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工程及科技 工程及科技

新媒体与传播高级文凭

Programme Code: HD 122 2587 3219 2571 8480 hdnmc@hkuspace.hku.hk

Application Code 报名编号 : HD122

课程目标及特点

本课程协助学生掌握新媒体传播的基本概念,同时具备相关新媒体制作的知识和技术,包括数码摄影、声音和视频,并教导学生使用业内广泛应用的软件作后期制作,以培养一班具有传播知识、同时又懂得媒体规划和新媒体技术的专才,以应付市场对於媒体制作服务需求的增长。

短片制作及暑期实习

本课程设有自愿性质的短片制作及暑期实习计划,不计学分。利用真实拍摄习作项目,增强媒体制作技巧及应用学科知识,并透过不同工作类型的实习计划,让学生累积宝贵工作经验。

升学前景

本学院每年均有毕业生/学生成功入读八大教资会资助学位课程。以下为近年本课程毕业生/学生的升学资料*:

香港浸会大学
BA (Hons) Creative Writing for Film, Television & New Media
BComm (Hons) Film Major (Animation & Media Arts)
BComm (Hons) Public Relations & Advertising Major (Advertising and Branding)
BSocSc (Hons) Communication - Film & Media Arts
                      
香港城市大学
BA
BA Creative Media
BA Digital Television and Broadcasting
BAS New Media
BA Media and Communication
BSc 
                                  
香港理工大学
BA (Hons) Digital Media
BSocSc (Hons) Communication - Film & Media Arts
BSc (Hons) Internet & Multimedia Technologies
 
岭南大学
BA (Hons) Visual Studies

香港大学专业进修学院 - 国际学院

毕业生可报读香港大学专业进修学院 - 国际学院提供的全日制衔接学位课程,包括:
 
赫尔大学 (University of Hull)
 
曼彻斯特都会大学 (Manchester Metropolitan University)
 
伦敦艺术大学 (University of the Arts London)

爱丁堡龙比亚大学 (Edinburgh Napier University)

西英格兰大学 (University of the West of England, Bristol)

就业前景

完成课程后毕业生可投身各大企业及市场推广媒体相关部门或本地不同媒体制作单位,以下是一些有关媒体制作的职位:

  • 客户服务主任/经理(新媒体)
  • 数字媒体经理
  • 内容营销主任/经理
  • 媒体制作/编辑
  • 跨媒体设计师
  • 社交媒体主任/经理
  • 营销及公共关系经理

 

* 以上列表只提供部份升学例子以作参考。

通用技能
  • Information Technology Fundamentals
  • Elementary Statistics
  • Introduction to Academic English
  • English for Academic Purposes I & II
  • English for Business
  • Practical Chinese

EXPERIENTIAL LEARNING COURSE

  • Media and Communication Project
    or
    Media and Communication Placement
专门知识

Year 1

  • Visual Storytelling
  • Digital Media for E-marketing and Mobile Marketing
  • Media Communication and Ethical Requirements
  • Motion Graphics for Presentation
  • Web Page Authoring
  • Digital Photography Production
  • Digital Sound Production


Year 2

  • Media Technology Workshop
  • Principles for New Media Copywriting
  • Digital Video Production
  • Advanced Motion Graphics
  • Search Engine Optimisation and Web Analytics

 学院依据学生的报读人数,时间表安排及可用资源而决定每学期所开办的学科。

3位新媒体与传播高级文凭的同学凭着创意,赢得FX Creations广告创作比赛亚军,恭喜Charles, Harry及Calvin (当日Calvin有事未能出席颁奖典礼)!

1

想重温得奖创意广吿短片,请按以下连结观赏!

学生活动

参观有线电视
日期: 2016年4月11日

1


参观Canon Pro Solution Hub
日期: 2015年5月22日

2


参观Samsung D'Ling Experience New Media Digital World
日期: 2016年5月25日

3


参观KOFIC南杨州综合摄影所 (韩国)
日期: 2016年5月26日

4


参观上海电影博物馆
日期: 2016年6月7日

5


参观上海文化广播影视集团有限公司
日期: 2016年6月7日

6


参观YTN (韩国)
日期: 2016年5月25日

7


Screen Capture of Student Assignment in Motion Graphics

8


Screen Capture of Student Assignment in Storytelling

9


1st runner up of the FX Creations Advertisement Competition

10

Lee Kwan Fai, Issac
Lee Kwan Fai, Issac
  • 2017-19 Higher Diploma in New Media and Communication
  • 2020-21 Student of Hong Kong Baptist University, Bachelor of Communication (Hons) in Film (Year 3)

