
Associate of Arts in Media, Cultural and Creative Studies
Advertising and Communications
Application Code 報名編號 : AD109
Aims and features
- Areas of studies: Advertising, media studies, comunications
- To prepare you to be both effective creators and critical thinkers in the areas of advertising, media and communications
- To give you fundamental skills and knowledge of how advertising and media interact, with emphasis on the practical nature of the media industry
- To learn from practitioners in the local media industries at experience sharing sessions
2021 Overall Progression Rate: 81%
UGC-funded Bachelor’s Degree Programmes: 61%
Some of our graduates/students are admitted to UGC-funded degree programmes every year. The list below shows the programmes that our graduates/students of recent years have articulated to*:
The University of Hong Kong
BA and BSocSc Social Data Science
BA
BJ
BNurs
BSocSc Sociology
The Chinese University of Hong Kong
City University of Hong Kong
BA Creative Media
BA Culture & Heritage Management
BA Digital TV & Broadcasting
BA English for the Professions
BA English
BA Language Studies
BA Media & Communication
BA Translation & Interpretation
BAS New Media
BSc Creative Media
BSocSc Applied Sociology
BSocSc Asian & International Studies
BSocSc Criminology
BSocSc Environmental Policy
BSocSc Public Policy, Management & Politics
Hong Kong Baptist University
The Hong Kong Polytechnic University
BComm (Hons) Public Relations & Advertising Major (Advertising and Branding)
The Education University of Hong Kong
BSocSc (Hons) Psychology
Lingnan University
BA (Hons) Cultural Studies
BA (Hons) Philosophy
BA (Hons) Visual Studies
HKU SPACE International College
Graduates are eligible to apply for admission to the full-time top-up degree programmes offered locally by HKU SPACE International College in collaboration with the following universities:
Career Prospects
The practical training allows you to embark on a wide array of careers, including advertising, marketing, art management, public relations, media management, creative industries, publishing in both the public and private sectors.
Wong Sau Ping Adam, director of the popular and successful movie The Way We Dance, shared his experiences with our students.
Visit to the studio of Kevin Cheung (張瑋晉 – upcycling product designer) at Wanchai
*The above list is not exhaustive and only shows some of the examples.
GENERIC SKILLS |
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Experiential Learning
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SPECIALISM |
Year 1
Year 2
Advertising and Communications
Electives
Creative Media and Industries
Electives
Media and Cultural Studies
Electives
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Music Major
Electives Choose TWO courses from the following
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Core Curriculum Courses |
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- 2019-2021 Associate of Arts in Media, Cultural and Creative Studies
- Offer received: CUHK Bachelor of Social Science in Journalism & Communication Year 3
- Offer received: CityU Bachelor of Arts in Media & Communication Year 3
- Offer received: CityU Bachelor of Arts in Digital Television & Broadcasting Year 3
- Offer received: HKBU Bachelor of Communication (Public Relations & Advertising) Year 3
- Offer received: PolyU Bachelor of Arts in Advertising Design Year 3
AAMCCS不但令我以更多角度認識社會文化和媒體運作,更提供讓我實踐創作的機會,包括廣告設計、雜誌製作等,這些機會都令我更清楚自己的潛能和發展路向。懇切良好的師資亦是此科的優勝之處,他們的鼓勵和教導大大幫助我們在升學和學業路上奮鬥前進。

- 2019-2021 Associate of Arts in Media, Cultural and Creative Studies
- Offer received: CUHK Bachelor of Arts in Cultural Studies Year 1
- Offer received: HKBU Bachelor of Communication (Public Relations & Advertising) Year 3
每次我對知識概念,或者文化現象產生好奇的時候,就會跟同學和講師交流。這個過程令我可以從不同角度出發,訓練批判思考,文化研究最重要不是書本上的知識,而是訓練獨立而全面的思想。條條大路通羅馬,機會要自己爭取,師弟師妹加油!

