课程 - HKU SPACE Community College
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社会科学 社会科学

文学副学士 (媒体、文化及创意)

广告及传意

Programme Code: AD 109 3416 6338 2305 5315 aamccs@hkuspace.hku.hk
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资历架构级别: 4
资历名册登记号码: 14/002816/L4
登记有效期:  01/07/2014 至 登记持续有效

Application Code 报名编号 : AD109

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目标和特点

  • 核心范畴:广告、媒体及传意
  • 结合广告和传意这两大热门科目,让你学习广告、媒体创作和中文传意写作等专业和实用知识
  • 创意、策略与批判思考并重,学习广告和媒体创作等专业知识,尤其著重媒体产业的应用范畴,为你将来在广告或媒体等相关行业发展打好基础
  • 业界专才分享讲座,为你提供本地个案研究,学习宝贵的实战经验

2023年总升学率:87%
当中升读政府资助学位课程:60%

本学院每年均有毕业生/学生成功入读八大教资会资助学位课程。以下为近年本课程毕业生/学生的升学资料*:

香港大学
BA American Studies
BA Conservation
BA Chinese
BA Comparative Literature
BA English
BA European Studies
BA Fine Arts
BA Gender Studies
BA Global Creative Industries
BA Hong Kong Studies
BA Humanities and Digital Technologies
BA  Music
BA  Philosophy
BA and BEd  Language Education - English (Double Degree)
BA and BSocSc  Social Data Science
BJour
BNurs 
BSc Information Management
BSocSc
BSocSc Sociology
            
香港中文大学
BA Anthropology
BA Chinese Language and Literature 
BA Contemporary China Studies
BA Cultural Management
BA Cultural Studies
BA English
BA Fine Arts
BA History
BA Music
BA Philosophy
BA Religious Studies
BSocSc
BSocSc Gender Studies
BSocSc Global Studies
BSocSc Journalism & Communication
BSocSc Psychology
BSocSc Sociology
            
香港城市大学
BA Chinese & History
BA Creative Media
BA Culture & Heritage Management
BA Digital TV & Broadcasting
BA English for the Professions
BA English
BA Language Studies
BA Linguistics & Language Applications
BA Media & Communication
BA Translation & Interpretation
BAS New Media
BBA Management
BSc Creative Media
BSocSc Applied Sociology
BSocSc Asian & International Studies
BSocSc Criminology
BSocSc Environmental Policy
BSocSc Public Policy & Politic
            
香港理工大学
BA (Hons) Advertising Design
BA (Hons) Social Design
BA (Hons) Bilingual Interdisciplinary Chinese Studies
BA (Hons) Communication Design
BA (Hons) Digital Media
BA (Hons) Eng Studies for the Professions
BA (Hons) Language & Culture
BA (Hons) Scheme in Fashion & Textiles Scheme in Design
BBA (Hons) Marketing
BComm (Hons) Public Relations & Advertising Major (Advertising and Branding)
BEng (Hons) Product Engineering with Marketing
Broad Discipline of Computing
BSc (Hons) Nursing
               
香港浸会大学
BA
BA (Hons) Creative & Professional Writing
BA (Hons) Creative Writing for Film TV & New Media
BA (Hons) English Language & Literature
BA (Hons) History
BA (Hons) Humanities
BA (Hons) Music
BA (Hons) Religion, Philosophy & Ethics
BA (Hons) Translation
BA (Hons) Visual Arts
BA (Hons) Eng Lang & Lit and BEd (Hons) Eng Lang Teaching (Double Degree)
BComm (Hons) Film Major (Animation & Media Arts)
BComm (Hons) Film & Television
BComm (Hons) Game Design and Animation
BComm (Hons) Public Relations & Advertising
BSocSc (Hons) China Studies - Economics
BSocSc (Hons) Communication - Film and Media Arts
BSocSc (Hons) Communication - Public Relations & Advertising
BSocSc (Hons) Integrated Communication Management
BSocSc (Hons) Geography
BSocSc (Hons) Social Policy
BSW (Hons)
            
