课程 - HKU SPACE Community College
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社会科学 社会科学

文学副学士 (媒体、文化及创意)

广告及传意

Programme Code: AD 109 3416 6338 2305 5315 aamccs@hkuspace.hku.hk

Application Code 报名编号 : AD109

目标和特点

  • 核心范畴:广告、媒体研究、媒体写作
  • 结合广告和沟通传意这两大热门科目,让你学习广告、媒体创作和中文传意写作等专业和实用知识
  • 创意、策略与批判思考并重,学习广告和媒体创作等专业知识,尤其著重媒体产业的应用范畴,为你将来在广告或媒体等相关行业发展打好基础
  • 业界专才分享讲座,为你提供本地个案研究,学习宝贵的实战经验

2020年总升学率:84%
当中升读政府资助学位课程:57%

本学院每年均有毕业生/学生成功入读八大教资会资助学位课程。以下为近年本课程毕业生/学生的升学资料*:

香港大学
BA (Hons) Chinese
BA (Hons) Comparative Literature
BA (Hons) English
BA (Hons) Fine Arts
BA (Hons) Global Creative Industries
BA (Hons) Hong Kong Studies
BA (Hons) Music
BA (Hons) Philosophy
BA and BEd Language Education - English (Double Degree)
BA and BSSc Social Data Science
BJ (Hons)
BNurs
BSSc Sociology
            
香港中文大学
BA Anthropology
BA Chinese Lang & Lit
BA Contemporary China Studies
BA Cultural Management
BA Cultural Studies
BA English
BA Fine Arts
BA History
BA Music
BA Philosophy
BA Religious Studies
BSSc Gender Studies
BSSc Global Studies
BSSc Journalism & Communication
BSSc Psychology
BSSc Sociology
            
香港城市大学

BA Chinese & History
BA Creative Media
BA Culture & Heritage Management
BA Digital TV & Broadcasting
BA English for the Professions
BA English
BA Language Studies

BA Linguistics & Language Applications
BA Media & Communication
BA Translation & Interpretation
BAS New Media

BBA Management
BSc Creative Media
BSocSc Applied Sociology
BSocSc Asian & International Studies
BSocSc Criminology
BSocSc Environmental Policy
BSocSc Public Policy, Management & Politics

            
香港理工大学
BA (Hons) Advertising Design
BA (Hons) Bilingual Interdisciplinary Chi Studies
BA (Hons) Communication Design
BA (Hons) Eng Studies for the Professions
BA (Hons) Language & Culture
BA (Hons) Scheme in Fashion & Textiles Scheme in Design
BA (Hons) Social Design
BBA (Hons) Marketing
BComm (Hons) Public Relations & Advertising Major (Advertising and Branding)
Broad Discipline of Computing
BSc (Hons) Nursing
               
香港浸会大学
BA (Hons) Creative & Professional Writing
BA (Hons) Creative Writing for Film TV & New Media
BA (Hons) English Language & Literature
BA (Hons) Geography
BA (Hons) History
BA (Hons) Humanities
BA (Hons) Music
BA (Hons) Religious Studies
BA (Hons) Translation
BA (Hons) Visual Arts
BA (Hons) Eng Lang & Lit and BEd (Hons) Eng Lang Teaching (Double Degree)
BSocSc (Hons) China Studies - Economics
BSocSc (Hons) Communication - Film and Media Arts
BSocSc (Hons) Communication - Public Relations & Advertising
BSocSc (Hons) Integrated Communication Management
BSocSc (Hons) Geography
BSocSc (Hons) Social Policy
Bachelor of Social Work (Hons)
            
香港教育大学
BA (Hons) Creative Arts & Culture
BA (Hons) Creative Arts & Culture (Music)
BA (Hons) Creative Arts & Culture (Visual Arts)
BA (Hons) Early Childhood Education
BA (Hons) Human & Organizational Development
BA (Hons) Language Studies (Chinese Major)
BA (Hons) Liberal Studies
BA (Hons) Creative Arts & Culture & BEd (Hons) Visual Arts (co-terminal double degree)
BSocSc (Hons) Global & Hong Kong Studies
BSocSc (Hons) Greater China Studies
BSocSc (Hons) Psychology
BEd (Hons) (Secondary) English Language
BEd (Hons) Chinese Language
BEd (Hons) Music
              