- 2019-2021 Associate of Arts in Media, Cultural and Creative Studies
- Offer received: CityU Bachelor of Arts in Creative Media Year 3
- Offer received: CityU Bachelor of Arts in Media & Communication Year 3
- Offer received: PolyU Bachelor of Arts in Social Design Year 1
AAMCCS的課程涉及了不同領域,開拓了我對大眾媒體及文化的視野,令我更清楚自己未來想發展的方向。而副學士課程的學習模式與中學不同,考驗學生的實踐及自我研習能力,為日後升讀大學打好基礎。學院以及講師也盡力提供協助,遇到困難及問題,只要主動發問,就能得到很多友善和專業的資訊及意見。最後亦十分感謝在這裡共同奮鬥的朋友,因為互相的鼓勵與加油打氣,才能得到這兩年美好的校園生活。

- 2019-2021 Associate of Arts in Media, Cultural and Creative Studies
- Offer received: HKU Bachelor of Arts in Global Creative Industries Year 3
- Offer received: CityU Bachelor of Arts in Creative Media Year 3
This programme had indeed inspired me to explore different cultural aspects such as film, creative industries, advertising, and local and daily life's culture. I get to know the knowledge about how media affect and profit in divergent creative groups, along with the function and history of those cultural categories. It lets me know culture is colossal, which brings many consequences to humans and like writing a perfect music score to assemble people.

- 2019-2021 Associate of Arts in Media, Cultural and Creative Studies
- Offer received: HKU Bachelor of Arts in Global Creative Industries Year 3
- Offer received: CityU Bachelor of Arts in Media & Communication Year 3
- Offer received: HKBU Bachelor of Communication (Public Relations & Advertising) Year 3
I have explored areas in media, communication and culture in AAMCCS. During the two years of study, I have gained confidence and satisfactory results to continue my journey. I enjoyed doing the creative tasks because there are fewer boundaries and more interesting. Some concepts are closely related to our everyday life, and I have learned to observe and discover new ways of seeing our life. On the other hand, the teacher-student relationship in AAMCCS is close. Lecturers always give us enough support and suggestions. I am glad that I have met kind and nice lecturers who are always patient when I have concerns and worries.

- 2019-2021 Associate of Arts in Media, Cultural and Creative Studies
- Offer received: CUHK Bachelor of Arts in Cultural Studies Year 3
- Offer received: HKBU Bachelor of Arts in Humanities Year 3
- Offer received: LU Bachelor of Arts in Cultural Studies Year 3
Courses of the AAMCCS programme introduced me to the world of cultural studies. They also offered an opportunity for me to explore contemporary society from a whole new perspective. Besides, lecturers were very kind and supportive. After studying at HKU SPACE CC for two years, I was equipped to pursue further study in the cultural studies field.

- 2019-2021 Associate of Arts in Media, Cultural and Creative Studies
- Offer received: HKU Bachelor of Journalism Year 1
- Offer received: CityU Bachelor of Arts in Media and Communication Year 3
- Offer received: HKBU Bachelor of Communication (Chinese Journalism) Year 3
There are only three crucial elements to my academic success: be self-disciplined, be curious about the courses, and be ambitious to the goals. Since tertiary education emphasizes self-learning, self-discipline has become the key for me to acquire satisfactory academic results. Sometimes, I was exhausted and lost in the sea of knowledge. Only by always bearing in mind the goal of returning to the university can I position myself and swim towards it.