香港教育大学
BA (Hons) Creative Arts & Culture (Music)
BA (Hons) Creative Arts & Culture (Visual Arts)
BA (Hons) Early Childhood Education
BA (Hons) Human & Organizational Development
BA (Hons) Language Studies (Chinese Major)
BA (Hons) Liberal Studies
BA (Hons) Creative Arts & Culture & BEd (Hons) Visual Arts (co-terminal double degree)
BA (Hons) Creative Arts & Culture & BEd (Hons) Music (co-terminal double degree)
BSocSc (Hons) Global & Hong Kong Studies
BSocSc (Hons) Greater China Studies
BSocSc (Hons) Policy Science & Management
BSocSc (Hons) Psychology
BEd (Hons) (Secondary) English Language
BEd (Hons) Chinese Language
BEd (Hons) Music
              
岭南大学
BA (Hons) Creative Media Industries
BA (Hons) Cultural Studies
BA (Hons) Philosophy
BA (Hons) Visual Studies
BSocSc (Hons) Business Psychology
BSocSc (Hons) Psychology with Counselling Psychology Concentration
 

香港大学专业进修学院 - 国际学院

毕业生亦可报读香港大学专业进修学院 - 国际学院提供的全日制衔接学位课程,包括:

伦敦艺术大学 (University of the Arts London)
 
爱丁堡龙比亚大学 (Edinburgh Napier University)
 
西英格兰大学 (University of the Wst of England, Bristol)
 
赫尔大学 (University of Hull)
 
密德萨斯大学 (Middlesex University London)
 

就业前景

此实用课程让你可投身多类公共或私营行业,包括广告、市场营销、媒体和艺术行政、公共关系、创意产业、出版等。

001
电影<狂舞派>导演王修平跟同学在课堂交流

321

参观环保产品设计师张玮晋在湾仔的工作室

 

* 以上列表只提供部份升学例子以作参考。

通用技能
  • Advanced Chinese Language
  • Introduction to Academic English
  • English for Academic Purposes I & II
  • English for Arts and Humanities
  • Information Technology Fundamentals
  • Elementary Statistics

Experiential Learning

  • The Journey of Self-Discovery
专门知识

Year 1

  • Introduction to Media and Communications
  • Understanding Culture and Everyday Life

Year 2

Common Core Courses

  • Visual Culture
  • Researching Culture and Media

Advertising and Communications

  • Advertising: Principles and Practice
  • Media Publishing Industry and Production
  • Writing and Editing for Chinese Media

​Electives

  • Creativity and Creative Industries
  • Introduction to Film Studies
  • Media, Society and Consumer Culture
  • Fundamentals of Journalism

Creative Media and Industries

  • Creativity and Creative Industries
  • Introduction to Film Studies
  • New Media Art

​Electives

  • Advertising: Principles and Practice
  • Media Publishing Industry and Production
  • Questioning Cultural Identity
  • Fundamentals of Journalism

Media and Cultural Studies

  • Cultural Space: Examining and Enabling People and Place
  • Gender and Society
  • Media, Society and Consumer Culture

​Electives

  • Media Publishing Industry and Production
  • Introduction to Film Studies
  • Fundamentals of Journalism
  • Questioning Cultural Identity

音乐主修

 

  • Fundamentals of Tonal Music I and II
  • Introduction to Chinese Music
  • Introduction to Musics of the World
  • Music in Western History (Baroque through Late Romantic Period)
  • Creativity and Creative Industries

Electives

Choose TWO courses from the following

 

  • Cultural Spaces: Examining and Enabling People and Place
  • Understanding Culture and Everyday Life
  • Introduction to Film Studies
  • Introduction to Media and Communications
核心课程科目
  • Critical Analysis and Reasoning in Discipline-based Studies
  • Choose THREE courses from the Core Curriculum
专门知识选修科目并不适用於音乐主修课程。
学院依据学生的报读人数,时间表安排及可用资源而决定每学期所开办的学科。
Minnie Ma
Minnie Ma
  • 2021-2023 Associate of Arts in Media, Cultural and Creative Studies
  • Offer received: HKU Bachelor of Arts (Year 1)
  • Offer received: CUHK Bachelor of Arts in Cultural Studies (Year 3)
  • Offer received: CityU Bachelor of Social Sciences in Public Policy & Politics (Year 3)

Welcome to AAMCCS! 作为与社会文化息息相关的科目,AAMCCS涵盖了包罗万有的文化议题,例如性别光谱、对主流电影的批判以及公共空间的想象等等,我等最关心的成绩也是建基和讲求于对不同议题的分析和批判性思考能力,绝非盲目背诵或操练所得,求分数之余同时求学,持之以恒,必有意想不到的收获。

Lai Tsz Ching
Lai Tsz Ching
  • 2021-2023 Associate of Arts in Media, Cultural and Creative Studies
  • Offer received: HKBU Bachelor of Arts in Film & Television (Year 3)
  • Offer received: PolyU Bachelor of Arts in Digital Media (Year 1) (Top-up Degree Admission)

This program has given me opportunities to learn about cultures. Through hands-on training in the areas of movies, music, and magazines, I have grown increasingly interested in creative development. I am thankful to the teachers at AAMCCS because they have been so nice and supportive throughout my studies. As creation usually requires time and effort, their guidance also motivates me to cultivate my self-control. After developing my artistic imagination and practical abilities in the college, I am better equipped to study creative media and production.

