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PROGRAMME CODE: HD 122
Online Registration
2587 3219
2571 8480

Application Code 報名編號 : CC 66 - 702

With new media channels derived by Internet technologies, new media applications are highly recognised by the public. It provides new distinguishing features so as to enhance the communication effectiveness with instant, interactive, and revolutionary methods where traditional communication channels have never been achieved before. A plethora of marketing and business promotion activities are disseminated through new media and social media platforms in Hong Kong, and the demand for media production service is rising significantly. The market expects new kinds of media work for interactive platforms and requires a new generation of producers who not only possesses communication knowledge, but is also versatile in both media planning and new media technology. 

Programme Aims & Features

This programme aims to cover arts, humanities and information technology training to let students understand better the underlying concepts of communication as well as the practical production issues of the new media. 

Media Production and Internship Opportunities

Students are encouraged to apply for a number of media production project and summer internships on a voluntary basis. These opportunities do not carry any credits but the production experiences with live project and knowledge gained will prove invaluable for students to develop their future careers.

Opportunities for Further Studies 

Local or overseas universities offer Bachelor's degree programmes covering a comprehensive range of knowledge fields in the areas of digital media, new media, communication, broadcasting and journalism.

2016 Overall Progression Rate: 81%
                          

Many of our graduates/students are admitted to UGC-funded degree programmes every year. The list below shows the programmes that our graduates/students of the past three years articulated to*:

Hong Kong Baptist University
BSocSc (Hons) Communication - Film & Media Arts
              
City University of Hong Kong
BA
BA Digital Television and Broadcasting
BAS New Media
BA Media and Communication
BSc
                
The Hong Kong Polytechnic University
BSc (Hons) Internet & Multimedia Technologies

Through-train Pre-enrolment Scheme

Queensland University of Technology, Australia

  • Bachelor of Media and Communication 
  • Bachelor of Creative Industries (Media and Communication)
Graduates are eligible to apply for admission to the full-time top-up degree programmes offered locally by HKU SPACE International College in collaboration with the following universities:



Middlesex University London, UK

  • BA (Hons) Journalism and Media
  • BA (Hons) Media and Cultural Studies
  • BA (Hons) Publishing and Digital Culture

The University of the West of England, Bristol

  • Bachelor of Arts (Honours) Media Culture and Practice

Career Prospects

Graduates of the programme will have direct employment opportunities in the local media production industry, covering areas of media management, marketing and corporate communications. Potential career opportunities for graduates include:

  • Client Servicing Officer / Manager (New Media)
  • Digital Media Manager
  • Content Marketing Officer / Manager
  • Media Producer / Editor
  • Cross-media Designer
  • Social Media Executive / Manager
  • Marketing and Public Relations Manager

*The above list is not exhaustive and only shows some of the examples.

GENERIC SKILLS
  • Introduction to Multimedia
  • Mathematics and Statistics for Daily Life Applications
  • General English III
  • English for Academic and Professional Purposes Parts I & II
  • English for Business
  • Practical Chinese
  • Intra- and Interpersonal Competencies
SPECIALISM

Year 1

  • Visual Storytelling
  • Digital Media for E-marketing and Mobile Marketing
  • Digital Photography Production
  • Media Communication and Ethical Requirements*
  • Motion Graphics for Presentation
  • Web Page Authoring


Year 2

  • Digital Video Production
  • Principles for New Media Copywriting
  • Media Technology Workshop
  • Advanced Motion Graphics
  • Search Engine Optimisation and Web Analytics
  • Digital Sound Production
  • Media and Communication Project

Three students from Higher Diploma in New Media and Communication received the 1st runner-up award at the FX Creations Video Competitions. Congratulations to Charles, Harry and Calvin (Calvin was absent at the presentation ceremony)!

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Please click the following link to view the advertisement clip!

Students' Activities

Visit to Cable TV
Date: 11 April 2016

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Visit to Canon Pro Solution Hub
Date: 22 May 2015

2


Visit to Samsung D'Ling Experience New Media Digital World
Date: 25 May 2016

3


Visit to KOFIC Namyangju Studios (Korea)
Date: 26 May 2016

4


Visit to Shanghai Film Museum
Date: 7 Jun 2016

5


Visit to Shanghai Media Group
Date: 7 June 2016

6


Visit to YTN (Korea)
Date: 25 May 2016

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Screen Capture of Student Assignment in Motion Graphics

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Screen Capture of Student Assignment in Storytelling

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1st runner up of the FX Creations Advertisement Competition

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Tang Shing Fung, Nick
Tang Shing Fung, Nick
  • 2015 Undergraduate in the City University of Hong Kong, Bachelor of Science in Creative Media (Year 1)

我對媒體的興趣是在考完公開試之後才產生的,需知道我們平日從各種媒體上接觸到的資訊都需要經過細心包裝,而經過細意編排剪接的短片更是引人入勝,新媒體這一科正好帶我進入這個大千世界。這課程不但讓我掌握到實用的媒體技能,更重要的是拓闊了我的視野。每當見到別出心裁的作品,都會有一股動力去驅使自己進步,創造屬於自己的作品。除了課堂習作,自發創作亦絕對是有趣而值得珍視的過程,這類作品對日後升學就業皆十分有利!

