
Associate of Arts in Media, Cultural and Creative Studies
Creative Media and Industries
Application Code 報名編號 : AD109
Aims and features
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Focus of studies: Creative studies, creative media, cultural industries
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An inter-disciplinary major that evaluate current issues and trends in creative media and cultural industries
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To equip you with practical knowledge for both university education and the job market
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To nurture your critical capacity, creative thinking and cultural sensitivity, all being key factors to succeed in the knowledge-based economy
2022 Overall Progression Rate: 83%
UGC-funded Bachelor’s Degree Programmes: 64%
Some of our graduates/students are admitted to UGC-funded degree programmes every year. The list below shows the programmes that our graduates/students of recent years have articulated to*:
The University of Hong Kong
BA and BSocSc Social Data Science
BJ
BNurs
BSocSc Sociology
The Chinese University of Hong Kong
City University of Hong Kong
BA Creative Media
BA Culture & Heritage Management
BA Digital TV & Broadcasting
BA English for the Professions
BA English
BA Language Studies
BA Media & Communication
BA Translation & Interpretation
BAS New Media
BSc Creative Media
BSocSc Applied Sociology
BSocSc Asian & International Studies
BSocSc Criminology
BSocSc Environmental Policy
BSocSc Public Policy, Management & Politics
Hong Kong Baptist University
BComm (Hons) Film Major (Film & Television)
The Hong Kong Polytechnic University
BComm (Hons) Public Relations & Advertising Major (Advertising and Branding)
The Education University of Hong Kong
BSocSc (Hons) Psychology
Lingnan University
BA (Hons) Cultural Studies
BA (Hons) Philosophy
BA (Hons) Visual Studies
HKU SPACE International College
Career Prospects
The arts and cultural industry is booming and you have diverse choices in cultural management (cultural practitioners/mediators of festivals, mega-events, community events & facilities, cultural heritage, etc.), creative industries, art and media administration, public relations and marketing, etc.
Sharing by renowned local comic artist and lyricist Siu Hak (works include Panda-a-Panda, and singer Eason Chan’s song The Main theme)
*The above list is not exhaustive and only shows some of the examples. Excluding Music theme.
GENERIC SKILLS |
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Experiential Learning
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SPECIALISM |
Year 1
Year 2
Advertising and Communications
Electives
Creative Media and Industries
Electives
Media and Cultural Studies
Electives
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Music Major
Electives Choose TWO courses from the following
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Core Curriculum Courses |
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- 2019-2021 Associate of Arts in Media, Cultural and Creative Studies
- Offer received: CUHK Bachelor of Social Science in Journalism & Communication Year 3
- Offer received: CityU Bachelor of Arts in Media & Communication Year 3
- Offer received: CityU Bachelor of Arts in Digital Television & Broadcasting Year 3
- Offer received: HKBU Bachelor of Communication (Public Relations & Advertising) Year 3
- Offer received: PolyU Bachelor of Arts in Advertising Design Year 3
AAMCCS不但令我以更多角度認識社會文化和媒體運作,更提供讓我實踐創作的機會,包括廣告設計、雜誌製作等,這些機會都令我更清楚自己的潛能和發展路向。懇切良好的師資亦是此科的優勝之處,他們的鼓勵和教導大大幫助我們在升學和學業路上奮鬥前進。

- 2019-2021 Associate of Arts in Media, Cultural and Creative Studies
- Offer received: CUHK Bachelor of Arts in Cultural Studies Year 1
- Offer received: HKBU Bachelor of Communication (Public Relations & Advertising) Year 3
每次我對知識概念,或者文化現象產生好奇的時候,就會跟同學和講師交流。這個過程令我可以從不同角度出發,訓練批判思考,文化研究最重要不是書本上的知識,而是訓練獨立而全面的思想。條條大路通羅馬,機會要自己爭取,師弟師妹加油!