Tse Fung
Tse Fung
  • 2021-2023 Associate of Arts in Media, Cultural and Creative Studies
  • Offer received: HKBU Bachelor of Arts in American Studies (Year 3)
  • Offer received: HKBU Bachelor of Arts in Film & Television (Year 3)
  • Offer received: CityU Bachelor of Arts in Digital Television & Broadcasting (Year 3)

HKU SPACE CC提供多元化的学习领域,各式各样的选科让我不断学习新知 识,进行新尝试。AAMCCS的课程以理论结合实践的教学方式教学,更能发展学生潜力。再者,从中选择喜欢且擅长的科目给予自己无限动力坚持下去,例如电影研究、创意产业设计、拍摄剪接,令我确立自己的未来发展方向。最后,感激共同奋斗的战友,以及循循善诱的师资,他们的陪伴和教导大大帮助我的求学之路。

Impheng Kanrat
Impheng Kanrat
  • 2022-2023 Associate of Arts in Media, Cultural and Creative Studies
  • Offer received: HKU Bachelor of Arts in European Studies (Year 3)
  • Offer received: CityU Bachelor of Arts in Creative Media (Year 3)

The AAMCCS programme incorporates a variety of creative media and cultural studies subjects. It allowed me to comprehend the cultural facets of films and discover fresh viewpoints on society from the movies, thereby broadening my horizons. Besides, all of my lecturers are willing to assist and support when I face difficulties. This has greatly helped me prepare for the future. Even though I only took this programme for a year, I was able to meet many excellent friends and had lecturers that supported me as I learned and came to know myself. I appreciated their support and company throughout the year.

Jess Xie
Jess Xie
  • 2021-2023 Associate of Arts in Media, Cultural and Creative Studies
  • Offer received: CUHK Bachelor of Arts in Cultural Studies (Year 3)
  • Offer received: HKBU Bachelor of Arts in Film & Television (Year 3)

AAMCCS is a good academic programme for students to expand their minds and vision. We can understand the world again from different angles and the knowledge we learnt from class. It is an excellent trip to get into the relationship between various media and humans, as well as some of the hot issues in society (like gender). Teachers in AAMCCS pay lots of effort on us to assist us in chasing our future purpose. They advise on our future studies, working paths, and academic questions. The help and knowledge I have gained here have been invaluable, and I hope you all can feel it. Study hard and fight for your life!

Ho Natalie Sienna
Ho Natalie Sienna
  • 2021-2023 Associate of Arts in Media, Cultural and Creative Studies
  • CityU Bachelor of Arts in Media & Communication (Year 3)

The study of AAMCCS provides a unique opportunity for students to delve deeper into the world of media and entertainment in a dynamic and engaging way. I was intrigued by how each part of this programme helped develop students’ creativity and critical thinking skills, which are highly valued in the tertiary education system. Through AAMCCS, students could gain the skills that they need to succeed in the media and entertainment industries. I am now all and all ready to proceed to my next stage.

Gigi Ng
Gigi Ng
  • 2020-2022 Associate of Arts in Media, Cultural and Creative Studies
  • Offer received: CUHK Bachelor of Social Sciences in Gender Studies Year 1

AAMCCS的课程让我透过分析不同社会现象和各种文本,从而深入了解各种文化的概念。感恩在这里遇到良师,他们乐于解答课堂上的疑问,又乐于跟学生分享个人经验,使我更了解自己的能力和确立未来方向。我记得《新不了情》里面秦沛对刘青云说:「我顶多埋怨自己运气不好,从来没有怀疑过自己的才华,记住你千万不可以怀疑你自己。」行到水穷处,坐看云起时,只要坚守自己的初衷,总有一天得云开见月明。