Au Natalie
Au Natalie
  • 升讀香港城市大學Bachelor of Arts in Digital Television and Broadcasting
  • Offer received: 香港城市大學Bachelor of Arts in Creative Media
  • Offer received: 香港浸會大學Bachelor of Social Sciences (Hons) in Communication – Media Arts

在香港大學附屬學院修讀新媒體與傳播的兩年間,認識了有關於新媒體不同方面和範疇的知識,原來比想像中多和廣泛,例如市場或媒體概論,影片剪輯與拍攝,網頁設計等。
新媒體其中一個魅力就是於日常生活的運用,從被動的一方變成主動在新媒體製作內容的一方。在學習的同時,能夠同時間在現實中簡單的實踐出來。
課堂所學習到的知識令我可以在新媒體行業的工作上得到平衡及容易適應。此外,融合課內外的知識及經驗,令我更加清楚知道自己未來的職業導向及大學選擇。

Li Hang Yee, Rachael
Li Hang Yee, Rachael
  • 升讀香港城市大學Bachelor of Arts in Digital Television and Broadcasting

記得當年放榜後,看到自己沒有任何U Offer,當下腦袋一片空白,完全不知該怎樣做。最後,只得找同學求救,在他們的陪伴下報讀了HKUSPACE。
以前總聽說專上學院的導師並不用心教,總聽說有很多free rider的存在,總聽說只有極少「太空人」能順利降落大學。但這兩年內的經歷,令我覺得我要重新定義HKUSPACE這地方。
我遇到不少有心的導師,總是幫助我。我的組員都很好,該做的事情都會辦妥。我在今年畢業終於能升上大學了。
很多時候,我們總被別人的輿論意見所影響,導致前途茫茫的感覺出現。從今以後,不要再只「聽人講」「啲人話」,要學會自己感受,其實只要努力認真做好每件事,任何東西都阻止不了你進入大學,夢想總會成真。

Wai Ching Yi
Wai Ching Yi
  • 2015 Undergraduate in the City University of Hong Kong, Bachelor of Arts in Media and Communication

After studying more than a year in the New Media and Communication (NMC) programme, I think work hard and play hard is the most important part of studying in any tertiary education programme.

This programme provides student with a wide range of coverage in different practical skills, such as video editing and shooting and some basic editing skills, media planning skills and different kinds of marketing strategies to promote the company’s products by using different new media tools. The courses included in this programme not only enriched our knowledge in both media and marketing fields but also enlighten our creativity in thinking and accomplishing different creative ideas.

For people who have not yet decided which specific area they are interested in the most, NMC would provide you with different opportunities in meeting various learning topics and thus, I believe that after two years of studies, you will definitely be able to find your own path in learning and also in your future job prospects. Therefore if you have dreams, chase them and don’t wait for opportunities to come to you but rather to create them for yourself.

Tang Chiu Tang, Kermit
Tang Chiu Tang, Kermit
  • 升讀香港城市大學Bachelor of Arts and Science in New Media

在過去兩年,新媒體與傳播這個課程不但讓我學習到豐富的媒體知識和傳媒理論,它還讓我獲得不同的專業技巧,例如影片製作,動態圖像設計和網頁設計等等。
更重要的是,透過這個課程網我可以參加不同的活動和比賽。我曾經就參加了流動電影節,紀錄片製作和不同的參觀活動。這些寶貴的經驗讓我大開眼界,對我未來的工作也有一定的幫助。
而課程專有的設備借用服務是我最喜歡的地方,因為我可以在這裡借用到很多專業的影片製作設備。例如有單鏡反光相機,燈光設備和穩定腳架。在課餘時間裡都可以自己嘗試製作影片。
總括而言,新媒體與傳播是一個能學習到專業知識,同時也能獲得實用的技巧的課程。

Fok Chun Kit, Kevin
Fok Chun Kit, Kevin
  • 2015 Undergraduate in the City University of Hong Kong, Bachelor of Arts and Science in New Media (Year 3)

This programme provides me with knowledge in media aspect as well as gear usage. From theoretical appliance of media to actual practices of filming, I really gained a lot of chances to actualize my dream and passion. Not only media knowledge have we learnt, but we also study marketing and corporate communications, which provides us with a wide range of future career choices.

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