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PROGRAMME CODE: HD 129
Online Registration
3416 6338
2305 5315

Application Code 報名編號 : CC 80 - 404

Professional and Practical Training

The Higher Diploma in Public Relations and Corporate Communications programme aims to prepare students for further academic and career development in the fields of public relations, corporate communication, media, advertising, journalism, marketing and management. Students will learn how the media work, how to manage and package information for the media, how to analyze information, and how to identify audiences and readers from this highly professional and career-related programme.

Experience Sharing by Industry Practitioners

Professionals from the media sector and public relations practitioners are invited to share their work experience during guest lectures and students have the opportunity to attend various events organized by the Hong Kong Public Relations Professionals’ Association (PRPA) by joining their “Student Associate Membership”.

Placements and Internship Opportunities

Students are encouraged to apply for a number of placements and summer internships on a voluntary basis. These opportunities do not carry any credits but the knowledge gained and contacts made in the industry will prove invaluable for students to develop their future careers.

Progressions to Bachelor Degree Programmes

2016 Overall Progression Rate: 60%                      

Some of our graduates/students are admitted to UGC-funded degree programmes every year. The list below shows the programmes that our graduates/students of the past three years articulated to*:
    
The University of Hong Kong
BA
BNurs
     
The Chinese University of Hong Kong
BA Cultural Management
The Hong Kong University of Science and Technology
BBA
          
City University of Hong Kong
BA Digital Television & Broadcasting
BA Media & Communication
BA Translation & Interpretation
BBA
BBA Information Management
           
The Hong Kong Polytechnic University
BA (Hons) Fashion and Textiles
BSc (Hons) Enterprise Engineering with Management
               
Hong Kong Baptist University
BSocSc (Hons) Communication - Organizational Communication
BSocSc (Hons) Communication - Public Relations and Advertising   

Through-train Pre-enrolment Scheme

Swansea University

  • BA in Media and Communication

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Also, graduates are eligible to apply for self-financed degree progammes offered by local tertiary institutions. In addition, they can apply for various overseas top-up degree programmes offered by the HKU SPACE International College (IC).

Edinburgh Napier University, UK

  • BA Communication, Advertising and Public Relations

The University of Hull, UK

  • Bachelor of Arts (Hons) Marketing
  • Bachelor of Arts (Hons) Marketing and Management

Middlesex University London, UK

  • BA (Hons) Publishing and Digital Culture
  • BA (Hons) Journalism and Media
  • BA (Hons) Media and Cultural Studies

Oxford Brookes University, UK

  • Bachelor of Arts (Honours) in Human Resource Management

The University of Western Australia, Australia

  • Bachelor of Arts (Asian Studies) - Japanese Language Pathway
  • Bachelor of Arts (Asian Studies) - Korean Language Pathway
  • Bachelor of Arts (Communication and Media Studies) - Communication Studies Pathway
  • Bachelor of Arts (Communication and Media Studies) - Language Studies Pathway

Career Prospects

The corporate communications components make up a highly recognised qualification for career opportunities in advertising, media management, business development, marketing, corporate and public affairs.

                               

*The above list is not exhaustive and only shows some of the examples.

GENERAL SKILLS
  • Mathematics and Statistics for Daily Life Applications
  • Information Technology and Applications
  • General English III
  • English for Academic and Professional Purposes Parts I and II
  • English for Business
  • Advanced Chinese Language
  • Self-writing and Representation
SPECIALISM

Year 1

  • Principles of Public Relations
  • Public Relations Writing
  • Introduction to Marketing
  • Introduction to Management
  • Introduction to Contemporary Advertising
  • Media Publishing and Production

Year 2

  • Advertising: Principles and Practice
  • Effective Public Relations Campaigns
  • Introduction to Media and Communications
  • Event Planning and Promotion
  • Digital PR
  • Crisis and Reputation Management
  • Public Relations and Corporate Communications Project

「專業公關分享」講座 - 聽聽 Irene 的經驗之談,向公關專業出發!

