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工程及科技 工程及科技

新媒體與傳播高級文憑

Programme Code: HD 122 2587 3219 2571 8480 hdnmc@hkuspace.hku.hk
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資歷架構級別: 4
資歷名冊登記號碼: 13/000237/L4
登記有效期:  02/05/2013 至 登記持續有效

Application Code 報名編號 : HD122

課程目標及特點

本課程協助學生掌握新媒體傳播的基本概念,同時具備相關新媒體製作的知識和技術,包括數碼攝影、聲音和視頻,並教導學生使用業內廣泛應用的軟件作後期製作,以培養一班具有傳播知識、同時又懂得媒體規劃和新媒體技術的專才,以應付市場對於媒體製作服務需求的增長。

短片製作及暑期實習

本課程設有自願性質的短片製作及暑期實習計劃,不計學分。利用真實拍攝習作項目,增強媒體製作技巧及應用學科知識,並透過不同工作類型的實習計劃,讓學生累積寶貴工作經驗。

升學前景

本學院每年均有畢業生/學生成功入讀八大教資會資助學位課程。以下為近年本課程畢業生/學生的升學資料*:

香港浸會大學
BA (Hons) Creative Writing for Film, Television & New Media
BComm (Hons) Film Major (Animation & Media Arts)
BComm (Hons) Public Relations & Advertising Major (Advertising and Branding)
BSocSc (Hons) Communication - Film & Media Arts
                      
香港城市大學
BA
BA Creative Media
BA Digital Television and Broadcasting
BAS New Media
BA Media and Communication
BSc 
                                  
香港理工大學
BA (Hons) Digital Media
BSc (Hons) Internet & Multimedia Technologies
 
嶺南大學
BA (Hons) Visual Studies
BBA (Hons)

香港大學專業進修學院 - 國際學院

畢業生可報讀香港大學專業進修學院 - 國際學院提供的全日制銜接學位課程,包括:
 
愛丁堡龍比亞大學 (Edinburgh Napier University)

倫敦藝術大學 (University of the Arts London)

西英格蘭大學 (University of the West of England, Bristol)

赫爾大學 (University of Hull)

密德薩斯大學 (Middlesex University London)

 

就業前景

完成課程後畢業生可投身各大企業及市場推廣媒體相關部門或本地不同媒體製作單位,以下是一些有關媒體製作的職位:

  • 客戶服務主任/經理(新媒體)
  • 數字媒體經理
  • 內容營銷主任/經理
  • 媒體制作/編輯
  • 跨媒體設計師
  • 社交媒體主任/經理
  • 營銷及公共關係經理

 

* 以上列表只提供部份升學例子以作參考。

通用技能
  • Information Technology Fundamentals
  • Elementary Statistics
  • Introduction to Academic English
  • English for Academic Purposes I & II
  • English for Business
  • Practical Chinese

EXPERIENTIAL LEARNING COURSE

  • Media and Communication Project
    or
    Media and Communication Placement
專門知識

Year 1

  • Visual Storytelling
  • Digital Media for E-marketing and Mobile Marketing
  • Media Communication and Ethical Requirements
  • Motion Graphics for Presentation
  • Web Page Authoring
  • Digital Photography Production
  • Digital Sound Production


Year 2

  • Media Technology Workshop
  • Principles for New Media Copywriting
  • Digital Video Production
  • Advanced Motion Graphics
  • Search Engine Optimisation and Web Analytics

 學院依據學生的報讀人數,時間表安排及可用資源而決定每學期所開辦的學科。

3位新媒體與傳播高級文憑的同學憑著創意,贏得FX Creations廣告創作比賽亞軍,恭喜Charles, Harry及Calvin (當日Calvin有事未能出席頒獎典禮)!

1

想重温得獎創意廣吿短片,請按以下連結觀賞!