Through studying in this program, I have gained a lot of knowledge and practical skills. The programme covers a wide range of courses, such as Visual Storytelling and Digital Photography Production. Before taking the course, I was amazed that photographers could take excellent photos. After taking the photography lectures, we learned something about composition, exposure triangle and so on. I could apply those theories when I took photos. Moreover, the assignments were not just written assignments. We did have other assignment liked motion graphics. We could develop our creativity by using the “After Effect”. It was so fulfilling when you were able to create your own masterpiece. Moreover, we had study trip to broaden our horizons. I did enjoy this programme a lot.

Leung Mei Ching Ada
Leung Mei Ching Ada
  • 2018-20 Higher Diploma in New Media and Communication
  • 2020-21 Student of BA (Hons) in Creative and Professional Writing (Year 3)

在这发展迅速、追求智能的新媒体时代,NMC让我们接触媒体界的各方面,令我们具备多元化的技能,应付这个世代的趋势。

这个课程教我运用相片、影片、文字等诠释世界,透过不同的角度看到不一样的世界,并与人分享。在这窗口中,我选择了继续钻研文字相关的知识。缘由是storytelling课上,深深感受到编织梦想的乐趣。有幸从「太空」降落到「地球」,我希望未来能抵达理想的目的地。

除了选择继续修读大学课程,亦有同学对戏剧舞台、动画制作的工作感兴趣,打算向相关的岗位发展。这个课程除了让我们获得多元的技能,亦有助我们发展兴趣,寻觅未来的展向。愿大家在这个课程中得偿所愿,迈步前行。

Chak Ho Wai
Chak Ho Wai
  • 2017-19 Higher Diploma in New Media and Communication
  • 2019-20 Undergraduate in City University of Hong Kong, BSc in Creative Media (Year 2)

Before knowing about new media, I felt frustrated in study as I would never achieve a satisfying result no matter how much effort I made. Coincidently, I met New Media and Communication. I found it to be interesting for me and gave me fuller motivation to get deeper into it. This course emphasizes practical techniques rather than theories. In these two years, I have become familiar with market analysis, photography, video shooting, softwares such as Premiere, After Effect, Illustrator etc. The most impressive experience was the studying trip in Japan. Visiting Japanese TV studio and media school broaden my knowledge. Overall, New Media and Communication provides comprehensive new media knowledge which gives me a clear future direction and career path.

Lui Lok Marco
Lui Lok Marco
  • 2017-19 Higher Diploma in New Media and Communication
  • 2019-20 Undergraduate in City University of Hong Kong, BSc in Creative Media (Year 2)

在中学时期,我对新媒体相关东西已经有非常浓厚的兴趣,但对升学出路却没有概念。在公开试后我选择了入读HKU SPACE Community College的「新媒体与传播」高级文凭课程,这个课程令我了解到现今媒体行业的运作,使我对将来发展方向有了大概目标,并提供了一个平台让我的兴趣及创意得到拓展。

这个课程所教授的知识并没有偏重於一个范畴,课程教授了在新媒体行业中不同范畴的入门技术和知识,由数位行销行业的市场定位和项目规划,到影片拍摄及后期制作的影片剪接、图像设计、声音设计等等,此课程都提供了机会给学生尝试,使学生在课程中可以不断探索将来就业或升学方向。

此外这个课程启发了我踏入制作动态图形(motion graphics)的领域,我在课堂以及功课上找到了制作动态图形作品的乐趣,课程激发了我在课堂以外也自发钻研技巧,希望得到进步。

总括而言,「新媒体与传播」高级文凭课程为学生提供了丰富的资源和学习机会,能使他们在寻找发展方向的途中也能享受到学习的乐趣!

Woo Ka Tsun Anson
Woo Ka Tsun Anson
  • Higher Diploma in New Media and Communication (Year 2)

Two years studying at new media and communication was very fulfilling. Students are acquired with technical skills in media production, such as photo shooting and video making. Assignments are not limited in paper work , some also requires students to get out side , take photos or record videos. When the assignments are done, both the products and the grades are satisfying if you gave your best.

