課程 - 香港大學附屬學院
社會科學 社會科學

文學副學士 (媒體、文化及創意)

創意媒體及產業

課程編號: AD 109 在線申請 3416 6338 2305 5315 aamccs@hkuspace.hku.hk

Application Code 報名編號 : AD109

課程單張

目標和特點

  • 核心範疇：創意媒體、創意研究、文化產業
  • 研習創意媒體及文化產業最新課題和動態，讓你同時掌握理論和實用知識，為升學和就業作準備
  • 培育知識型經濟社會渴求的三大要素：批判思考、創意思維和文化觸覺

2019年總升學率：86%
當中升讀政府資助學位課程：54%

本學院每年均有畢業生/學生成功入讀八大教資會資助學位課程。以下為近年本課程畢業生/學生的升學資料*:

香港大學
BA (Hons) Chinese
BA (Hons) Comparative Literature
BA (Hons) English
BA (Hons) Fine Arts
BA (Hons) Global Creative Industries
BA (Hons) Hong Kong Studies
BA (Hons) Music
BA (Hons) Philosophy
BA and BEd Language Education - English (Double Degree)
BASc Social Data Sciences
BNurs
BSSc Sociology
            
香港中文大學
BA Anthropology
BA Chinese Lang & Lit
BA Contemporary China Studies
BA Cultural Management
BA Cultural Studies
BA English
BA Fine Arts
BA History
BA Music
BA Philosophy
BA Religious Studies
BSSc Gender Studies
BSSc Global Studies
BSSc Journalism & Communication
BSSc Sociology
            
香港城市大學
BA Chinese & History
BA Creative Media
BA Culture & Heritage Management
BA Digital TV & Broadcasting
BA English for the Professions
BA English
BA Language Studies
BA Media & Communication
BA Translation & Interpretation
BAS New Media
BSc Creative Media
BSocSc Applied Sociology
BSocSc Asian & International Studies
BSocSc Criminology
BSocSc Environmental Policy
BSocSc Public Policy, Management & Politics
            
香港理工大學
BA (Hons) Advertising Design
BA (Hons) Bilingual Interdisciplinary Chi Studies
BA (Hons) Communication Design
BA (Hons) Eng Studies for the Professions
BA (Hons) Language & Culture
BA (Hons) Scheme in Fashion & Textiles Scheme in Design
BA (Hons) Social Design
BBA (Hons) Marketing
BComm (Hons) Public Relations & Advertising Major (Advertising and Branding)
Broad Discipline of Computing
BSc (Hons) Nursing
               
香港浸會大學
BA (Hons) Creative & Professional Writing
BA (Hons) Creative Writing for Film TV & New Media
BA (Hons) English Language & Literature
BA (Hons) Geography
BA (Hons) History
BA (Hons) Humanities
BA (Hons) Music
BA (Hons) Religious Studies
BA (Hons) Translation
BA (Hons) Eng Lang & Lit and BEd (Hons) Eng Lang Teaching (Double Degree)
BSocSc (Hons) China Studies - Economics
BSocSc (Hons) Communication - Film and Media Arts
BSocSc (Hons) Communication - Public Relations & Advertising
BSocSc (Hons) Integrated Communication Management
BSocSc (Hons) Geography
BSocSc (Hons) Social Policy
Bachelor of Social Work (Hons)
            
香港教育大學
BA (Hons) Creative Arts & Culture
BA (Hons) Creative Arts & Culture (Music)
BA (Hons) Creative Arts & Culture (Visual Arts)
BA (Hons) Early Childhood Education
BA (Hons) Human & Organizational Development
BA (Hons) Language Studies (Chinese Major)
BA (Hons) Liberal Studies
BSocSc (Hons) Greater China Studies
BSocSc (Hons) Psychology
BEd (Hons) (Secondary) English Language
BEd (Hons) Chinese Language
BEd (Hons) Music
              
嶺南大學
BA (Hons)
BA (Hons) Cultural Studies
BA (Hons) Philosophy
BA (Hons) Visual Studies
 