學生活動

參觀有線電視
日期: 2016年4月11日

1


參觀Canon Pro Solution Hub
日期: 2015年5月22日

2


參觀Samsung D'Ling Experience New Media Digital World
日期: 2016年5月25日

3


參觀KOFIC南楊州綜合攝影所 (韓國)
日期: 2016年5月26日

4


參觀上海電影博物館
日期: 2016年6月7日

5


參觀上海文化廣播影視集團有限公司
日期: 2016年6月7日

6


參觀YTN (韓國)
日期: 2016年5月25日

7


Screen Capture of Student Assignment in Motion Graphics

8


Screen Capture of Student Assignment in Storytelling

9


1st runner up of the FX Creations Advertisement Competition

10

Chan Hau Tim Melody
Chan Hau Tim, Melody
  • 2021-23 Higher Diploma in New Media and Communication
  • 2023-24 Student of Hong Kong Baptist University, Bachelor of Communication (Hons) in Film (Film and Television Concentration) (Year 3)

因為對剪片感興趣,所以選擇了 NMC,入讀了這科才發現 Media 不單單是影片剪接,還有很多其他的範疇。雖然我只接觸過簡單剪接,但是對於其他新的知識,例如動畫製作、影片製作、網頁設計、聲音設計等等都因為導師們由淺入深的教導而能夠好好掌握。記得當時Year 1 完結,我的感想是“今年學咗好多嘢”。

Kwok Chun Kin
Kwok Chun Kin, Anthony
  • 2021-23 Higher Diploma in New Media and Communication
  • 2023-24 Student of City University of Hong Kong (CityU), School of Creative Media

NMC offers a diverse range of courses that go beyond just photography and videography. It also includes various other courses such as animation, where students learn how to create animated content that can be applied in video editing. These practical courses provide a solid foundation and serve as a starting point to develop my skills. The course structure is practical and hands-on. The teaching quality of this course is excellent.

Mok Hok Man
Mok Hok Man
  • 2020-22 Higher Diploma in New Media and Communication

一個空想,一個行動,一個轉變。
就這樣,重返了校園;
就這樣,過了兩年學生生活;
就這樣,畢業了。


生命,就是這麼有趣。
與同學共渡兩個年頭,令思想受到不少新衝擊,對新媒體有了基本認知,亦對影像創作和傳達有了新的體會。
生命,就這樣,或許有了某種意義上的進化。

Wong Yan Tung
Wong Yan Tung
  • 2020-22 Higher Diploma in New Media and Communication
  • 2022-23 Student of Hong Kong Baptist University, Bachelor of Communication (Hons) in Film (Animation and Media Arts Concentration) (Year 3)

I equipped myself with storytelling skills, software and digital marketing knowledge during the past 2 years. The pandemic has changed our school life, with the support given from lecturers and friends, I am now a university student.

Pang Ka Ho
Pang Ka Ho
  • 2021-22 Student of The Hang Seng University of Hong Kong, BJC (Hons) (Year 3)
  • 2019-21 Student of Higher Diploma in New Media and Communication

假如你在文憑試後感到前路茫茫,我希望你像我一樣找到適合自己就讀的課程。新媒體與傳播是一個廣泛的學科,包括拍攝和剪接短片、網頁設計和市場學等。課程內容豐富,學生容易找到自己喜愛的範疇 ,從而開拓自己的未來。

Lee Kwan Fai, Issac
Lee Kwan Fai, Issac
  • 2017-19 Higher Diploma in New Media and Communication
  • 2020-21 Student of Hong Kong Baptist University, Bachelor of Communication (Hons) in Film (Year 3)

Through studying in this program, I have gained a lot of knowledge and practical skills. The programme covers a wide range of courses, such as Visual Storytelling and Digital Photography Production. Before taking the course, I was amazed that photographers could take excellent photos. After taking the photography lectures, we learned something about composition, exposure triangle and so on. I could apply those theories when I took photos. Moreover, the assignments were not just written assignments. We did have other assignment liked motion graphics. We could develop our creativity by using the “After Effect”. It was so fulfilling when you were able to create your own masterpiece. Moreover, we had study trip to broaden our horizons. I did enjoy this programme a lot.

