课程 - 香港大学附属学院
社会科学 社会科学

文学副学士 (应用传理)

课程编号: AD 128 3416 6338 2305 5315 aaac@hkuspace.hku.hk
 ^公关及企业传讯高级文凭课程已经过修订，并将於 2026/27 学年改名为文学副学士（应用传理），新课程尚待正式审批。
 
 

Application Code 报名编号 : AD128

课程目标及特点

文学副学士 (应用传理) 课程（AAAC）培养学生在媒体与传播范畴以至跨学科的批判能力。 课程综合传播理论与科技层面，建立扎实的媒体与传播研究基础，同时培养学生在社交、学术及实况中的中英双语传意能力。

毕业生具备稳固的学术基础及应用传意技能，足以应付日后在媒体与传播及相关学科的进阶学习，并为衔接相关学士学位课程及将来投身媒体与传播行业作好准备。

课程的预期学习成果

完成课程后，学生应该能够:

ILO1. 在社交及学术环境中，以适切的方式运用中、英语(口语及书面)传达理念。
ILO2. 运用信息科技和量化数值技能去处理信息，并解决日常生活问题。
ILO3. 分析及整合核心课程各范畴的基础概念，并描述其与人类经验之关系。 
ILO4. 应用跨学科的概念于传播、媒介及商业的脉络，掌握理论与现实融会贯通的能力。
ILO5. 综合传播理论与实践，以响应企业与社会所面对的挑战，并为日后升读媒体与传播相关学科做好准备。
 
 

评核方法

大多数科目的评估将结合持续性评估（作业、期中测验等）和总结性评估（例如期末考）。部分科目可能完全采用持续性评估，不设期末考。

 

学衔

学员修毕课程，并通过评核取得合格成绩，可按香港大学体制，经香港大学专业进修学院获准颁授「文学副学士 (应用传理) ​」。


升学前景

2025年总升学率：50%
 

本学院每年均有毕业生/学生成功入读八大教资会资助学位课程。以下为近年本课程^毕业生/学生的升学资料*:

         
香港大学
BA
BNurs
    
香港中文大学 
BA Cultural Management
BSocSc Journalism & Communication(Advertising and Public Relations)
Integrated BBA
           
香港科技大学
BBA
    
香港城市大学
BA Digital Television & Broadcasting
BA Media & Communication
BA Translation & Interpretation
BBA
BBA Information Management
BBA Marketing
BSocSc (Hons) Public Policy & Politics
  
香港理工大学
BA (Hons) in Social Policy and Social Entrepreneurship
BA (Hons) Fashion and Textiles
BA (Hons) Language and Speech Sciences
BBA (Hons) Marketing
BSc (Hons) Enterprise Engineering with Management
    
香港浸会大学

BComm (Hons) Public Relations & Advertising Major - Organizational Communication
BComm (Hons) Public Relations & Advertising Major - Public Relations
BComm (Hons) Public Relations & Advertising Major - Advertising and Branding

香港教育大学
BEd (Hons) Business, Accounting & Financial Studies
BSocSc (Hons) Policy Science & Management
 

香港大学专业进修学院 - 国际学院

毕业生^亦可报读香港大学专业进修学院 - 国际学院提供的全日制衔接学位课程，包括：

伦敦艺术大学 (University of the Arts London)
 
爱丁堡龙比亚大学 (Edinburgh Napier University)
 
赫尔大学 (University of Hull)
 
 

就业前景

本课程的出路多元，毕业生可选择投身商业机构、公共机构及非牟利团体中与公共关系、企业传讯、市场策划及传播相关的工作范畴。 潜在职位包括公共关系或市场推广助理、媒体策划及数码内容创作人员、巿场推广主任，以及从事活动策划与管理、广告、数码媒体及传讯公司的初阶职位。

 

* 以上列表只提供部份升学例子以作参考。

GENERIC SKILLS
  • Introduction to Academic English
  • Advanced Chinese Language
  • Elementary Statistics
  • AI and Digital Literacy
  • English for Academic Purposes I
  • English for Academic Purposes II
  • English for Business

Experiential Learning Course:

  • Client-based Project
SPECIALISM

Year 1

  • Principles of Public Relations and Corporate Communications
  • Introduction to Media and Communications
  • Media Publishing and Production

 

Year 2​

  • Fundamentals of Journalism
  • Advertising: Principles and Practice
  • Digital PR
  • Crisis Communication and Reputation Management
  • Introduction to Marketing

 
Core Curriculum Courses

Year 1

  • Critical Analysis and Reasoning in Discipline-based Studies
  • Core Curriculum: Culture, Media and Society:

Select ONE course from the following ONLY

CCCU4038          Global and Local Cultures: Perspectives and Lenses to Examine Communities and Self     

CCCU4039          Intercultural Communication    

CCCU4040          Exploring Hong Kong through Film and Popular Music      

CCSS4005          Social Problems in Contemporary Societies    

CCSS4043          Global Issues and Everyday Life

        

Year 2

  • Core Curriculum: Scientific and Technological Literacy

Select ONE course from the following ONLY

CCAH4021   Thinking about Artificial Intelligence      

CCSS4044    Health, Technology and Society        

CCST4009    Environmental Challenges and Sustainability        

CCST4122    Global Technology     

CCST4123    Healthy Living

 

  • Core Curriculum: Perspectives in Arts and Humanities

Select ONE course from the following ONLY

CCAH4012    Arts and Life - a Journey of Appreciation and Creation       

CCAH4014    Histories, Societies and Identities: Connecting the Past to the Present     

CCCU4041    Representation of People in Popular Art Forms      

CCAH4015    Renewal and Regeneration: China Facing the World          

CCAH4016    In Dialogue with Humanity      

    

*Courses offered in each semester are subject to student enrolment and resources available.

Cheung Cheuk Nam Adam
Cheung Cheuk Nam, Adam
  • Offer received: Bachelor of Arts (Honours) in Social Policy and Social Entrepreneurship, Hong Kong Polytechnic University

In today’s competitive world, everyone is fighting for opportunities. Over the past two years at PRCC (retitled as AAAC), I have realized that the ability to communicate and articulate ideas clearly is what truly sets a person apart.

Before joining PRCC (retitled as AAAC), I often struggled to express my thoughts in a structured and convincing way. However, through assignments, presentations, and discussions, I gradually learned how to formulate arguments, respond to challenges, and articulate with confidence.

PRCC (retitled as AAAC ) has helped me develop a proper way of thinking, speaking, and writing. These skills not only improved my academic performance but also prepared me to communicate, influence, and share my ideas with the world. This transformation is something I truly value, and it is an experience I will carry with me in the future.

Leung Hiu Ching Brenda
Leung Hiu Ching, Brenda
  • Offer received: Bachelor of Communication (Hons) in Public Relations and Advertising, Hong Kong Baptist University

修讀此課程令我更深入了解公關行業，掌握實用技巧，如撰寫新聞稿、制定推廣計劃、籌辦活動、分析公司形勢及危機管理。老師樂於分享行業經驗，Project亦非常有趣，讓我們能發揮創意，透過剪片、撰文及設計，將idea具體呈現。與同學共同努力後，獲老師肯定和理想成績，會特別有成功感。