「國際學位直通車」海外大學優先取錄計劃

英國斯旺西大學 (Swansea University)
Bachelor of Arts in Media and Communication
 
澳洲昆士蘭科技大學  (Queensland University of Technology)
Bachelor of Creative Industries
Bachelor of Fine Arts
Bachelor of Communication
 
麥考瑞大學 (Macquarie University)
Bachelor of Arts
Bachelor of Media
 

香港大學專業進修學院 - 國際學院

倫敦藝術大學 (University of the Arts London)
 
愛丁堡龍比亞大學 (Edinburgh Napier University, Scotland)
 
西英格蘭 (University of the Wst of England, Bristol, UK)
 
西澳洲大學 (The University of Western Australia, Australia)
 
赫爾大學 (University of Hull)
 
曼徹斯特都會大學 (Manchester Metropolitan University)
 
 

就業前景

此跨學科課程讓你可因應自己的興趣和專長，投身多類公共或私營行業，例如發展迅速的文化管理 (文化藝術節/大型節目、社區活動/設施、文化遺產等)、創意產業、藝術及媒體行政管理、公共關係和市場營銷等。

1

著名漫畫家及填詞人小克 (作品有聾貓漫畫及陳奕迅的主旋律) 於課堂與同學分享交流

                                              

123

 

2

邀請嘉賓馮穎琪（香港作曲人，音樂份子有限公司及眾籌平台「音樂蜂」創辦人之一）及黎曉陽（唱作歌手）到校分享                  
 

* 以上列表只提供部份升學例子以作參考。

通用技能
  • Advanced Chinese Language
  • Introduction to Academic English
  • English for Academic Purposes I & II
  • English for Arts and Humanities
  • Information Technology Fundamentals
  • Elementary Statistics

Experiential Learning

  • Discovering and Expressing the Narrated Self
專門知識

Year 1

  • Introduction to Media and Communications
  • Understanding Culture and Everyday Life

Year 2

Common Core Courses

  • Visual Culture
  • Researching Culture and Media

Advertising and Communications

  • Advertising: Principles and Practice
  • Media Publishing Industry and Production
  • Writing and Editing for Chinese Media

​Elevtives

  • Creativity and Creative Industries
  • Introduction to Film Studies
  • Media, Society and Consumer Culture
  • Fundamentals of Journalism

Creative Media and Industries

  • Creativity and Creative Industries
  • Cultural Space: Examining and Enabling People and Place
  • Introduction to Film Studies

​Electives

  • Advertising: Principles and Practice
  • Media Publishing Industry and Production
  • Questioning Cultural Identity
  • Fundamentals of Journalism

Media and Cultural Studies

  • Gender and Society
  • Media, Society and Consumer Culture
  • Questioning Cultural Identity

​Electives

  • Media Publishing Industry and Production
  • Cultural Spaces: Examining and Enabling People and Place
  • Introduction to Film Studies
  • Fundamentals of Journalism
音樂主修

Core Courses

 

  • Fundamentals of Tonal Music I and II
  • Introduction to Chinese Music
  • Introduction to Musics of the World
  • Music in Western History (Baroque through Late Romantic Period)

 
核心課程科目
  • Critical Analysis and Reasoning in Discipline-based Studies
  • One Core Curriculum Course from the Area of Culture, Media and Society (Refer to List of College Core Curriculum courses)
  • One Core Curriculum Course from the Area of Scientific and Technological Literacy (Refer to List of College Core Curriculum courses)
  • One Core Curriculum Course from the Area of Perspectives in Arts and Humanities (Refer to List of College Core Curriculum courses)
專門知識選修科目並不適用於音樂主修課程。
學院依據學生的報讀人數，時間表安排及可用資源而決定每學期所開辦的學科。
Wong Hoi Yi
Wong Hoi Yi
  • 2019 CUHK Bachelor of Arts in Cultural Studies Year 3
  • Other offers received: HKU Bachelor of Arts in Comparative Literature Year 3
  • Other offers received: HKBU Bachelor of Arts in Humanities Year 3
  • Other offers received: CityU Bachelor of Arts in Media and Communication Year 3

In Media and Cultural Studies, I have learnt concepts and cultural theories which have inspired me to think and question more about the cultural phenomenon and ideologies in our everyday life from a fresh perspective. I believe this programme would definitely enhance our critical thinking and make us see today’s modern society from a completely different angle!