- 2019-2021 Associate of Arts in Media, Cultural and Creative Studies
- Offer received: CityU Bachelor of Arts in Creative Media Year 3
- Offer received: CityU Bachelor of Arts in Media & Communication Year 3
- Offer received: PolyU Bachelor of Arts in Social Design Year 1
AAMCCS的課程涉及了不同領域,開拓了我對大眾媒體及文化的視野,令我更清楚自己未來想發展的方向。而副學士課程的學習模式與中學不同,考驗學生的實踐及自我研習能力,為日後升讀大學打好基礎。學院以及講師也盡力提供協助,遇到困難及問題,只要主動發問,就能得到很多友善和專業的資訊及意見。最後亦十分感謝在這裡共同奮鬥的朋友,因為互相的鼓勵與加油打氣,才能得到這兩年美好的校園生活。

- 2019-2021 Associate of Arts in Media, Cultural and Creative Studies
- Offer received: HKU Bachelor of Arts in Global Creative Industries Year 3
- Offer received: CityU Bachelor of Arts in Creative Media Year 3
This programme had indeed inspired me to explore different cultural aspects such as film, creative industries, advertising, and local and daily life's culture. I get to know the knowledge about how media affect and profit in divergent creative groups, along with the function and history of those cultural categories. It lets me know culture is colossal, which brings many consequences to humans and like writing a perfect music score to assemble people.

- 2019-2021 Associate of Arts in Media, Cultural and Creative Studies
- Offer received: HKU Bachelor of Arts in Global Creative Industries Year 3
- Offer received: CityU Bachelor of Arts in Media & Communication Year 3
- Offer received: HKBU Bachelor of Communication (Public Relations & Advertising) Year 3
I have explored areas in media, communication and culture in AAMCCS. During the two years of study, I have gained confidence and satisfactory results to continue my journey. I enjoyed doing the creative tasks because there are fewer boundaries and more interesting. Some concepts are closely related to our everyday life, and I have learned to observe and discover new ways of seeing our life. On the other hand, the teacher-student relationship in AAMCCS is close. Lecturers always give us enough support and suggestions. I am glad that I have met kind and nice lecturers who are always patient when I have concerns and worries.

- 2019-2021 Associate of Arts in Media, Cultural and Creative Studies
- Offer received: CUHK Bachelor of Arts in Cultural Studies Year 3
- Offer received: HKBU Bachelor of Arts in Humanities Year 3
- Offer received: LU Bachelor of Arts in Cultural Studies Year 3
Courses of the AAMCCS programme introduced me to the world of cultural studies. They also offered an opportunity for me to explore contemporary society from a whole new perspective. Besides, lecturers were very kind and supportive. After studying at HKU SPACE CC for two years, I was equipped to pursue further study in the cultural studies field.

- 2019-2021 Associate of Arts in Media, Cultural and Creative Studies
- Offer received: HKU Bachelor of Journalism Year 1
- Offer received: CityU Bachelor of Arts in Media and Communication Year 3
- Offer received: HKBU Bachelor of Communication (Chinese Journalism) Year 3
There are only three crucial elements to my academic success: be self-disciplined, be curious about the courses, and be ambitious to the goals. Since tertiary education emphasizes self-learning, self-discipline has become the key for me to acquire satisfactory academic results. Sometimes, I was exhausted and lost in the sea of knowledge. Only by always bearing in mind the goal of returning to the university can I position myself and swim towards it.

- 2020 HKBU Bachelor of Communication (Film and Television) Year 3
- Other offer received: CityU Bachelor of Arts in Creative Media Year 3
- Other offer received: HKAPA Bachelor of Fine Arts Degree in Film and Television Year 1
中學時我只看見一條路︰考好DSE上大學,受傳統和狹窄的思想所影響,很少看見自己。AAMCCS令我明白,遇到個人、社會等問題時,要懂得退一步觀察,擺脫固有觀念,冷靜地分析並解決問題。HKU SPACE CC內有不少良師助我提升能力,現在我成為大學生,並不是為了走完那條路,而是為了進一步提升能力,成為一個我渴望成為的自己。感謝HKU SPACE CC成為我人生旅途的
其中一站。

- 2020 HKU Bachelor of Arts in Global Creative Industries Year 3
- Other offer received: CityU Bachelor of Arts in Media and Communication Year 3
During the 2 years in the AAMCCS programme, I have met countless creative and unconventional people, including students, tutors and lecturers. They have inspired and reignited my passion for learning about everyday culture, from examining its dominant ideologies to discussing the common usage of memes or emojis. I am ready to explore more surprising and fascinating things in everyday life.

- 2020 HKU Bachelor of Arts in Global Creative Industries Year3
- Other offer received: CityU Bachelor of Social Sciences in Asian and International Studies Year 3
It was frustrating that I did not achieve my goals in HKDSE. Yet, HKU SPACE CC and the AAMCCS programme have introduced to me a brand-new world with unique perspectives. The lectures developed my critical thinking skills, which not only apply to the coursework, but also my life target. After two years of precious progress, I strongly believe that I am fully equipped, and I am ready to take the upcoming challenges in order to achieve my goal.