Zoie Lee
Zoie Lee
  • 2020-2022 Associate of Arts in Media, Cultural and Creative Studies
  • Offer received: CityU Bachelor of Arts in Media & Communication Year 3
  • Offer received: CityU Bachelor of Arts in Digital Television & Broadcasting Year 3
  • Offer received: CityU Bachelor of Arts in Chinese & History (History and Heritage Stream) Year 3
  • Offer received: HKBU Bachelor of Arts in Humanities Year 3

AAMCCS的课程范围广泛又富有趣味,能启发我对不同文化事物和媒体的兴趣,有效培养我的多角度思考能力。课程涵盖理论及实践部份,使我时有启发,又可应用在日常生活中。另外,学校和讲师亦在升学上给予多方面支援,让我们积极面对前路。

Stella Wong
Stella Wong
  • 2020-2022 Associate of Arts in Media, Cultural and Creative Studies
  • Offer received: CityU Bachelor of Arts in Creative Media Year 3
  • Offer received: CityU Bachelor of Arts in Media & Communication Year 3
  • Offer received: HKU Bachelor of Arts in Global Creative Industries Year 3
  • Offer received: CUHK Bachelor of Arts in Cultural Studies Year 3

优良师资与自由学习环境是本课程的瑰宝。我可以深入研究喜欢的文化研究和创意媒体,也能自订作业主题。课程内容丰富又有趣味,同时让我认清自己的兴趣和目标,感恩终可获得大学取录。

Cheung Tsz Ying
Cheung Tsz Ying
  • 2020-2022 Associate of Arts in Media, Cultural and Creative Studies
  • Offer received: HKBU Bachelor of Communication (International Journalism) Year 3
  • Offer received: University of Sussex Bachelor of Arts in Journalism Year 2
  • Offer received: Newcastle University Bachelor of Arts in Journalism Media and Culture Year 1
  • Offer received: Lancaster University Bachelor of Arts in Media and Cultural Studies Year 1

AAMCCS is less about memorising formulas and more about creating and applying ideas to real-life scenarios. Those cultural and media theories are staggeringly eye-opening and have altered how I should identify myself and others in society. The courses granted me a good grasp of media production, from media writing and photography to video making, allowing me to attempt everything and reassuring my interests in this field. I met passionate schoolmates and experienced lecturers who academically and emotionally assisted me on this journey. 

Thomas Lai
Thomas Lai
  • 2020-2022 Associate of Arts in Media, Cultural and Creative Studies
  • Offer received: HKU Bachelor of Arts in Global Creative Industries Year 3
  • Offer received: HKBU Bachelor of Communication (Public Relations & Advertising) Year 3
  • Offer received: CityU Bachelor of Arts in Digital Television & Broadcasting Year 3
  • Offer received: PolyU Bachelor of Business Administration in Marketing Year 3

Every lecture I learned and production I made in these two years in AAMCCS, such as visualizing skills, advertising campaigns, and magazine publishing are meaningful and memorable. AAMCCS has cultivated my creative mindset as well as the sense of observing cultural phenomena. Furthermore, our lecturers were kind to solve my misconceptions step by step and have inspired me to discover possibilities in my media career path. I will continue using the theories and skills I learned in AAMCCS to create more insightful projects to contribute to the community.

Alexandra Chau
Alexandra Chau
  • 2020-2022 Associate of Arts in Media, Cultural and Creative Studies
  • Offer received: HKU Bachelor of Arts in Gender Studies Year 3
  • Offer received: CUHK Bachelor of Arts in Cultural Studies Year 3

Dear future AAMCCSers, 


Uniqueness is your best sword in cultural studies. This is a place to practice self-love, reflect on your identity and express yourself. Don’t let others influence you. You be the influencer, be the inspiration, BE YOUR OWN MUSE.


Love,
Alexandra

Ada Siu
Ada Siu
  • 2019-2021 Associate of Arts in Media, Cultural and Creative Studies
  • Offer received: CUHK Bachelor of Social Science in Journalism & Communication Year 3
  • Offer received: CityU Bachelor of Arts in Media & Communication Year 3
  • Offer received: CityU Bachelor of Arts in Digital Television & Broadcasting Year 3
  • Offer received: HKBU Bachelor of Communication (Public Relations & Advertising) Year 3
  • Offer received: PolyU Bachelor of Arts in Advertising Design Year 3