岭南大学
BA (Hons)
BA (Hons) Cultural Studies
BA (Hons) Philosophy
BA (Hons) Visual Studies
 

香港大学专业进修学院 - 国际学院

毕业生亦可报读香港大学专业进修学院 - 国际学院提供的全日制衔接学位课程,包括:

伦敦艺术大学 (University of the Arts London)
 
爱丁堡龙比亚大学 (Edinburgh Napier University)
 
西英格兰大学 (University of the Wst of England, Bristol)
 
赫尔大学 (University of Hull)
 
曼彻斯特都会大学 (Manchester Metropolitan University)

就业前景

此实用课程让你可投身多类公共或私营行业,包括广告、市场营销、媒体和艺术行政、公共关系、创意产业、出版等。

001
电影<狂舞派>导演王修平跟同学在课堂交流

321

参观环保产品设计师张玮晋在湾仔的工作室

 

* 以上列表只提供部份升学例子以作参考。

通用技能
  • Advanced Chinese Language
  • Introduction to Academic English
  • English for Academic Purposes I & II
  • English for Arts and Humanities
  • Information Technology Fundamentals
  • Elementary Statistics

Experiential Learning

  • The Journey of Self-Discovery
专门知识

Year 1

  • Introduction to Media and Communications
  • Understanding Culture and Everyday Life

Year 2

Common Core Courses

 

  • Visual Culture
  • Researching Culture and Media

Advertising and Communications

  • Advertising: Principles and Practice
  • Media Publishing Industry and Production
  • Writing and Editing for Chinese Media

​Elevtives

  • Creativity and Creative Industries
  • Introduction to Film Studies
  • Media, Society and Consumer Culture
  • Fundamentals of Journalism

Creative Media and Industries

  • Creativity and Creative Industries
  • Cultural Space: Examining and Enabling People and Place
  • Introduction to Film Studies

​Electives

  • Advertising: Principles and Practice
  • Media Publishing Industry and Production
  • Questioning Cultural Identity
  • Fundamentals of Journalism

Media and Cultural Studies

  • Gender and Society
  • Media, Society and Consumer Culture
  • Questioning Cultural Identity

​Electives

  • Media Publishing Industry and Production
  • Cultural Spaces: Examining and Enabling People and Place
  • Introduction to Film Studies
  • Fundamentals of Journalism

音乐主修

 

  • Fundamentals of Tonal Music I and II
  • Introduction to Chinese Music
  • Introduction to Musics of the World
  • Music in Western History (Baroque through Late Romantic Period)
  • Creativity and Creative Industries

Electives

Choose TWO courses from the following

 

  • Cultural Spaces: Examining and Enabling People and Place
  • Understanding Culture and Everyday Life
  • Introduction to Film Studies
  • Introduction to Media and Communications
核心课程科目
  • Critical Analysis and Reasoning in Discipline-based Studies
  • One Core Curriculum Course from the Area of Culture, Media and Society 
  • One Core Curriculum Course from the Area of Scientific and Technological Literacy 
  • One Core Curriculum Course from the Area of Perspectives in Arts and Humanities 
专门知识选修科目并不适用於音乐主修课程。
学院依据学生的报读人数,时间表安排及可用资源而决定每学期所开办的学科。
Mak Foon Yuk, Lily
Mak Foon Yuk, Lily
  • 2020 香港浸会大学电影电视三年级
  • 其他取录∶香港城市大学创意媒体三年级
  • 其他取录∶香港演艺学院电影电视一年级

中学时我只看见一条路∶考好DSE上大学,受传统和狭窄的思想所影响,很少看见自己。AAMCCS令我明白,遇到个人、社会等问题时,要懂得退一步观察,摆脱固有观念,冷静地分析并解决问题。HKU SPACE CC内有不少良师助我提升能力,现在我成为大学生,并不是为了走完那条路,而是为了进一步提升能力,成为一个我渴望成为的自己。感谢HKU SPACE CC成为我人生旅途的
其中一站。

Lee Shing Hei, Venise
Lee Shing Hei, Venise
  • 2020 香港大学环球创意工业三年级
  • 其他取录∶香港城市大学媒体与传播三年级

During the 2 years in the AAMCCS programme, I have met countless creative and unconventional people, including students, tutors and lecturers. They have inspired and reignited my passion for learning about everyday culture, from examining its dominant ideologies to discussing the common usage of memes or emojis. I am ready to explore more surprising and fascinating things in everyday life. 