Chan Lok Keung Tony
Chan Lok Keung Tony
  • 2016-18 Student of Higher Diploma in New Media and Communication
  • 2018-19 Student of City University of Hong Kong, BA Digital Television and Broadcasting (Year 2)

虽然在公开试的成绩未能符合入读心仪大学学科的要求,但是在HKU SPACE的两年时间中,庆幸有老师以及同学的互相帮助,令我有不俗的成绩可以继续修读关於媒体的科目。我在这两年间学会使用多种的软件例如Photoshop、After Effect、Premiere和Illustrator等等,这些软件帮助我十分多,特别在后期制作的时候。其次,校方亦有提供十分多资源给我们,例如上一年我参加了韩国游学团,过程中见识到韩国的大型电视台以及电视剧的拍摄场景,都令我感到耳目一新。这些活动除了加深我对媒体的兴趣之如,亦都可以累积这宝贵的经验在日后面试的时候加以发挥,提升入读大学的机会。

Ho Zannie Hiu Tung
Ho Zannie Hiu Tung
  • 2016-18 Student of Higher Diploma in New Media and Communication
  • 2018-19 Student of City University of Hong Kong, BA Digital Television and Broadcasting (Year 2)

I have learnt so much from the HDNMC programme in the past 2 years. From video editing to digital marketing, this programme provided me with many useful skills. I also learnt how to communicate with others well since we had to work in groups all the time. I have broadened my horizon after studying in this programme. I realized there are much more of media than we see on the surface. It was new and interesting to learn how to write for new media and create a media plan. We get to be creative while learning about the theories of media. Moreover, we went on a Korean Study Tour, from which we got to experience filming and sound production. Overall, this programme was fun. I had a fruitful learning experience. These experiences have prepared me to further my studies and future career.

Wong Cheuk Yin, David
Wong Cheuk Yin, David
  • 2015-17 Student of Higher Diploma in New Media and Communication
  • 2017-18 Student of City University of Hong Kong, Bachelor of Arts and Science in New Media (Year 2)

本来是误打误撞入读HKU SPACE CC新媒体与传播高级文凭课程,然而在两年的修读过程中,渐渐令我对原本一窍不通的媒体学产生了浓厚的兴趣。

在这个新媒体极巨影响力的时代,这课程提供不同范畴的新媒体知识,让学生得到接触、学习并一尝担当传媒不同工作岗位(如影片后期制作、影片拍摄、市场定位、导演编剧等等)的滋味,助学生找到自己的兴趣所在,从而加以钻研,提升竞争力,使他们更容易规划前程。

此外,课程亦会为学生举办与媒体有关的活动(如缩时摄影工作坊)以及为学生安排实习机会,让学生有机会於实习和活动中更了解业界的运作,累积经验并实践所学。

总括而言,HKU SPACE CC的新媒体与传播课程,绝对是一个令我感到新鲜、有趣而且实用的课程。

Chan Uen Yin, Banana
Chan Uen Yin, Banana
  • 2015-17 Student of Higher Diploma in New Media and Communication
  • 2017-18 Student of City University of Hong Kong, BA in Digital Television and Broadcasting (Year 2)

In these two years studying the New Media and Communication programme, I found my passion and path. Through acquiring theoretical knowledge and practical skills in different aspects such as marketing, media communication planning and video production, we had the chances to explore our talents and interests. I really enjoyed studying in this programme. The projects we did were challenging but fun, which we could make use of our creativity and things we learned. Also, we were provided with many unique opportunities, for example visiting i-Cable, Korea study tour and shooting for aircraft engineering company. All these wonderful experiences are extremely useful to my future study and career.

Tang Shing Fung, Nick
Tang Shing Fung, Nick
  • 2014-15 Higher Diploma in New Media and Communication
  • 2016 Undergraduate in City University of Hong Kong, BSc in Creative Media

我对媒体的兴趣是在考完公开试之后才产生的,需知道我们平日从各种媒体上接触到的资讯都需要经过细心包装,而经过细意编排剪接的短片更是引人入胜,新媒体这一科正好带我进入这个大千世界。这课程不但让我掌握到实用的媒体技能,更重要的是拓阔了我的视野。每当见到别出心裁的作品,都会有一股动力去驱使自己进步,创造属于自己的作品。除了课堂习作,自发创作亦绝对是有趣而值得珍视的过程,这类作品对日后升学就业皆十分有利!