AAMCCS不但令我以更多角度認識社會文化和媒體運作,更提供讓我實踐創作的機會,包括廣告設計、雜誌製作等,這些機會都令我更清楚自己的潛能和發展路向。懇切良好的師資亦是此科的優勝之處,他們的鼓勵和教導大大幫助我們在升學和學業路上奮鬥前進。

Chan Yu Kit
Chan Yu Kit
  • 2019-2021 Associate of Arts in Media, Cultural and Creative Studies
  • Offer received: CUHK Bachelor of Arts in Cultural Studies Year 1
  • Offer received: HKBU Bachelor of Communication (Public Relations & Advertising) Year 3

每次我对知识概念,或者文化现象产生好奇的时候,就会跟同学和讲师交流。这个过程令我可以从不同角度出发,训练批判思考,文化研究最重要不是书本上的知识,而是训练独立而全面的思想。条条大路通罗马,机会要自己争取,师弟师妹加油!

Kiki Leung
Kiki Leung
  • 2019-2021 Associate of Arts in Media, Cultural and Creative Studies
  • Offer received: CityU Bachelor of Arts in Creative Media Year 3
  • Offer received: CityU Bachelor of Arts in Media & Communication Year 3
  • Offer received: PolyU Bachelor of Arts in Social Design Year 1

AAMCCS的课程涉及了不同领域,开拓了我对大众媒体及文化的视野,令我更清楚自己未来想发展的方向。而副学士课程的学习模式与中学不同,考验学生的实践及自我研习能力,为日后升读大学打好基础。学院以及讲师也尽力提供协助,遇到困难及问题,只要主动发问,就能得到很多友善和专业的资讯及意见。最后亦十分感谢在这里共同奋斗的朋友,因为互相的鼓励与加油打气,才能得到这两年美好的校园生活。

Yanson Wong
Yanson Wong
  • 2019-2021 Associate of Arts in Media, Cultural and Creative Studies
  • Offer received: HKU Bachelor of Arts in Global Creative Industries Year 3
  • Offer received: CityU Bachelor of Arts in Creative Media Year 3

This programme had indeed inspired me to explore different cultural aspects such as film, creative industries, advertising, and local and daily life's culture. I get to know the knowledge about how media affect and profit in divergent creative groups, along with the function and history of those cultural categories. It lets me know culture is colossal, which brings many consequences to humans and like writing a perfect music score to assemble people.

Leung Wing Lam
Leung Wing Lam
  • 2019-2021 Associate of Arts in Media, Cultural and Creative Studies
  • Offer received: HKU Bachelor of Arts in Global Creative Industries Year 3
  • Offer received: CityU Bachelor of Arts in Media & Communication Year 3
  • Offer received: HKBU Bachelor of Communication (Public Relations & Advertising) Year 3

I have explored areas in media, communication and culture in AAMCCS. During the two years of study, I have gained confidence and satisfactory results to continue my journey. I enjoyed doing the creative tasks because there are fewer boundaries and more interesting. Some concepts are closely related to our everyday life, and I have learned to observe and discover new ways of seeing our life. On the other hand, the teacher-student relationship in AAMCCS is close. Lecturers always give us enough support and suggestions. I am glad that I have met kind and nice lecturers who are always patient when I have concerns and worries.

Natalie Po
Natalie Po
  • 2019-2021 Associate of Arts in Media, Cultural and Creative Studies
  • Offer received: CUHK Bachelor of Arts in Cultural Studies Year 3
  • Offer received: HKBU Bachelor of Arts in Humanities Year 3
  • Offer received: LU Bachelor of Arts in Cultural Studies Year 3

Courses of the AAMCCS programme introduced me to the world of cultural studies. They also offered an opportunity for me to explore contemporary society from a whole new perspective. Besides, lecturers were very kind and supportive. After studying at HKU SPACE CC for two years, I was equipped to pursue further study in the cultural studies field.

Gary Cheung
Gary Cheung
  • 2019-2021 Associate of Arts in Media, Cultural and Creative Studies
  • Offer received: HKU Bachelor of Journalism Year 1
  • Offer received: CityU Bachelor of Arts in Media and Communication Year 3
  • Offer received: HKBU Bachelor of Communication (Chinese Journalism) Year 3

There are only three crucial elements to my academic success: be self-disciplined, be curious about the courses, and be ambitious to the goals. Since tertiary education emphasizes self-learning, self-discipline has become the key for me to acquire satisfactory academic results. Sometimes, I was exhausted and lost in the sea of knowledge. Only by always bearing in mind the goal of returning to the university can I position myself and swim towards it.

