Welcome to AAMCCS! 作為與社會文化息息相關的科目，AAMCCS涵蓋了包羅萬有的文化議題，例如性別光譜、對主流電影的批判以及公共空間的想像等等，我等最關心的成績也是建基和講求於對不同議題的分析和批判性思考能力，絕非盲目背誦或操練所得，求分數之餘同時求學，持之以恆，必有意想不到的收穫。

This program has given me opportunities to learn about cultures. Through hands-on training in the areas of movies, music, and magazines, I have grown increasingly interested in creative development. I am thankful to the teachers at AAMCCS because they have been so nice and supportive throughout my studies. As creation usually requires time and effort, their guidance also motivates me to cultivate my self-control. After developing my artistic imagination and practical abilities in the college, I am better equipped to study creative media and production.

HKU SPACE CC提供多元化的學習領域，各式各樣的選科讓我不斷學習新知 識，進行新嘗試。AAMCCS的課程以理論結合實踐的教學方式教學，更能發展學生潛力。再者，從中選擇喜歡且擅長的科目給予自己無限動力堅持下去，例如電影研究、創意產業設計、拍攝剪接，令我確立自己的未來發展方向。最後，感激共同奮鬥的戰友，以及循循善誘的師資，他們的陪伴和教導大大幫助我的求學之路。

The AAMCCS programme incorporates a variety of creative media and cultural studies subjects. It allowed me to comprehend the cultural facets of films and discover fresh viewpoints on society from the movies, thereby broadening my horizons. Besides, all of my lecturers are willing to assist and support when I face difficulties. This has greatly helped me prepare for the future. Even though I only took this programme for a year, I was able to meet many excellent friends and had lecturers that supported me as I learned and came to know myself. I appreciated their support and company throughout the year.

AAMCCS is a good academic programme for students to expand their minds and vision. We can understand the world again from different angles and the knowledge we learnt from class. It is an excellent trip to get into the relationship between various media and humans, as well as some of the hot issues in society (like gender). Teachers in AAMCCS pay lots of effort on us to assist us in chasing our future purpose. They advise on our future studies, working paths, and academic questions. The help and knowledge I have gained here have been invaluable, and I hope you all can feel it. Study hard and fight for your life!

The study of AAMCCS provides a unique opportunity for students to delve deeper into the world of media and entertainment in a dynamic and engaging way. I was intrigued by how each part of this programme helped develop students’ creativity and critical thinking skills, which are highly valued in the tertiary education system. Through AAMCCS, students could gain the skills that they need to succeed in the media and entertainment industries. I am now all and all ready to proceed to my next stage.

AAMCCS的課程讓我透過分析不同社會現象和各種文本，從而深入了解各種文化的概念。感恩在這裏遇到良師，他們樂於解答課堂上的疑問，又樂於跟學生分享個人經驗，使我更了解自己的能力和確立未來方向。我記得《新不了情》裏面秦沛對劉青雲說：「我頂多埋怨自己運氣不好，從來沒有懷疑過自己的才華，記住你千萬不可以懷疑你自己。」行到水窮處，坐看雲起時，只要堅守自己的初衷，總有一天得雲開見月明。

AAMCCS的課程範圍廣泛又富有趣味，能啟發我對不同文化事物和媒體的興趣，有效培養我的多角度思考能力。課程涵蓋理論及實踐部份，使我時有啟發，又可應用在日常生活中。另外，學校和講師亦在升學上給予多方面支援，讓我們積極面對前路。

優良師資與自由學習環境是本課程的瑰寶。我可以深入研究喜歡的文化研究和創意媒體，也能自訂作業主題。課程內容豐富又有趣味，同時讓我認清自己的興趣和目標，感恩終可獲得大學取錄。

AAMCCS is less about memorising formulas and more about creating and applying ideas to real-life scenarios. Those cultural and media theories are staggeringly eye-opening and have altered how I should identify myself and others in society. The courses granted me a good grasp of media production, from media writing and photography to video making, allowing me to attempt everything and reassuring my interests in this field. I met passionate schoolmates and experienced lecturers who academically and emotionally assisted me on this journey. 

Every lecture I learned and production I made in these two years in AAMCCS, such as visualizing skills, advertising campaigns, and magazine publishing are meaningful and memorable. AAMCCS has cultivated my creative mindset as well as the sense of observing cultural phenomena. Furthermore, our lecturers were kind to solve my misconceptions step by step and have inspired me to discover possibilities in my media career path. I will continue using the theories and skills I learned in AAMCCS to create more insightful projects to contribute to the community.

Dear future AAMCCSers, 

Uniqueness is your best sword in cultural studies. This is a place to practice self-love, reflect on your identity and express yourself. Don’t let others influence you. You be the influencer, be the inspiration, BE YOUR OWN MUSE.