Li Hang Yee, Rachael
Li Hang Yee, Rachael
  • 2015年新媒体与传播高级文凭毕业生
  • 升读香港城市大学 Bachelor of Arts in Digital Television and Broadcasting

记得当年放榜后,看到自己没有任何U Offer,当下脑袋一片空白,完全不知该怎样做。最后,只得找同学求救,在他们的陪伴下报读了HKU SPACE。 以前总听说专上学院的导师并不用心教,总听说有很多free rider的存在,总听说只有极少「太空人」能顺利降落大学。但这两年内的经历,令我觉得我要重新定义HKUSPACE这地方。 我遇到不少有心的导师,总是帮助我。我的组员都很好,该做的事情都会办妥。我在今年毕业终於能升上大学了。 很多时候,我们总被别人的舆论意见所影响,导致前途茫茫的感觉出现。从今以后,不要再只「听人讲」「啲人话」,要学会自己感受,其实只要努力认真做好每件事,任何东西都阻止不了你进入大学,梦想总会成真。

Au Natalie
Natalie Au
  • 2015年新媒体与传播高级文凭毕业生
  • 升读香港城市大学Bachelor of Arts in Digital Television and Broadcasting
  • Other Offer received: 香港城市大学Bachelor of Arts in Creative Media
  • Other Offer received: 香港浸会大学Bachelor of Social Sciences (Hons) in Communication – Media Arts

在香港大学附属学院修读新媒体与传播的两年间,认识了有关於新媒体不同方面和范畴的知识,原来比想像中多和广泛,例如市场或媒体概论,影片剪辑与拍摄,网页设计等。 新媒体其中一个魅力就是於日常生活的运用,从被动的一方变成主动在新媒体制作内容的一方。在学习的同时,能够同时间在现实中简单的实践出来。 课堂所学习到的知识令我可以在新媒体行业的工作上得到平衡及容易适应。此外,融合课内外的知识及经验,令我更加清楚知道自己未来的职业导向及大学选择。

Wai Ching Yi
Wai Ching Yi
  • 2015 Graduate of Higher Diploma in New Media and Communication
  • 2016 Undergraduate in City University of Hong Kong, BA in Media and Communication

「机会是留给有准备的人」- 我觉得这是一句终生受用的说话。 回想起过去两年的读书日子,经歷不少的presentation和project,除了让我有知识上的增长,更加深了我对自己兴趣的认识和了解。 刚入读此课程时,本以为自己只钟情于拍摄,但随着遇上不同范畴的课程,这两年像提供了一个机会令我更了解自己究竟想追求的是甚么。两年过后,很感恩我能够在大学入读自己喜爱的科目,继续追寻自己的理想。 “All roads lead to Rome. ” 或许大家在放榜时未能顺利升读大学,但机遇处处,我深信只要凭着坚毅的努力,一定可以成功达到自己的目标。 又或许有人会因未能升读大学而小看自己的能力,但一张证书、一个身份,实在难以去断定自己的能力,所以千万不要轻易放弃! Don’t watch the clock, do what it does. Keep going! 加油!

Fok Chun Kit, Kevin
Fok Chun Kit, Kevin
  • 2015 Graduate of Higher Diploma in New Media and Communication
  • 2016 Undergraduate in City University of Hong Kong, Bachelor of Arts and Science in New Media

这个高级文凭课程令我确立了未来工作的大方向。在两年学习期间,课程不单只令我接触了影片制作、网页编写等的基础,更提供了不少市场学方面的知识,令我在未来工作方向有多个选择。除了课程上学习到的知识,更有很多拍摄、实习、参观等机会,让我吸收不少实战经验,走出课室,了解实际工作环境。

Tang Chiu Tang, Kermit
Tang Chiu Tang, Kermit
  • 2015年新媒體與傳播高級文憑畢業生
  • 升读香港城市大学Bachelor of Arts and Science in New Media

在过去两年,新媒体与传播这个课程不但让我学习到丰富的媒体知识和传媒理论,它还让我获得不同的专业技巧,例如影片制作,动态图像设计和网页设计等等。 更重要的是,透过这个课程网我可以参加不同的活动和比赛。我曾经就参加了流动电影节,纪录片制作和不同的参观活动。这些宝贵的经验让我大开眼界,对我未来的工作也有一定的帮助。 而课程专有的设备借用服务是我最喜欢的地方,因为我可以在这里借用到很多专业的影片制作设备。例如有单镜反光相机,灯光设备和稳定脚架。在课余时间里都可以自己尝试制作影片。 总括而言,新媒体与传播是一个能学习到专业知识,同时也能获得实用的技巧的课程。