Mak Foon Yuk, Lily
Mak Foon Yuk, Lily
  • 2020 香港浸会大学电影电视三年级
  • 其他取录∶香港城市大学创意媒体三年级
  • 其他取录∶香港演艺学院电影电视一年级

中学时我只看见一条路∶考好DSE上大学,受传统和狭窄的思想所影响,很少看见自己。AAMCCS令我明白,遇到个人、社会等问题时,要懂得退一步观察,摆脱固有观念,冷静地分析并解决问题。HKU SPACE CC内有不少良师助我提升能力,现在我成为大学生,并不是为了走完那条路,而是为了进一步提升能力,成为一个我渴望成为的自己。感谢HKU SPACE CC成为我人生旅途的
其中一站。

Lee Shing Hei, Venise
Lee Shing Hei, Venise
  • 2020 香港大学环球创意工业三年级
  • 其他取录∶香港城市大学媒体与传播三年级

During the 2 years in the AAMCCS programme, I have met countless creative and unconventional people, including students, tutors and lecturers. They have inspired and reignited my passion for learning about everyday culture, from examining its dominant ideologies to discussing the common usage of memes or emojis. I am ready to explore more surprising and fascinating things in everyday life. 

Chui Ka Hei, Jeff
Chui Ka Hei, Jeff
  • 2020 香港大学环球创意工业三年级
  • 其他取录∶香港城市大学亚洲及国际研究三年级

It was frustrating that I did not achieve my goals in HKDSE. Yet, HKU SPACE CC and the AAMCCS programme have introduced to me a brand-new world with unique perspectives. The lectures developed my critical thinking skills, which not only apply to the coursework, but also my life target. After two years of precious progress, I strongly believe that I am fully equipped, and I am ready to take the upcoming challenges in order to achieve my goal.

Chan Yik Tung Alison
Chan Yik Tung Alison
  • 2020 香港大学心理学三年级
  • 其他取录∶香港大学社会数据科学
  • 其他取录∶香港科技大学工商管理

Academically, this programme allowed me to gain professional knowledge in appreciating creative works done by different kinds of people. Yet, the most enjoyable part for me is having the opportunity to write stories, make short movies, songs, and animations. Working with groupmates on creating cultural spaces in class and doing presentations and performances are also incredible and memorable.

Wong Hoi Yi
Wong Hoi Yi
  • 2019 CUHK Bachelor of Arts in Cultural Studies Year 3
  • Other offer received: HKU Bachelor of Arts in Comparative Literature Year 3
  • Other offer received: HKBU Bachelor of Arts in Humanities Year 3
  • Other offer received: CityU Bachelor of Arts in Media and Communication Year 3

In Media and Cultural Studies, I have learnt concepts and cultural theories which have inspired me to think and question more about the cultural phenomenon and ideologies in our everyday life from a fresh perspective. I believe this programme would definitely enhance our critical thinking and make us see today’s modern society from a completely different angle!

Chung Ching Hei
Chung Ching Hei
  • 2019 CUHK Bachelor of Arts in Cultural Studies Year 3
  • Other offer received: HKU Bachelor of Arts in Global Creative Industries Year 3
  • Other offer received: HKBU Bachelor of Communication (Public Relations and Advertising Major) Year 3
  • Other offer received: CityU Bachelor of Arts in Media and Communication Year 3

在AAMCCS最大的得着是找到自己的兴趣。跟随自己的热诚,慢慢就会摸索到想走的路。

Mao Shuhang, Echo
Mao Shuhang, Echo
  • 2016-2018 Associate of Arts in Media, Cultural and Creative Studies – Advertising and Creative Media
  • Offer received: PolyU - Bachelor of Arts in Advertising Design
  • Offer received: LU – Bachelor of Arts in Visual Studies

Studying in AAMCCS programme and ACM theme is a wonderful journey. This programme not only provides professional and diversified theoretical knowledge related to advertising, magazine and creative industries but also teaches you software skills such as Adobe Premiere and Photoshop. Therefore, ACM lays a good foundation as well as opens the door to my dream programme – PolyU design for me. 