Chui Ka Hei, Jeff
Chui Ka Hei, Jeff
  • 2020 香港大学环球创意工业三年级
  • 其他取录∶香港城市大学亚洲及国际研究三年级

It was frustrating that I did not achieve my goals in HKDSE. Yet, HKU SPACE CC and the AAMCCS programme have introduced to me a brand-new world with unique perspectives. The lectures developed my critical thinking skills, which not only apply to the coursework, but also my life target. After two years of precious progress, I strongly believe that I am fully equipped, and I am ready to take the upcoming challenges in order to achieve my goal.

Chan Yik Tung Alison
Chan Yik Tung Alison
  • 2020 香港大学心理学三年级
  • 其他取录∶香港大学社会数据科学
  • 其他取录∶香港科技大学工商管理

Academically, this programme allowed me to gain professional knowledge in appreciating creative works done by different kinds of people. Yet, the most enjoyable part for me is having the opportunity to write stories, make short movies, songs, and animations. Working with groupmates on creating cultural spaces in class and doing presentations and performances are also incredible and memorable.

Wong Hoi Yi
Wong Hoi Yi
  • 2019 CUHK Bachelor of Arts in Cultural Studies Year 3
  • Other offer received: HKU Bachelor of Arts in Comparative Literature Year 3
  • Other offer received: HKBU Bachelor of Arts in Humanities Year 3
  • Other offer received: CityU Bachelor of Arts in Media and Communication Year 3

In Media and Cultural Studies, I have learnt concepts and cultural theories which have inspired me to think and question more about the cultural phenomenon and ideologies in our everyday life from a fresh perspective. I believe this programme would definitely enhance our critical thinking and make us see today’s modern society from a completely different angle!

Chung Ching Hei
Chung Ching Hei
  • 2019 CUHK Bachelor of Arts in Cultural Studies Year 3
  • Other offer received: HKU Bachelor of Arts in Global Creative Industries Year 3
  • Other offer received: HKBU Bachelor of Communication (Public Relations and Advertising Major) Year 3
  • Other offer received: CityU Bachelor of Arts in Media and Communication Year 3

在AAMCCS最大的得着是找到自己的兴趣。跟随自己的热诚,慢慢就会摸索到想走的路。

Mao Shuhang, Echo
Mao Shuhang, Echo
  • 2016-2018 Associate of Arts in Media, Cultural and Creative Studies – Advertising and Creative Media
  • Offer received: PolyU - Bachelor of Arts in Advertising Design
  • Offer received: LU – Bachelor of Arts in Visual Studies

Studying in AAMCCS programme and ACM theme is a wonderful journey. This programme not only provides professional and diversified theoretical knowledge related to advertising, magazine and creative industries but also teaches you software skills such as Adobe Premiere and Photoshop. Therefore, ACM lays a good foundation as well as opens the door to my dream programme – PolyU design for me. 

Tam Kui Kwong, Desmond
Tam Kui Kwong, Desmond
  • 2016-2018 Associate of Arts in Media, Cultural and Creative Studies – Advertising and Creative Media
  • 2018: PolyU - Bachelor of Arts in Social Design Year 1 (2-year programme)
  • Other offer received: EdUHK - Bachelor of Arts in Creative Arts and Culture (Visual Art Major) Year 3

In facing various challenges these 2 years at HKU SPACE, I've learnt the value of hard work. Studying "Advertising and Creative Media" has been helpful to me in furthering my knowledge of visual art and design, understanding conceptual frameworks and theoretical approaches to comprehend our society more deeply. Rather than applying advanced techniques uncritically, I've learnt perspectives to guide me to make artworks that are unique and meaningful.