- 2020 HKBU Bachelor of Communication (Film and Television) Year 3
- Other offer received: CityU Bachelor of Arts in Creative Media Year 3
- Other offer received: HKAPA Bachelor of Fine Arts Degree in Film and Television Year 1
中學時我只看見一條路︰考好DSE上大學,受傳統和狹窄的思想所影響,很少看見自己。AAMCCS令我明白,遇到個人、社會等問題時,要懂得退一步觀察,擺脫固有觀念,冷靜地分析並解決問題。HKU SPACE CC內有不少良師助我提升能力,現在我成為大學生,並不是為了走完那條路,而是為了進一步提升能力,成為一個我渴望成為的自己。感謝HKU SPACE CC成為我人生旅途的
其中一站。

- 2020 HKU Bachelor of Arts in Global Creative Industries Year 3
- Other offer received: CityU Bachelor of Arts in Media and Communication Year 3
During the 2 years in the AAMCCS programme, I have met countless creative and unconventional people, including students, tutors and lecturers. They have inspired and reignited my passion for learning about everyday culture, from examining its dominant ideologies to discussing the common usage of memes or emojis. I am ready to explore more surprising and fascinating things in everyday life.

- 2020 HKU Bachelor of Arts in Global Creative Industries Year3
- Other offer received: CityU Bachelor of Social Sciences in Asian and International Studies Year 3
It was frustrating that I did not achieve my goals in HKDSE. Yet, HKU SPACE CC and the AAMCCS programme have introduced to me a brand-new world with unique perspectives. The lectures developed my critical thinking skills, which not only apply to the coursework, but also my life target. After two years of precious progress, I strongly believe that I am fully equipped, and I am ready to take the upcoming challenges in order to achieve my goal.

- 2020 HKU Bachelor of Social Sciences in Psychology Year 3
- Other offer received: HKU Bachelor of Arts and Sciences in Social Data Science
- Other offer received: HKUST School of Business and Management
Academically, this programme allowed me to gain professional knowledge in appreciating creative works done by different kinds of people. Yet, the most enjoyable part for me is having the opportunity to write stories, make short movies, songs, and animations. Working with groupmates on creating cultural spaces in class and doing presentations and performances are also incredible and memorable.

- 2019 CUHK Bachelor of Arts in Cultural Studies Year 3
- Other offer received: HKU Bachelor of Arts in Comparative Literature Year 3
- Other offer received: HKBU Bachelor of Arts in Humanities Year 3
- Other offer received: CityU Bachelor of Arts in Media and Communication Year 3
In Media and Cultural Studies, I have learnt concepts and cultural theories which have inspired me to think and question more about the cultural phenomenon and ideologies in our everyday life from a fresh perspective. I believe this programme would definitely enhance our critical thinking and make us see today’s modern society from a completely different angle!

- 2019 CUHK Bachelor of Arts in Cultural Studies Year 3
- Other offer received: HKU Bachelor of Arts in Global Creative Industries Year 3
- Other offer received: HKBU Bachelor of Communication (Public Relations and Advertising Major) Year 3
- Other offer received: CityU Bachelor of Arts in Media and Communication Year 3
In AAMCCS programme, I am encouraged to explore from a wide range of topics in creative and cultural theme. The lecturers here are helpful and passionate to assist students’ studies too. Here you will definitely experience more than you expect. Be courageous, your effort will pay off in future.

- 2016-2018 Associate of Arts in Media, Cultural and Creative Studies – Advertising and Creative Media
- Offer received: PolyU - Bachelor of Arts in Advertising Design
- Offer received: LU – Bachelor of Arts in Visual Studies
Studying in AAMCCS programme and ACM theme is a wonderful journey. This programme not only provides professional and diversified theoretical knowledge related to advertising, magazine and creative industries but also teaches you software skills such as Adobe Premiere and Photoshop. Therefore, ACM lays a good foundation as well as opens the door to my dream programme – PolyU design for me.

- 2016-2018 Associate of Arts in Media, Cultural and Creative Studies – Advertising and Creative Media
- 2018: PolyU - Bachelor of Arts in Social Design Year 1 (2-year programme)
- Other offer received: EdUHK - Bachelor of Arts in Creative Arts and Culture (Visual Art Major) Year 3
In facing various challenges these 2 years at HKU SPACE, I've learnt the value of hard work. Studying "Advertising and Creative Media" has been helpful to me in furthering my knowledge of visual art and design, understanding conceptual frameworks and theoretical approaches to comprehend our society more deeply. Rather than applying advanced techniques uncritically, I've learnt perspectives to guide me to make artworks that are unique and meaningful.