- 2020 HKU Bachelor of Social Sciences in Psychology Year 3
- Other offer received: HKU Bachelor of Arts and Sciences in Social Data Science
- Other offer received: HKUST School of Business and Management
Academically, this programme allowed me to gain professional knowledge in appreciating creative works done by different kinds of people. Yet, the most enjoyable part for me is having the opportunity to write stories, make short movies, songs, and animations. Working with groupmates on creating cultural spaces in class and doing presentations and performances are also incredible and memorable.

- 2019 CUHK Bachelor of Arts in Cultural Studies Year 3
- Other offer received: HKU Bachelor of Arts in Comparative Literature Year 3
- Other offer received: HKBU Bachelor of Arts in Humanities Year 3
- Other offer received: CityU Bachelor of Arts in Media and Communication Year 3
In Media and Cultural Studies, I have learnt concepts and cultural theories which have inspired me to think and question more about the cultural phenomenon and ideologies in our everyday life from a fresh perspective. I believe this programme would definitely enhance our critical thinking and make us see today’s modern society from a completely different angle!

- 2019 CUHK Bachelor of Arts in Cultural Studies
- Other offer received: HKBU Bachelor of Arts in Humanities Year 3
After the torturing battle of DSE, it is easy for we students to feel lost in the sea of opportunities and career paths. HKU SPACE and AAMCCS have introduced me to the fascinating world of cultural studies with introductory courses. It also sparked my interest in this field of study which really gave me a clear goal. With that, I was able to shake off my sense of disorientation in exchange for a clear, dedicated mind to pursue my dream.

- 2019 CityU Bachelor of Arts in Media and Communication Year 3
- Other offer received: HKBU Bachelor of Arts in Creative & Professional Writing
- Other offer received: CityU Bachelor of Arts in Digital Television and Broadcasting
AAMCCS 帶來良好的學習氣氛、難忘的經驗,身邊有老師支持亦有同學們互相鼓勵。除了學科的老師樂意為學生解答課業上的問題,還不吝嗇的分享升學、選科的經驗,感受到學校和諧的氣氛。再者臨近考試,大家也自組“溫習團”、自發地在學校溫習。另外,學校也延長了開放時間,有助師生備戰。除此之外AAMCCS有別以往在DSE學制的知識,提供了更多樣化的思考角度予我們反思社會、乃至生活的議題,不再受限於填鴨式教育。

- 2019 CUHK Bachelor of Arts in Cultural Studies Year 3
- Other offer received: HKU Bachelor of Arts in Global Creative Industries Year 3
- Other offer received: HKBU Bachelor of Communication (Public Relations and Advertising Major) Year 3
- Other offer received: CityU Bachelor of Arts in Media and Communication Year 3
In AAMCCS programme, I am encouraged to explore from a wide range of topics in creative and cultural theme. The lecturers here are helpful and passionate to assist students’ studies too. Here you will definitely experience more than you expect. Be courageous, your effort will pay off in future.

- 2020 HKU Bachelor of Arts in Hong Kong Studies Year 3
- Other Offer Received: CUHK Bachelor of Arts in Cultural Studies Year 3
I have been equipped with skills to critically analyze media text, identity, gender, consumer culture and spatial politics. More importantly, I have learnt to acknowledge the fluidity of culture, the problems of everyday life and identification of the omnipresence of discrimination and inequality in society.

- 2016-2018 Associate of Arts in Media, Cultural and Creative Studies – Cultural and Creative Industries
- Offer accepted: HKU Bachelor of Arts in Global Creative Industries Year 3
- Other offer received: CUHK Bachelor of Social Science in Gender Studies
- Other offer received: CUHK Bachelor of Arts in Cultural Management
- Other offer received: CityU Bachelor of Arts in Chinese and History (Cultural Heritage)
During these two years, I have deepened my interest in studying culture and received lots of support from the lecturers. Lecturers of AAMCCS would offer a wide variety of activities and fieldtrips for us, which help us to broaden horizon and engage into the cultural and creative industries in Hong Kong.

- 2010-2012 Associate of Arts in Media, Cultural and Creative Studies
- 2012 CityU - Bachelor of Social Sciences in Public Policy, Management and Politics Year 2
- Other offer received: CityU - BA in Integrated Strategic Communication Year 3
修讀這個課程令我得到另一個升讀大學的機會。在兩年的學習中,講師除了訓練我們批判思考,亦不時提出升學的意見。