Leung Mei Ching Ada
Leung Mei Ching Ada
  • 2018-20 Higher Diploma in New Media and Communication
  • 2020-21 Student of BA (Hons) in Creative and Professional Writing (Year 3)

在這發展迅速、追求智能的新媒體時代,NMC讓我們接觸媒體界的各方面,令我們具備多元化的技能,應付這個世代的趨勢。

這個課程教我運用相片、影片、文字等詮釋世界,透過不同的角度看到不一樣的世界,並與人分享。在這窗口中,我選擇了繼續鑽研文字相關的知識。緣由是storytelling課上,深深感受到編織夢想的樂趣。有幸從「太空」降落到「地球」,我希望未來能抵達理想的目的地。

除了選擇繼續修讀大學課程,亦有同學對戲劇舞台、動畫製作的工作感興趣,打算向相關的崗位發展。這個課程除了讓我們獲得多元的技能,亦有助我們發展興趣,尋覓未來的展向。願大家在這個課程中得償所願,邁步前行。

Chak Ho Wai
Chak Ho Wai
  • 2017-19 Higher Diploma in New Media and Communication
  • 2019-20 Undergraduate in City University of Hong Kong, BSc in Creative Media (Year 2)

Before knowing about new media, I felt frustrated in study as I would never achieve a satisfying result no matter how much effort I made. Coincidently, I met New Media and Communication. I found it to be interesting for me and gave me fuller motivation to get deeper into it. This course emphasizes practical techniques rather than theories. In these two years, I have become familiar with market analysis, photography, video shooting, softwares such as Premiere, After Effect, Illustrator etc. The most impressive experience was the studying trip in Japan. Visiting Japanese TV studio and media school broaden my knowledge. Overall, New Media and Communication provides comprehensive new media knowledge which gives me a clear future direction and career path.

Lui Lok Marco
Lui Lok Marco
  • 2017-19 Higher Diploma in New Media and Communication
  • 2019-20 Undergraduate in City University of Hong Kong, BSc in Creative Media (Year 2)

在中學時期,我對新媒體相關東西已經有非常濃厚的興趣,但對升學出路卻沒有概念。在公開試後我選擇了入讀HKU SPACE Community College的「新媒體與傳播」高級文憑課程,這個課程令我了解到現今媒體行業的運作,使我對將來發展方向有了大概目標,並提供了一個平台讓我的興趣及創意得到拓展。

這個課程所教授的知識並沒有偏重於一個範疇,課程教授了在新媒體行業中不同範疇的入門技術和知識,由數位行銷行業的市場定位和項目規劃,到影片拍攝及後期製作的影片剪接、圖像設計、聲音設計等等,此課程都提供了機會給學生嘗試,使學生在課程中可以不斷探索將來就業或升學方向。

此外這個課程啟發了我踏入製作動態圖形(motion graphics)的領域,我在課堂以及功課上找到了製作動態圖形作品的樂趣,課程激發了我在課堂以外也自發鑽研技巧,希望得到進步。

總括而言,「新媒體與傳播」高級文憑課程為學生提供了豐富的資源和學習機會,能使他們在尋找發展方向的途中也能享受到學習的樂趣!

Woo Ka Tsun Anson
Woo Ka Tsun Anson
  • Higher Diploma in New Media and Communication (Year 2)

Two years studying at new media and communication was very fulfilling. Students are acquired with technical skills in media production, such as photo shooting and video making. Assignments are not limited in paper work, some also requires students to get out side, take photos or record videos. When the assignments are done, both the products and the grades are satisfying if you gave your best.

Chan Lok Keung Tony
Chan Lok Keung Tony
  • 2016-18 Student of Higher Diploma in New Media and Communication
  • 2018-19 Student of City University of Hong Kong, BA Digital Television and Broadcasting (Year 2)

雖然在公開試的成績未能符合入讀心儀大學學科的要求,但是在HKU SPACE的兩年時間中,慶幸有老師以及同學的互相幫助,令我有不俗的成績可以繼續修讀關於媒體的科目。我在這兩年間學會使用多種的軟件例如Photoshop、After Effect、Premiere和Illustrator等等,這些軟件幫助我十分多,特別在後期製作的時候。其次,校方亦有提供十分多資源給我們,例如上一年我參加了韓國遊學團,過程中見識到韓國的大型電視台以及電視劇的拍攝場景,都令我感到耳目一新。這些活動除了加深我對媒體的興趣之如,亦都可以累積這寶貴的經驗在日後面試的時候加以發揮,提升入讀大學的機會。