- 2016-2018 Associate of Arts in Media, Cultural and Creative Studies – Advertising and Creative Media
- Offer received: HKBU - Bachelor of Communication in Film (Film and Television Concentration) Year 3
- Offer received: PolyU - Bachelor of Arts in Advertising Design
Film is a panacea that can alleviate the pain caused by the weirdness of humanity. My passion is the engine driving me to learn what I really fascinated about. The experience in HKU SPACE CC allows me to listen to myself, discover and confirm the desire to chase the things I want.

- 2014-2016 Associate of Arts in Media, Cultural and Creative Studies - Advertising and Creative Media
- Offer accepted: CityU Bachelor of Arts in Digital Television and Broadcasting Year 3
A positive attitude changes everything. Studying in Associate Degree is not a failure but another chance for me to prepare for receiving the higher education. Actions speak louder than words. Hard work is very important since the future is created by our own hands. What doesn't kill you makes you stronger.

- 2014-2016 Associate of Arts in Media, Cultural and Creative Studies - Advertising and Creative Media
- Offer accepted: CityU BA in Creative Media Year 3
- Other Offer received: HKBU Bachelor of Arts (Honours) in Creative Writing, Television and New Media
Studying in HKU SPACE CC gives me a second chance to get into the university. The programme provides me with experiences in different media fields. There are also lecturers and like-minded friends who assisted me in achieving my dreams.

- 2013-2015 Associate of Arts in Media, Cultural and Creative Studies
- 2015 CityU - BA in Digital Television and Broadcasting Year 3
You may learn basic skills of different software from this programme. They are useful for your further study or career. The lecturers are nice and helpful, so be brave to ask them questions. Don't worry: you are just walking a longer path to reach the goal!

- 2019 CUHK Bachelor of Arts in Cultural Studies
- Other offer received: HKBU Bachelor of Arts in Humanities Year 3
After the torturing battle of DSE, it is easy for we students to feel lost in the sea of opportunities and career paths. HKU SPACE and AAMCCS have introduced me to the fascinating world of cultural studies with introductory courses. It also sparked my interest in this field of study which really gave me a clear goal. With that, I was able to shake off my sense of disorientation in exchange for a clear, dedicated mind to pursue my dream.

- 2010-2012 Associate of Arts in Media, Cultural and Creative Studies
- 2012 CityU - BA in Media and Communication Year 3
- Current job: Reporter, Now News
成功的教育能啟發學生的思考、衝擊你既有觀念。AAMCCS讓我明白,創意是在不斷問Why和Why not之間所衍生。它不是來自方程式,而是來自我們對世界的好奇心。

- 2012-2014 Associate of Arts in Media, Cultural and Creative Studies
- 2014 PolyU - Bachelor of Arts (Hon) in Bilingual Interdisciplinary Chinese Studies
相信很多人都會感到疑惑,創作需要讀的嗎?無可否認,讀這個專修主題是不需要背誦。我應該說,就算背誦,對學習這主題也沒有任何幫助。可能有人會為了不想用腦而選擇這個專修主題。可是,我覺得剛好相反。讀這個專修主題你更需要用腦,需要思考,例如去思考如何將平凡變得不平凡。 在學院的第一年,我已選定了Advertising & Creative Media。我一向對創意媒體都非常感興趣。在這年,我學會了如何think out of the box,最重要是這個專修主題給予我發揮創意的機會。所以,創作是需要讀的,當中學到以及見識到的東西都令我們終身受用。

- 2014-2016 Associate of Arts in Media, Cultural and Creative Studies - Advertising and Creative Media
- Offer accepted: CityU Bachelor of Arts in Digital Television and Broadcasting Year 3
A positive attitude changes everything. Studying in Associate Degree is not a failure but another chance for me to prepare for receiving the higher education. Actions speak louder than words. Hard work is very important since the future is created by our own hands. What doesn't kill you makes you stronger.