Love,
Alexandra

AAMCCS不但令我以更多角度認識社會文化和媒體運作，更提供讓我實踐創作的機會，包括廣告設計、雜誌製作等，這些機會都令我更清楚自己的潛能和發展路向。懇切良好的師資亦是此科的優勝之處，他們的鼓勵和教導大大幫助我們在升學和學業路上奮鬥前進。

每次我對知識概念，或者文化現象產生好奇的時候，就會跟同學和講師交流。這個過程令我可以從不同角度出發，訓練批判思考，文化研究最重要不是書本上的知識，而是訓練獨立而全面的思想。條條大路通羅馬，機會要自己爭取，師弟師妹加油！

AAMCCS的課程涉及了不同領域，開拓了我對大眾媒體及文化的視野，令我更清楚自己未來想發展的方向。而副學士課程的學習模式與中學不同，考驗學生的實踐及自我研習能力，為日後升讀大學打好基礎。學院以及講師也盡力提供協助，遇到困難及問題，只要主動發問，就能得到很多友善和專業的資訊及意見。最後亦十分感謝在這裡共同奮鬥的朋友，因為互相的鼓勵與加油打氣，才能得到這兩年美好的校園生活。

This programme had indeed inspired me to explore different cultural aspects such as film, creative industries, advertising, and local and daily life's culture. I get to know the knowledge about how media affect and profit in divergent creative groups, along with the function and history of those cultural categories. It lets me know culture is colossal, which brings many consequences to humans and like writing a perfect music score to assemble people.

I have explored areas in media, communication and culture in AAMCCS. During the two years of study, I have gained confidence and satisfactory results to continue my journey. I enjoyed doing the creative tasks because there are fewer boundaries and more interesting. Some concepts are closely related to our everyday life, and I have learned to observe and discover new ways of seeing our life. On the other hand, the teacher-student relationship in AAMCCS is close. Lecturers always give us enough support and suggestions. I am glad that I have met kind and nice lecturers who are always patient when I have concerns and worries.

Courses of the AAMCCS programme introduced me to the world of cultural studies. They also offered an opportunity for me to explore contemporary society from a whole new perspective. Besides, lecturers were very kind and supportive. After studying at HKU SPACE CC for two years, I was equipped to pursue further study in the cultural studies field.

There are only three crucial elements to my academic success: be self-disciplined, be curious about the courses, and be ambitious to the goals. Since tertiary education emphasizes self-learning, self-discipline has become the key for me to acquire satisfactory academic results. Sometimes, I was exhausted and lost in the sea of knowledge. Only by always bearing in mind the goal of returning to the university can I position myself and swim towards it.

中學時我只看見一條路︰考好DSE上大學，受傳統和狹窄的思想所影響，很少看見自己。AAMCCS令我明白，遇到個人、社會等問題時，要懂得退一步觀察，擺脫固有觀念，冷靜地分析並解決問題。HKU SPACE CC內有不少良師助我提升能力，現在我成為大學生，並不是為了走完那條路，而是為了進一步提升能力，成為一個我渴望成為的自己。感謝HKU SPACE CC成為我人生旅途的
其中一站。

During the 2 years in the AAMCCS programme, I have met countless creative and unconventional people, including students, tutors and lecturers. They have inspired and reignited my passion for learning about everyday culture, from examining its dominant ideologies to discussing the common usage of memes or emojis. I am ready to explore more surprising and fascinating things in everyday life. 

It was frustrating that I did not achieve my goals in HKDSE. Yet, HKU SPACE CC and the AAMCCS programme have introduced to me a brand-new world with unique perspectives. The lectures developed my critical thinking skills, which not only apply to the coursework, but also my life target. After two years of precious progress, I strongly believe that I am fully equipped, and I am ready to take the upcoming challenges in order to achieve my goal.

Academically, this programme allowed me to gain professional knowledge in appreciating creative works done by different kinds of people. Yet, the most enjoyable part for me is having the opportunity to write stories, make short movies, songs, and animations. Working with groupmates on creating cultural spaces in class and doing presentations and performances are also incredible and memorable.

In Media and Cultural Studies, I have learnt concepts and cultural theories which have inspired me to think and question more about the cultural phenomenon and ideologies in our everyday life from a fresh perspective. I believe this programme would definitely enhance our critical thinking and make us see today’s modern society from a completely different angle!

在AAMCCS最大的得着是找到自己的興趣。跟隨自己的熱誠，慢慢就會摸索到想走的路。

Studying in AAMCCS programme and ACM theme is a wonderful journey. This programme not only provides professional and diversified theoretical knowledge related to advertising, magazine and creative industries but also teaches you software skills such as Adobe Premiere and Photoshop. Therefore, ACM lays a good foundation as well as opens the door to my dream programme – PolyU design for me. 