Tam Kui Kwong, Desmond
Tam Kui Kwong, Desmond
  • 2016-2018 Associate of Arts in Media, Cultural and Creative Studies – Advertising and Creative Media
  • 2018: PolyU - Bachelor of Arts in Social Design Year 1 (2-year programme)
  • Other offer received: EdUHK - Bachelor of Arts in Creative Arts and Culture (Visual Art Major) Year 3

In facing various challenges these 2 years at HKU SPACE, I've learnt the value of hard work. Studying "Advertising and Creative Media" has been helpful to me in furthering my knowledge of visual art and design, understanding conceptual frameworks and theoretical approaches to comprehend our society more deeply. Rather than applying advanced techniques uncritically, I've learnt perspectives to guide me to make artworks that are unique and meaningful.

Yang Meng, Mathilda
Yang Meng, Mathilda
  • 2016-2018 Associate of Arts in Media, Cultural and Creative Studies – Advertising and Creative Media
  • Offer received: HKBU - Bachelor of Communication in Film (Film and Television Concentration) Year 3
  • Offer received: PolyU - Bachelor of Arts in Advertising Design

Film is a panacea that can alleviate the pain caused by the weirdness of humanity. My passion is the engine driving me to learn what I really fascinated about. The experience in HKU SPACE CC allows me to listen to myself, discover and confirm the desire to chase the things I want.

Lai Man Him Alex
Lai Man Him Alex
  • 2014-2016 Associate of Arts in Media, Cultural and Creative Studies - Advertising and Creative Media
  • Offer accepted: CityU Bachelor of Arts in Digital Television and Broadcasting Year 3

A positive attitude changes everything. Studying in Associate Degree is not a failure but another chance for me to prepare for receiving the higher education. Actions speak louder than words. Hard work is very important since the future is created by our own hands. What doesn't kill you makes you stronger.

Lai Wing Chiu, Martha
Lai Wing Chiu, Martha
  • 2014-2016 Associate of Arts in Media, Cultural and Creative Studies - Advertising and Creative Media
  • Offer accepted: CityU BA in Creative Media Year 3
  • Other Offer received: HKBU Bachelor of Arts (Honours) in Creative Writing, Television and New Media

Studying in HKU SPACE CC gives me a second chance to get into the university. The programme provides me with experiences in different media fields. There are also lecturers and like-minded friends who assisted me in achieving my dreams.

江翠珊
江翠珊
  • 2013-2015 文学副学士(媒体、文化及创意)
  • 2015 城市大学 - 数码电视与广播 三年级

You may learn basic skills of different software from this programme. They are useful for your further study or career. The lecturers are nice and helpful, so be brave to ask them questions. Don't worry: you are just walking a longer path to reach the goal!

Lung Tsz Yu, Travis
Lung Tsz Yu, Travis
  • 2019 CUHK Bachelor of Arts in Cultural Studies
  • Other offer received: HKBU Bachelor of Arts in Humanities Year 3

After the torturing battle of DSE, it is easy for we students to feel lost in the sea of opportunities and career paths. HKU SPACE and AAMCCS have introduced me to the fascinating world of cultural studies with introductory courses. It also sparked my interest in this field of study which really gave me a clear goal. With that, I was able to shake off my sense of disorientation in exchange for a clear, dedicated mind to pursue my dream.

冯文杰
冯文杰
  • 2010-2012 文学副学士(媒体、文化及创意)
  • 2012 城市大学 - 媒体及传播 三年级
  • 现职:Now 新闻台记者

成功的教育能启发学生的思考、冲击你既有观念。AAMCCS让我明白,创意是在不断问Why和Why not之间所衍生。它不是来自方程式,而是来自我们对世界的好奇心。

萧芷枫
萧芷枫
  • 2012-2014 文学副学士(媒体、文化及创意)
  • 2014 理工大学 - 双语跨学科中国研究

相信很多人都会感到疑惑,创作需要读的吗?无可否认,读这个专修主题是不需要背诵。我应该说,就算背诵,对学习这主题也没有任何帮助。可能有人会为了不想用脑而选择这个专修主题。可是,我觉得刚好相反。读这个专修主题你更需要用脑,需要思考,例如去思考如何将平凡变得不平凡。 在学院的第一年,我已选定了Advertising & Creative Media。我一向对创意媒体都非常感兴趣。在这年,我学会了如何think out of the box,最重要是这个专修主题给予我发挥创意的机会。所以,创作是需要读的,当中学到以及见识到的东西都令我们终身受用。

Lai Man Him Alex
Lai Man Him Alex
  • 2014-2016 Associate of Arts in Media, Cultural and Creative Studies - Advertising and Creative Media
  • Offer accepted: CityU Bachelor of Arts in Digital Television and Broadcasting Year 3

A positive attitude changes everything. Studying in Associate Degree is not a failure but another chance for me to prepare for receiving the higher education. Actions speak louder than words. Hard work is very important since the future is created by our own hands. What doesn't kill you makes you stronger.