- 2013-2015 Associate of Arts in Media, Cultural and Creative Studies
- 2015 PolyU - BA (HONS) Advertising Design
- Other offer received: CityU - BA in Media and Communication Year 3
“I'm not telling you it's going to be easy, I'm telling you it's going to be worth it.” Having been an Arts student at HKU SPACE Community College for two years, I was given a chance to experience a diverse range of disciplines that suit my interests. This College provides a welcoming study environment which allowed me to expand my understanding and grow professionally. I can think of no greater honour than to become part of the College’s illustrious history, where I can bring my desires to reality.

- 2012-2014 Associate of Arts in Media, Cultural and Creative Studies
- 2014 CUHK - BA in Cultural Studies Year 3
- Other offer received: HKU - Bachelor of Arts in Comparative Literature
- Other offer received: BU - Bachelor of Humanities
- Other offer received: CityU - Bachelor of Media and Communication
在副學士中接觸到多元化的科目,有趣的課堂和實踐的機會令我投入學習,助我發掘到真正的興趣,繼續發展。

- 2014-2016 Associate of Arts in Media, Cultural and Creative Studies - Advertising and Creative Media
- Offer accepted: CityU BA in Creative Media Year 3
- Other Offer received: HKBU Bachelor of Arts (Honours) in Creative Writing, Television and New Media
Studying in HKU SPACE CC gives me a second chance to get into the university. The programme provides me with experiences in different media fields. There are also lecturers and like-minded friends who assisted me in achieving my dreams.

- 2012-2014 Associate of Arts in Media, Cultural and Creative Studies
- 2014 HKBU - Bachelor of Social Science (COMM) Public Relations and Advertising Year 3
“Advertising and Creative Media” 想投身廣告行業的我,二話不說就選了這個主修。廣告離不開創意,曾不禁會想:「創意有得讀架咩?」。經過這兩年,我可以告訴大家,創意「無得讀」。因為是靠自己多看;多想像;多試,而這個課程就給我不少機會。我見過不同界別的創作人;我想過無數的ideas;我試過「度橋」、作歌、畫storyboard、印雜誌......這兩年令我真正明白甚麼是Advertising and Creative Media。

- 2020 HKU Bachelor of Arts in Hong Kong Studies Year 3
- Other Offer Received: CUHK Bachelor of Arts in Cultural Studies Year 3
I have been equipped with skills to critically analyze media text, identity, gender, consumer culture and spatial politics. More importantly, I have learnt to acknowledge the fluidity of culture, the problems of everyday life and identification of the omnipresence of discrimination and inequality in society.

- 2010-2012 Associate of Arts in Media, Cultural and Creative Studies
- 2012 CityU - BA in Media and Communication Year 3
- Current job: Newspaper Editor
從太空畢業後,仍然不時掛念在太空的日子,想起太空講師們的教誨。在這裏,我找到了屬於我的「媒體的定義」,我不敢說這裏有最好的教材,但我敢肯定的說,這兒有最具熱誠、最用心的講師,因為他們,至今我仍然不斷想回太空「補多堂」。

- 2019 CityU Bachelor of Arts in Media and Communication Year 3
- Other offer received: HKBU Bachelor of Arts in Creative & Professional Writing
- Other offer received: CityU Bachelor of Arts in Digital Television and Broadcasting
AAMCCS 帶來良好的學習氣氛、難忘的經驗,身邊有老師支持亦有同學們互相鼓勵。除了學科的老師樂意為學生解答課業上的問題,還不吝嗇的分享升學、選科的經驗,感受到學校和諧的氣氛。再者臨近考試,大家也自組“溫習團”、自發地在學校溫習。另外,學校也延長了開放時間,有助師生備戰。除此之外AAMCCS有別以往在DSE學制的知識,提供了更多樣化的思考角度予我們反思社會、乃至生活的議題,不再受限於填鴨式教育。