Ho Zannie Hiu Tung
Ho Zannie Hiu Tung
  • 2016-18 Student of Higher Diploma in New Media and Communication
  • 2018-19 Student of City University of Hong Kong, BA Digital Television and Broadcasting (Year 2)

I have learnt so much from the HDNMC programme in the past 2 years. From video editing to digital marketing, this programme provided me with many useful skills. I also learnt how to communicate with others well since we had to work in groups all the time. I have broadened my horizon after studying in this programme. I realized there are much more of media than we see on the surface. It was new and interesting to learn how to write for new media and create a media plan. We get to be creative while learning about the theories of media. Moreover, we went on a Korean Study Tour, from which we got to experience filming and sound production. Overall, this programme was fun. I had a fruitful learning experience. These experiences have prepared me to further my studies and future career.

Wong Cheuk Yin, David
Wong Cheuk Yin, David
  • 2015-17 Student of Higher Diploma in New Media and Communication
  • 2017-18 Student of City University of Hong Kong, Bachelor of Arts and Science in New Media (Year 2)

本來是誤打誤撞入讀HKU SPACE CC新媒體與傳播高級文憑課程,然而在兩年的修讀過程中,漸漸令我對原本一竅不通的媒體學產生了濃厚的興趣。

在這個新媒體極巨影響力的時代,這課程提供不同範疇的新媒體知識,讓學生得到接觸、學習並一嘗擔當傳媒不同工作崗位(如影片後期製作、影片拍攝、市場定位、導演編劇等等)的滋味,助學生找到自己的興趣所在,從而加以鑽研,提升競爭力,使他們更容易規劃前程。

此外,課程亦會為學生舉辦與媒體有關的活動(如縮時攝影工作坊)以及為學生安排實習機會,讓學生有機會於實習和活動中更了解業界的運作,累積經驗並實踐所學。

總括而言,HKU SPACE CC的新媒體與傳播課程,絕對是一個令我感到新鮮、有趣而且實用的課程。

Chan Uen Yin, Banana
Chan Uen Yin, Banana
  • 2015-17 Student of Higher Diploma in New Media and Communication
  • 2017-18 Student of City University of Hong Kong, BA in Digital Television and Broadcasting (Year 2)

In these two years studying the New Media and Communication programme, I found my passion and path. Through acquiring theoretical knowledge and practical skills in different aspects such as marketing, media communication planning and video production, we had the chances to explore our talents and interests. I really enjoyed studying in this programme. The projects we did were challenging but fun, which we could make use of our creativity and things we learned. Also, we were provided with many unique opportunities, for example visiting i-Cable, Korea study tour and shooting for aircraft engineering company. All these wonderful experiences are extremely useful to my future study and career.

Tang Shing Fung, Nick
Tang Shing Fung, Nick
  • 2014-15 Higher Diploma in New Media and Communication
  • 2016 Undergraduate in City University of Hong Kong, BSc in Creative Media

我對媒體的興趣是在考完公開試之後才產生的,需知道我們平日從各種媒體上接觸到的資訊都需要經過細心包裝,而經過細意編排剪接的短片更是引人入勝,新媒體這一科正好帶我進入這個大千世界。這課程不但讓我掌握到實用的媒體技能,更重要的是拓闊了我的視野。每當見到別出心裁的作品,都會有一股動力去驅使自己進步,創造屬於自己的作品。除了課堂習作,自發創作亦絕對是有趣而值得珍視的過程,這類作品對日後升學就業皆十分有利!

