。不過,在這兩年期間,從講師、社工以及同學的身上,我明白到,每一段經歷的發生都有原因,每一項挑戰都能帶來豐富的得著。
感謝學院的栽培,令我的大學夢最終成真。追夢的過程雖然辛苦,但是只要相信和堅持,你,其實會比想像中得到更多。
只要付出努力,同學的收穫可能比我的更為精彩。

Manessa Tam
Manessa Tam
  • 2014年商業學高級文憑(市場學及管理)
  • 現就讀香港理工大學市場學(榮譽)工商管理學學士三年級

作為末代會考和高級程度會考考生,我曾遇到巨大的壓力,進不了大學,當時十分懊悔,總想當初更努力就好了。
幸好我報讀了港大附屬學院商業學高級文憑(市場學及管理),講師以具體實例,和不同的方法講解課題,使學生能深入理解,這令我明白自己並非沒有能力,而是不懂竅門。剛入學的時候,我沒有想過能取得優秀成績,但講師讓我擁有多一次的機會去努力。而此時,我已準備好在大學中繼續努力,向夢想出發。
我衷心希望,曾遇到失敗的同學們不要放棄,要抓住每一個機會去努力,有朝一日,必能實現夢想!

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