Chin Ming Fung, Queenie
Chin Ming Fung, Queenie
  • Higher Diploma in New Media and Communication (2014-15)
  • Offer received: BA (Hons) in Journalism and Mass Communication, Hong Kong Shue Yan University

对我而言新媒体与传播这课程,无疑是一个崭新的领域。之前没想到媒体是一门艺术—在storytelling上教会我们影像拍摄的理解和技巧;也不晓得媒体内容涉猎丰富,层面很广—marketing让我们知识层面不单停留在媒体的知识上。院校也积极为我们寻找合适活动和比赛,让我们亲身体验实践所学,更快踏入媒体的世界。

Liu Kwok Kwan, Calvin
Liu Kwok Kwan, Calvin
  • 2014-16 Student of Higher Diploma in New Media and Communication
  • 2016-17 Student of Hong Kong Baptist University, BSSc (Hons) in Communication – Media Arts Major (Year 2)

两年新媒体与传播的学习生活,不单令我对新媒体传播及市场学有一定认识,更激发我对创作的追求。课程教导我们市场学上的知识,理解顾客及受众对象,配以技术方面的课程指导,培养我们成为独当一面的媒体创作人。我要感谢所有讲师的教导及支援,学院亦提供很多设施、实践机会及工作经验,让我能尝试不同方向的发展。

Chan Wai Ka, Dylan
Chan Wai Ka, Dylan
  • 2016年新媒体与传播高级文凭毕业生

报读这个课程前,我犹豫了很久,因是新开办的课程,没有毕业生升学出路参考,不免有点疑虑。现在十分庆幸当初的选择是绝对正确,因为这里不单教授课本上的知识,更给予我们很大的发挥空间,与过往中学的学习模式截然不同。院校提供不少机会丰富我们对媒体制作的认识,让我们学以致用,对於未来投身相关行业有很大帮助。

Leung Wai Kei, Jenny
Leung Wai Kei, Jenny
  • 2016年新媒体与传播高级文凭毕业生

中学开始已对媒体很有兴趣,所以修读了这个课程。透过理论课题到实践媒体制作,掌握了关於媒体的各种知识,当中包括市场学、新媒体相关的资讯科技知识,我们亦学习到使用专业媒体制作软件。更高兴的是,这个课程给予学生尝试不同的影片拍摄活动,增强我们日后在职场的竞争力。

Lau Hoi Ming, Harry
Lau Hoi Ming, Harry
  • Offer Received: BA (Honours) Media Culture & Practice, University of the West of England, Bristol
  • Graduate of Higher Diploma in New Media and Communication in 2015

After taking the DSE, I realized that I wanted to pursue working in media. I gained experience from in-class learning, seminars and workshops as well as listening to industry experts’ experience on video editing and shooting. After having fundamental knowledge, students could have opportunities for internship in media related works as well as study tours. Mentored by those experienced and professional experts, they could put words into actions. Those chances definitely gave us a valuable experience. I believe I could have a bright future in media after studying this 2-year course.

Tang Yee Ting, Stephanie
Tang Yee Ting, Stephanie
  • Graduate of Higher Diploma in New Media and Communication in 2015
  • Offer received: BA (Honours) Media Culture & Practice, University of the West of England, Bristol

Apart from the academic studies, lecturers in HKU SPACE CC are always willing to give help to students and are very experienced in their fields. Also, the lecturers will use more interesting teaching methods in the lessons, such as if we had a lesson that was related to lighting, we would have some lighting equipment and could try it one by one. I was grateful to experience real-life project in a company through an internship programme and it offered me a chance to learn in a way that in-class learning could not provide. In summer, I joined a study trip to Shanghai and visited different production units and shopping malls with media arts, such as P.O., a TV station and Shanghai K11. After the trip, I knew much more about the development of media technology in China and enhanced my technological skills in different areas. In this programme, I have benefited a lot from the diversity of subjects, such as communications, marketing, media production, new media and IT related subjects. I believe all the learning experiences and knowledge will enhance my competitiveness in the future.