Li Hang Yee, Rachael
Li Hang Yee, Rachael
  • 2015年新媒體與傳播高級文憑畢業生
  • 升讀香港城市大學 Bachelor of Arts in Digital Television and Broadcasting

記得當年放榜後,看到自己沒有任何U Offer,當下腦袋一片空白,完全不知該怎樣做。最後,只得找同學求救,在他們的陪伴下報讀了HKU SPACE。 以前總聽說專上學院的導師並不用心教,總聽說有很多free rider的存在,總聽說只有極少「太空人」能順利降落大學。但這兩年內的經歷,令我覺得我要重新定義HKUSPACE這地方。 我遇到不少有心的導師,總是幫助我。我的組員都很好,該做的事情都會辦妥。我在今年畢業終於能升上大學了。 很多時候,我們總被別人的輿論意見所影響,導致前途茫茫的感覺出現。從今以後,不要再只「聽人講」「啲人話」,要學會自己感受,其實只要努力認真做好每件事,任何東西都阻止不了你進入大學,夢想總會成真。

Au Natalie
Natalie Au
  • 2015年新媒體與傳播高級文憑畢業生
  • 升讀香港城市大學Bachelor of Arts in Digital Television and Broadcasting
  • Other Offer received: 香港城市大學Bachelor of Arts in Creative Media
  • Other Offer received: 香港浸會大學Bachelor of Social Sciences (Hons) in Communication – Media Arts

在香港大學附屬學院修讀新媒體與傳播的兩年間,認識了有關於新媒體不同方面和範疇的知識,原來比想像中多和廣泛,例如市場或媒體概論,影片剪輯與拍攝,網頁設計等。 新媒體其中一個魅力就是於日常生活的運用,從被動的一方變成主動在新媒體製作內容的一方。在學習的同時,能夠同時間在現實中簡單的實踐出來。 課堂所學習到的知識令我可以在新媒體行業的工作上得到平衡及容易適應。此外,融合課內外的知識及經驗,令我更加清楚知道自己未來的職業導向及大學選擇。

Wai Ching Yi
Wai Ching Yi
  • 2015 Graduate of Higher Diploma in New Media and Communication
  • 2016 Undergraduate in City University of Hong Kong, BA in Media and Communication

「機會是留給有準備的人」- 我覺得這是一句終生受用的說話。 回想起過去兩年的讀書日子,經歷不少的presentation和project,除了讓我有知識上的增長,更加深了我對自己興趣的認識和了解。 剛入讀此課程時,本以為自己只鍾情於拍攝,但隨著遇上不同範疇的課程,這兩年像提供了一個機會令我更了解自己究竟想追求的是甚麼。兩年過後,很感恩我能夠在大學入讀自己喜愛的科目,繼續追尋自己的理想。 “All roads lead to Rome. ” 或許大家在放榜時未能順利升讀大學,但機遇處處,我深信只要憑著堅毅的努力,一定可以成功達到自己的目標。 又或許有人會因未能升讀大學而小看自己的能力,但一張證書、一個身份,實在難以去斷定自己的能力,所以千萬不要輕易放棄! Don’t watch the clock, do what it does. Keep going! 加油!

Fok Chun Kit, Kevin
Fok Chun Kit, Kevin
  • 2015 Graduate of Higher Diploma in New Media and Communication
  • 2016 Undergraduate in City University of Hong Kong, Bachelor of Arts and Science in New Media

這個高級文憑課程令我確立了未來工作的大方向。在兩年學習期間,課程不單只令我接觸了影片製作、網頁編寫等的基礎,更提供了不少市場學方面的知識,令我在未來工作方向有多個選擇。除了課程上學習到的知識,更有很多拍攝、實習、參觀等機會,讓我吸收不少實戰經驗,走出課室,了解實際工作環境。

Tang Chiu Tang, Kermit
Tang Chiu Tang, Kermit
  • 2015年新媒體與傳播高級文憑畢業生
  • 升讀香港城市大學Bachelor of Arts and Science in New Media

在過去兩年,新媒體與傳播這個課程不但讓我學習到豐富的媒體知識和傳媒理論,它還讓我獲得不同的專業技巧,例如影片製作,動態圖像設計和網頁設計等等。 更重要的是,透過這個課程網我可以參加不同的活動和比賽。我曾經就參加了流動電影節,紀錄片製作和不同的參觀活動。這些寶貴的經驗讓我大開眼界,對我未來的工作也有一定的幫助。 而課程專有的設備借用服務是我最喜歡的地方,因為我可以在這裡借用到很多專業的影片製作設備。例如有單鏡反光相機,燈光設備和穩定腳架。在課餘時間裡都可以自己嘗試製作影片。 總括而言,新媒體與傳播是一個能學習到專業知識,同時也能獲得實用的技巧的課程。