Yang Meng, Mathilda
Yang Meng, Mathilda
  • 2016-2018 Associate of Arts in Media, Cultural and Creative Studies – Advertising and Creative Media
  • Offer received: HKBU - Bachelor of Communication in Film (Film and Television Concentration) Year 3
  • Offer received: PolyU - Bachelor of Arts in Advertising Design

Film is a panacea that can alleviate the pain caused by the weirdness of humanity. My passion is the engine driving me to learn what I really fascinated about. The experience in HKU SPACE CC allows me to listen to myself, discover and confirm the desire to chase the things I want.

Lai Man Him Alex
Lai Man Him Alex
  • 2014-2016 Associate of Arts in Media, Cultural and Creative Studies - Advertising and Creative Media
  • Offer accepted: CityU Bachelor of Arts in Digital Television and Broadcasting Year 3

A positive attitude changes everything. Studying in Associate Degree is not a failure but another chance for me to prepare for receiving the higher education. Actions speak louder than words. Hard work is very important since the future is created by our own hands. What doesn't kill you makes you stronger.

Lai Wing Chiu, Martha
Lai Wing Chiu, Martha
  • 2014-2016 Associate of Arts in Media, Cultural and Creative Studies - Advertising and Creative Media
  • Offer accepted: CityU BA in Creative Media Year 3
  • Other Offer received: HKBU Bachelor of Arts (Honours) in Creative Writing, Television and New Media

Studying in HKU SPACE CC gives me a second chance to get into the university. The programme provides me with experiences in different media fields. There are also lecturers and like-minded friends who assisted me in achieving my dreams.

江翠珊
江翠珊
  • 2013-2015 文学副学士(媒体、文化及创意)
  • 2015 城市大学 - 数码电视与广播 三年级

You may learn basic skills of different software from this programme. They are useful for your further study or career. The lecturers are nice and helpful, so be brave to ask them questions. Don't worry: you are just walking a longer path to reach the goal!

Lung Tsz Yu, Travis
Lung Tsz Yu, Travis
  • 2019 CUHK Bachelor of Arts in Cultural Studies
  • Other offer received: HKBU Bachelor of Arts in Humanities Year 3

After the torturing battle of DSE, it is easy for we students to feel lost in the sea of opportunities and career paths. HKU SPACE and AAMCCS have introduced me to the fascinating world of cultural studies with introductory courses. It also sparked my interest in this field of study which really gave me a clear goal. With that, I was able to shake off my sense of disorientation in exchange for a clear, dedicated mind to pursue my dream.

冯文杰
冯文杰
  • 2010-2012 文学副学士(媒体、文化及创意)
  • 2012 城市大学 - 媒体及传播 三年级
  • 现职:Now 新闻台记者

成功的教育能启发学生的思考、冲击你既有观念。AAMCCS让我明白,创意是在不断问Why和Why not之间所衍生。它不是来自方程式,而是来自我们对世界的好奇心。

萧芷枫
萧芷枫
  • 2012-2014 文学副学士(媒体、文化及创意)
  • 2014 理工大学 - 双语跨学科中国研究

相信很多人都会感到疑惑,创作需要读的吗?无可否认,读这个专修主题是不需要背诵。我应该说,就算背诵,对学习这主题也没有任何帮助。可能有人会为了不想用脑而选择这个专修主题。可是,我觉得刚好相反。读这个专修主题你更需要用脑,需要思考,例如去思考如何将平凡变得不平凡。 在学院的第一年,我已选定了Advertising & Creative Media。我一向对创意媒体都非常感兴趣。在这年,我学会了如何think out of the box,最重要是这个专修主题给予我发挥创意的机会。所以,创作是需要读的,当中学到以及见识到的东西都令我们终身受用。

Lai Man Him Alex
Lai Man Him Alex
  • 2014-2016 Associate of Arts in Media, Cultural and Creative Studies - Advertising and Creative Media
  • Offer accepted: CityU Bachelor of Arts in Digital Television and Broadcasting Year 3

A positive attitude changes everything. Studying in Associate Degree is not a failure but another chance for me to prepare for receiving the higher education. Actions speak louder than words. Hard work is very important since the future is created by our own hands. What doesn't kill you makes you stronger.