何妍颖
何妍颖
  • 2013-2015 文学副学士(媒体、文化及创意)
  • 2015 理工大学 - 广告设计
  • 其他取录:城市大学 - 媒体及传播 三年级

“I'm not telling you it's going to be easy, I'm telling you it's going to be worth it.” Having been an Arts student at HKU SPACE Community College for two years, I was given a chance to experience a diverse range of disciplines that suit my interests. This College provides a welcoming study environment which allowed me to expand my understanding and grow professionally. I can think of no greater honour than to become part of the College’s illustrious history, where I can bring my desires to reality.

Chung Chun Yin Joey
Chung Chun Yin, Joey
  • 2012-2014 文学副学士(媒体、文化及创意)
  • 2014 中文大学 - 文化研究 三年级
  • 其他取录:香港大学 - 比较文学
  • 其他取录:浸会大学 - 人文学院
  • 其他取录:城市大学 - 媒体及传播

在副学士中接触到多元化的科目,有趣的课堂和实践的机会令我投入学习,助我发掘到真正的兴趣,继续发展。

Lai Wing Chiu, Martha
Lai Wing Chiu, Martha
  • 2014-2016 Associate of Arts in Media, Cultural and Creative Studies - Advertising and Creative Media
  • Offer accepted: CityU BA in Creative Media Year 3
  • Other Offer received: HKBU Bachelor of Arts (Honours) in Creative Writing, Television and New Media

Studying in HKU SPACE CC gives me a second chance to get into the university. The programme provides me with experiences in different media fields. There are also lecturers and like-minded friends who assisted me in achieving my dreams.

谭咏俊
谭咏俊
  • 2012-2014 文学副学士(媒体、文化及创意)
  • 2014 浸会大学 - 传理学社会科学 主修公关及广告 三年级

“Advertising and Creative Media” 想投身广告行业的我,二话不说就选了这个主修。广告离不开创意,曾不禁会想:「创意有得读架咩?」。经过这两年,我可以告诉大家,创意「无得读」。因为是靠自己多看;多想像;多试,而这个课程就给我不少机会。我见过不同界别的创作人;我想过无数的ideas;我试过「度桥」、作歌、画storyboard、印杂志......这两年令我真正明白甚么是Advertising and Creative Media。

Yiu Yuk Hei, Shine
Yiu Yuk Hei, Shine
  • Offers Received: HKU Bachelor of Arts in Hong Kong Studies Year 3
  • Other Offer Received: CUHK Bachelor of Arts in Cultural Studies Year 3

I have been equipped with skills to critically analyze media text, identity, gender, consumer culture and spatial politics. More importantly, I have learnt to acknowledge the fluidity of culture, the problems of everyday life and identification of the omnipresence of discrimination and inequality in society.

罗欣宜
罗欣宜
  • 2010-2012 文学副学士(媒体、文化及创意)
  • 2012 城市大学 - 媒体及传播 三年级
  • 现职:报馆编辑

从太空毕业后,仍然不时挂念在太空的日子,想起太空讲师们的教诲。在这裏,我找到了属于我的「媒体的定义」,我不敢说这裏有最好的教材,但我敢肯定的说,这儿有最具热诚、最用心的讲师,因为他们,至今我仍然不断想回太空「补多堂」。

Wong Cheuk Sze, Tristia
Wong Cheuk Sze, Tristia
  • 2019 CityU Bachelor of Arts in Media and Communication Year 3
  • Other offer received: HKBU Bachelor of Arts in Creative & Professional Writing
  • Other offer received: CityU Bachelor of Arts in Digital Television and Broadcasting

AAMCCS 带来良好的学习气氛、难忘的经验,身边有老师支持亦有同学们互相鼓励。除了学科的老师乐意为学生解答课业上的问题,还不吝啬的分享升学、选科的经验,感受到学校和谐的气氛。再者临近考试,大家也自组“温习团”、自发地在学校温习。另外,学校也延长了开放时间,有助师生备战。除此之外AAMCCS有别以往在DSE学制的知识,提供了更多样化的思考角度予我们反思社会、乃至生活的议题,不再受限於填鸭式教育。