Chin Ming Fung, Queenie
Chin Ming Fung, Queenie
  • Higher Diploma in New Media and Communication (2014-15)
  • Offer received: BA (Hons) in Journalism and Mass Communication, Hong Kong Shue Yan University

對我而言新媒體與傳播這課程,無疑是一個嶄新的領域。之前沒想到媒體是一門藝術—在storytelling上教會我們影像拍攝的理解和技巧;也不曉得媒體內容涉獵豐富,層面很廣—marketing讓我們知識層面不單停留在媒體的知識上。院校也積極為我們尋找合適活動和比賽,讓我們親身體驗實踐所學,更快踏入媒體的世界。

Liu Kwok Kwan, Calvin
Liu Kwok Kwan, Calvin
  • 2014-16 Student of Higher Diploma in New Media and Communication
  • 2016-17 Student of Hong Kong Baptist University, BSSc (Hons) in Communication – Media Arts Major (Year 2)

兩年新媒體與傳播的學習生活,不單令我對新媒體傳播及市場學有一定認識,更激發我對創作的追求。課程教導我們市場學上的知識,理解顧客及受眾對象,配以技術方面的課程指導,培養我們成為獨當一面的媒體創作人。我要感謝所有講師的教導及支援,學院亦提供很多設施、實踐機會及工作經驗,讓我能嘗試不同方向的發展。

Chan Wai Ka, Dylan
Chan Wai Ka, Dylan
  • 2016年新媒體與傳播高級文憑畢業生

報讀這個課程前,我猶豫了很久,因是新開辦的課程,沒有畢業生升學出路參考,不免有點疑慮。現在十分慶幸當初的選擇是絕對正確,因為這裡不單教授課本上的知識,更給予我們很大的發揮空間,與過往中學的學習模式截然不同。院校提供不少機會豐富我們對媒體製作的認識,讓我們學以致用,對於未來投身相關行業有很大幫助。

Leung Wai Kei, Jenny
Leung Wai Kei, Jenny
  • 2016年新媒體與傳播高級文憑畢業生

中學開始已對媒體很有興趣,所以修讀了這個課程。透過理論課題到實踐媒體製作,掌握了關於媒體的各種知識,當中包括市場學、新媒體相關的資訊科技知識,我們亦學習到使用專業媒體製作軟件。更高興的是,這個課程給予學生嘗試不同的影片拍攝活動,增強我們日後在職場的競爭力。

Lau Hoi Ming, Harry
Lau Hoi Ming, Harry
  • Offer Received: BA (Honours) Media Culture & Practice, University of the West of England, Bristol
  • Graduate of Higher Diploma in New Media and Communication in 2015

After taking the DSE, I realized that I wanted to pursue working in media. I gained experience from in-class learning, seminars and workshops as well as listening to industry experts’ experience on video editing and shooting. After having fundamental knowledge, students could have opportunities for internship in media related works as well as study tours. Mentored by those experienced and professional experts, they could put words into actions. Those chances definitely gave us a valuable experience. I believe I could have a bright future in media after studying this 2-year course.

Tang Yee Ting, Stephanie
Tang Yee Ting, Stephanie
  • Graduate of Higher Diploma in New Media and Communication in 2015
  • Offer received: BA (Honours) Media Culture & Practice, University of the West of England, Bristol

Apart from the academic studies, lecturers in HKU SPACE CC are always willing to give help to students and are very experienced in their fields. Also, the lecturers will use more interesting teaching methods in the lessons, such as if we had a lesson that was related to lighting, we would have some lighting equipment and could try it one by one. I was grateful to experience real-life project in a company through an internship programme and it offered me a chance to learn in a way that in-class learning could not provide. In summer, I joined a study trip to Shanghai and visited different production units and shopping malls with media arts, such as P.O., a TV station and Shanghai K11. After the trip, I knew much more about the development of media technology in China and enhanced my technological skills in different areas. In this programme, I have benefited a lot from the diversity of subjects, such as communications, marketing, media production, new media and IT related subjects. I believe all the learning experiences and knowledge will enhance my competitiveness in the future.