Lung Tsz Yu, Travis
Lung Tsz Yu, Travis
  • 2019 CUHK Bachelor of Arts in Cultural Studies
  • Other offer received: HKBU Bachelor of Arts in Humanities Year 3

After the torturing battle of DSE, it is easy for we students to feel lost in the sea of opportunities and career paths. HKUSPACE and AAMCCS have introduced me to the fascinating world of cultural studies with introductory courses. It also sparked my interest in this field of study which really gave me a clear goal. With that, I was able to shake off my sense of disorientation in exchange for a clear, dedicated mind to pursue my dream.

Wong Cheuk Sze, Tristia
Wong Cheuk Sze, Tristia
  • 2019 CityU Bachelor of Arts in Media and Communication Year 3
  • Other offers received: HKBU Bachelor of Arts in Creative & Professional Writing
  • Other offers received: CityU Bachelor of Arts in Digital Television and Broadcasting

AAMCCS 帶來良好的學習氣氛、難忘的經驗，身邊有老師支持亦有同學們互相鼓勵。除了學科的老師樂意為學生解答課業上的問題，還不吝嗇的分享升學、選科的經驗，感受到學校和諧的氣氛。再者臨近考試，大家也自組“溫習團”、自發地在學校溫習。另外，學校也延長了開放時間，有助師生備戰。除此之外AAMCCS有別以往在DSE學制的知識，提供了更多樣化的思考角度予我們反思社會、乃至生活的議題，不再受限於填鴨式教育。

Chung Ching Hei
Chung Ching Hei
  • 2019 CUHK Bachelor of Arts in Cultural Studies Year 3
  • Other offers received: HKU Bachelor of Arts in Global Creative Industries Year 3
  • Other offers received: HKBU Bachelor of Communication (Public Relations and Advertising Major) Year 3
  • Other offers received: CityU Bachelor of Arts in Media and Communication Year 3

在AAMCCS最大的得着是找到自己的興趣。跟隨自己的熱誠，慢慢就會摸索到想走的路。

Yiu Yuk Hei, Shine
Yiu Yuk Hei, Shine
  • Offers Received: HKU Bachelor of Arts in Hong Kong Studies Year 3
  • Offers Received: CUHK Bachelor of Arts in Cultural Studies Year 3

I have been equipped with skills to critically analyze media text, identity, gender, consumer culture and spatial politics.  I have more importantly learnt to acknowledge the fluidity of culture, the problematics of everyday life practices and identification of the omnipresence of discrimination and inequality in society. I have also met lecturers from the AAMCCS programme whose words I will always remember, and inspiring me to make my dreams comes true.

Ng Ching Yu, Kitty
Ng Ching Yu, Kitty
  • 2016-2018 Associate of Arts in Media, Cultural and Creative Studies – Cultural and Creative Industries
  • Offer accepted: HKU Bachelor of Arts in Global Creative Industries Year 3
  • Other offers received: CUHK Bachelor of Social Science in Gender Studies
  • Other offers received: CUHK Bachelor of Arts in Cultural Management
  • Other offers received: CityU Bachelor of Arts in Chinese and History (Cultural Heritage)

During these two years, I have deepened my interest in studying culture and received lots of support from the lecturers. Lecturers of AAMCCS would offer a wide variety of activities and fieldtrips for us, which help us to broaden horizon and engage into the cultural and creative industries in Hong Kong.

Lau Cho Yee Joey
Lau Cho Yee, Joey
  • 2010-2012 文學副學士（媒體、文化及創意）
  • 2012 城市大學 - 公共政策、管理與政治 二年級
  • 其他大學錄取：城市大學 - 整合策略傳播 三年級

修讀這個課程令我得到另一個升讀大學的機會。在兩年的學習中，講師除了訓練我們批判思考，亦不時提出升學的意見。