何妍颖
何妍颖
  • 2013-2015 文学副学士(媒体、文化及创意)
  • 2015 理工大学 - 广告设计
  • 其他取录:城市大学 - 媒体及传播 三年级

“I'm not telling you it's going to be easy, I'm telling you it's going to be worth it.” Having been an Arts student at HKU SPACE Community College for two years, I was given a chance to experience a diverse range of disciplines that suit my interests. This College provides a welcoming study environment which allowed me to expand my understanding and grow professionally. I can think of no greater honour than to become part of the College’s illustrious history, where I can bring my desires to reality.

Chung Chun Yin Joey
Chung Chun Yin, Joey
  • 2012-2014 文学副学士(媒体、文化及创意)
  • 2014 中文大学 - 文化研究 三年级
  • 其他取录:香港大学 - 比较文学
  • 其他取录:浸会大学 - 人文学院
  • 其他取录:城市大学 - 媒体及传播

在副学士中接触到多元化的科目,有趣的课堂和实践的机会令我投入学习,助我发掘到真正的兴趣,继续发展。

Lai Wing Chiu, Martha
Lai Wing Chiu, Martha
  • 2014-2016 Associate of Arts in Media, Cultural and Creative Studies - Advertising and Creative Media
  • Offer accepted: CityU BA in Creative Media Year 3
  • Other Offer received: HKBU Bachelor of Arts (Honours) in Creative Writing, Television and New Media

Studying in HKU SPACE CC gives me a second chance to get into the university. The programme provides me with experiences in different media fields. There are also lecturers and like-minded friends who assisted me in achieving my dreams.

谭咏俊
谭咏俊
  • 2012-2014 文学副学士(媒体、文化及创意)
  • 2014 浸会大学 - 传理学社会科学 主修公关及广告 三年级

“Advertising and Creative Media” 想投身广告行业的我,二话不说就选了这个主修。广告离不开创意,曾不禁会想:「创意有得读架咩?」。经过这两年,我可以告诉大家,创意「无得读」。因为是靠自己多看;多想像;多试,而这个课程就给我不少机会。我见过不同界别的创作人;我想过无数的ideas;我试过「度桥」、作歌、画storyboard、印杂志......这两年令我真正明白甚么是Advertising and Creative Media。

Yiu Yuk Hei, Shine
Yiu Yuk Hei, Shine
  • Offers Received: HKU Bachelor of Arts in Hong Kong Studies Year 3
  • Other Offer Received: CUHK Bachelor of Arts in Cultural Studies Year 3

I have been equipped with skills to critically analyze media text, identity, gender, consumer culture and spatial politics. More importantly, I have learnt to acknowledge the fluidity of culture, the problems of everyday life and identification of the omnipresence of discrimination and inequality in society.

罗欣宜
罗欣宜
  • 2010-2012 文学副学士(媒体、文化及创意)
  • 2012 城市大学 - 媒体及传播 三年级
  • 现职:报馆编辑

从太空毕业后,仍然不时挂念在太空的日子,想起太空讲师们的教诲。在这裏,我找到了属于我的「媒体的定义」,我不敢说这裏有最好的教材,但我敢肯定的说,这儿有最具热诚、最用心的讲师,因为他们,至今我仍然不断想回太空「补多堂」。

Wong Cheuk Sze, Tristia
Wong Cheuk Sze, Tristia
  • 2019 CityU Bachelor of Arts in Media and Communication Year 3
  • Other offer received: HKBU Bachelor of Arts in Creative & Professional Writing
  • Other offer received: CityU Bachelor of Arts in Digital Television and Broadcasting

AAMCCS 带来良好的学习气氛、难忘的经验,身边有老师支持亦有同学们互相鼓励。除了学科的老师乐意为学生解答课业上的问题,还不吝啬的分享升学、选科的经验,感受到学校和谐的气氛。再者临近考试,大家也自组“温习团”、自发地在学校温习。另外,学校也延长了开放时间,有助师生备战。除此之外AAMCCS有别以往在DSE学制的知识,提供了更多样化的思考角度予我们反思社会、乃至生活的议题,不再受限於填鸭式教育。