In facing various challenges these 2 years at HKU SPACE, I've learnt the value of hard work. Studying "Advertising and Creative Media" has been helpful to me in furthering my knowledge of visual art and design, understanding conceptual frameworks and theoretical approaches to comprehend our society more deeply. Rather than applying advanced techniques uncritically, I've learnt perspectives to guide me to make artworks that are unique and meaningful.

Film is a panacea that can alleviate the pain caused by the weirdness of humanity. My passion is the engine driving me to learn what I really fascinated about. The experience in HKU SPACE CC allows me to listen to myself, discover and confirm the desire to chase the things I want.

A positive attitude changes everything. Studying in Associate Degree is not a failure but another chance for me to prepare for receiving the higher education. Actions speak louder than words. Hard work is very important since the future is created by our own hands. What doesn't kill you makes you stronger.

Studying in HKU SPACE CC gives me a second chance to get into the university. The programme provides me with experiences in different media fields. There are also lecturers and like-minded friends who assisted me in achieving my dreams.

You may learn basic skills of different software from this programme. They are useful for your further study or career. The lecturers are nice and helpful, so be brave to ask them questions. Don't worry: you are just walking a longer path to reach the goal!

After the torturing battle of DSE, it is easy for we students to feel lost in the sea of opportunities and career paths. HKU SPACE and AAMCCS have introduced me to the fascinating world of cultural studies with introductory courses. It also sparked my interest in this field of study which really gave me a clear goal. With that, I was able to shake off my sense of disorientation in exchange for a clear, dedicated mind to pursue my dream.

成功的教育能啟發學生的思考、衝擊你既有觀念。AAMCCS讓我明白，創意是在不斷問Why和Why not之間所衍生。它不是來自方程式，而是來自我們對世界的好奇心。

相信很多人都會感到疑惑，創作需要讀的嗎？無可否認，讀這個專修主題是不需要背誦。我應該說，就算背誦，對學習這主題也沒有任何幫助。可能有人會為了不想用腦而選擇這個專修主題。可是，我覺得剛好相反。讀這個專修主題你更需要用腦，需要思考，例如去思考如何將平凡變得不平凡。 在學院的第一年，我已選定了Advertising & Creative Media。我一向對創意媒體都非常感興趣。在這年，我學會了如何think out of the box，最重要是這個專修主題給予我發揮創意的機會。所以，創作是需要讀的，當中學到以及見識到的東西都令我們終身受用。

A positive attitude changes everything. Studying in Associate Degree is not a failure but another chance for me to prepare for receiving the higher education. Actions speak louder than words. Hard work is very important since the future is created by our own hands. What doesn't kill you makes you stronger.

“I'm not telling you it's going to be easy, I'm telling you it's going to be worth it.” Having been an Arts student at HKU SPACE Community College for two years, I was given a chance to experience a diverse range of disciplines that suit my interests. This College provides a welcoming study environment which allowed me to expand my understanding and grow professionally. I can think of no greater honour than to become part of the College’s illustrious history, where I can bring my desires to reality.

在副學士中接觸到多元化的科目，有趣的課堂和實踐的機會令我投入學習，助我發掘到真正的興趣，繼續發展。

Studying in HKU SPACE CC gives me a second chance to get into the university. The programme provides me with experiences in different media fields. There are also lecturers and like-minded friends who assisted me in achieving my dreams.

“Advertising and Creative Media” 想投身廣告行業的我，二話不說就選了這個主修。廣告離不開創意，曾不禁會想：「創意有得讀架咩？」。經過這兩年，我可以告訴大家，創意「無得讀」。因為是靠自己多看；多想像；多試，而這個課程就給我不少機會。我見過不同界別的創作人；我想過無數的ideas；我試過「度橋」、作歌、畫storyboard、印雜誌......這兩年令我真正明白甚麼是Advertising and Creative Media。

I have been equipped with skills to critically analyze media text, identity, gender, consumer culture and spatial politics. More importantly, I have learnt to acknowledge the fluidity of culture, the problems of everyday life and identification of the omnipresence of discrimination and inequality in society.

從太空畢業後，仍然不時掛念在太空的日子，想起太空講師們的教誨。在這裏，我找到了屬於我的「媒體的定義」，我不敢說這裏有最好的教材，但我敢肯定的說，這兒有最具熱誠、最用心的講師，因為他們，至今我仍然不斷想回太空「補多堂」。

AAMCCS 帶來良好的學習氣氛、難忘的經驗，身邊有老師支持亦有同學們互相鼓勵。除了學科的老師樂意為學生解答課業上的問題，還不吝嗇的分享升學、選科的經驗，感受到學校和諧的氣氛。再者臨近考試，大家也自組“溫習團”、自發地在學校溫習。另外，學校也延長了開放時間，有助師生備戰。除此之外AAMCCS有別以往在DSE學制的知識，提供了更多樣化的思考角度予我們反思社會、乃至生活的議題，不再受限於填鴨式教育。