對公關專業感興趣的你,想認識更多業內的行情嗎?
讀公關課程,做 Intern(實習),對於「入行」有幫助嗎?
我們邀請了羅德公關(亞洲)的專業公關人員,跟同學分享心得。
羅德公關是世界知名的公關公司,業務遍佈亞洲(連結 http://www.ruderfinnasia.com/)。
Irene Lo 在 2012 年以實習形式加入,今天已是 Account Executive(客戶主任),
短短數年已累積豐富的公關管理及活動策劃經驗 

講座片段:

(1) 公關實習生- 積極投入 主動學習

(2) Intern經驗之談 公關原來咁專業

(3) Irene教路 面試基本功

Sharing Seminar

從一紙文憑到專業公關人員,這段路怎麼走? 學院邀請了兩位本課程畢業的師兄師姐,跟應屆DSE考生暢談經驗, 分享他們從HD到PR的歷程。

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分享會片段:

(1) High Dip 公關課程學以致用

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(2) Dennis師兄最深刻的Event 帶Line公仔去沙灘

2

(3) Peggy師姐最難忘 明星賽車記者圍攻

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(4) 想做成功PR的必要條件?

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黃紫紅 (Tsz Hung)
黃紫紅 (Tsz Hung)
  • 升讀香港中文大學文化管理系

「做風中的一條勁草,比做温室裏的小花,更能磨練自己。修讀公關及企業傳訊高級文憑擴闊了我的視野,各式各樣的校園活動給我充實的大專生活,這兩年的考驗,使我做好升讀中大的準備。」

崔詠芝 (Candy)
崔詠芝 (Candy)
  • 升讀香港中文大學新聞及傳播學院

「行內專業人士的分享令我對學科有更大興趣。」

Yvonne Yeung
Yvonne Yeung
  • 2007-2010 Higher Diploma in Corporate Communication and Management^
  • 2010-2012 CUHK Bachelor of Journalism and Communication
  • Present Marketing Communications Executive, Asia Miles Limited

The release of HKCEE results really made me flabbergasted. I did and prepared so hard and well, but I was totally appalled by the result slip when I discovered that everything was not paid off. At that time, when the certificate read failures in most subjects, I was wondering whether I could get back to the threshold of that door of entering into university again, but HKU SPACE Community College offered a second chance to have saved me from distress and being too entrenched into those failures and self –rebuke. I was then made more confident. Yes of course, together with the supports from the college and knowledgeable teachers, I was coming back totally with full swing to head for university, and finally I was successful!

^ Higher Diploma in Corporate Communication and Management was re-titled as Higher Diploma in Public Relations and Corporate Communications.

何艷艷 (Yenmy)
何艷艷 (Yenmy)
  • 升讀香港嶺南大學文化研究系

“HDCCM is a very practical and interesting programme that cultivates my interests in different areas. I was delighted to have a chance to work at City Magazine as an intern with my classmate, which was truly an unforgettable and marvellous experience.

I would like to give big thanks to all the brilliant lecturers as they not only widened my horizons, but had also inspired me in every field of my life.”

劉立紅 Lau Lap Hung Red
劉立紅 Lau Lap Hung Red
  • 2007 企業傳訊及管理高級文憑
  • 2010 香港理工大學市場學 (榮譽) 工商管理學士
  • 2012 現職廣告公司項目經理

“在港大附屬學院的最大得著是
‘ Teach you how to learn’,令我畢生受用!”

除了可以非聯招的途徑上大學,在港大附屬學院的最大得著是這裡 “Teach you how to learn”。每個人總有離開校園的一天,那並不代表我們就此停止學習。港大附屬學院擁有一套完善的教學系統及制度、捉緊時代脈搏的專業導師、豐富的大學資源等,令今天已離開學院三年的我,仍然懂得運用所學的 critical thinking 及專業的 framework,畢生受用。

何文浩 (Man Ho)
何文浩 (Man Ho)
  • 升讀恆生管理學院傳播學院

「我不但獲心儀學系取錄,而且成功直入第三年課程。」

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