Programmes - HKU SPACE Community College
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Social Sciences Social Sciences

Associate of Arts in Media, Cultural and Creative Studies

Advertising and Communications

Programme Code: AD 109 3416 6338 2305 5315 aamccs@hkuspace.hku.hk

Application Code 報名編號 : AD109

Aims and features

  • Areas of studies: Advertising, media studies, media writing
  • To prepare you to be both effective creators and critical thinkers in the areas of advertising, media and communications
  • To give you professional knowledge of how advertising and media interact, with emphasis on the practical nature of the media industry
  • To learn from practitioners in the local media industries at experience sharing sessions                            

2020 Overall Progression Rate: 84%
UGC-funded Bachelor’s Degree Programmes: 57%

Some of our graduates/students are admitted to UGC-funded degree programmes every year. The list below shows the programmes that our graduates/students of recent years have articulated to*:

The University of Hong Kong

BA (Hons) Conservation
BA (Hons) Chinese
BA (Hons) Comparative Literature
BA (Hons) English
BA (Hons) Fine Arts
BA (Hons) Global Creative Industries
BA (Hons) Hong Kong Studies
BA (Hons) Music
BA (Hons) Philosophy
BA and BEd (Hons) Language Education - English (Double Degree)
BA and BSSc (Hons) Social Data Science
BA (Hons)
BJ (Hons)
BNurs (Hons)
BSSc (Hons) Sociology
           

The Chinese University of Hong Kong

BA Anthropology
BA Chinese Lang & Lit
BA Contemporary China Studies
BA Cultural Management
BA Cultural Studies
BA English
BA Fine Arts
BA History
BA Music
BA Philosophy
BA Religious Studies
BSSc Gender Studies
BSSc Global Studies
BSSc Journalism & Communication
BSSc Psychology
BSSc Sociology
             

City University of Hong Kong

BA Chinese & History
BA Creative Media
BA Culture & Heritage Management
BA Digital TV & Broadcasting
BA English for the Professions
BA English
BA Language Studies
BA Linguistics & Language Applications
BA Media & Communication
BA Translation & Interpretation
BAS New Media
BBA Management
BSc Creative Media
BSocSc Applied Sociology
BSocSc Asian & International Studies
BSocSc Criminology
BSocSc Environmental Policy
BSocSc Public Policy, Management & Politics
 

Hong Kong Baptist University

BA (Hons) Creative & Professional Writing
BA (Hons) Creative Writing for Film TV & New Media
BA (Hons) English Language & Literature
BA (Hons) Geography
BA (Hons) History
BA (Hons) Humanities
BA (Hons) Music
BA (Hons) Religious Studies
BA (Hons) Translation
BA (Hons) Visual Arts
BA (Hons) Eng Lang & Lit and BEd (Hons) Eng Lang Teaching (Double Degree)
BSocSc (Hons) China Studies - Economics
BSocSc (Hons) Communication - Film and Media Arts
BSocSc (Hons) Communication - Public Relations & Advertising
BSocSc (Hons) Integrated Communication Management
BSocSc (Hons) Geography
BSocSc (Hons) Social Policy
Bachelor of Social Work (Hons)
            

The Hong Kong Polytechnic University

BA (Hons) Advertising Design
BA (Hons) Bilingual Interdisciplinary Chi Studies
BA (Hons) Communication Design
BA (Hons) Eng Studies for the Professions
BA (Hons) Language & Culture
BA (Hons) Scheme in Fashion & Textiles Scheme in Design
BA (Hons) Social Design
BBA (Hons) Marketing
BComm (Hons) Public Relations & Advertising Major (Advertising and Branding)
Broad Discipline of Computing
BSc (Hons) Nursing
                

The Education University of Hong Kong

BA (Hons) Creative Arts & Culture
BA (Hons) Creative Arts & Culture (Music)
BA (Hons) Creative Arts & Culture (Visual Arts)
BA (Hons) Early Childhood Education
BA (Hons) Human & Organizational Development
BA (Hons) Language Studies (Chinese Major)
BA (Hons) Liberal Studies
BA (Hons) Creative Arts & Culture & BEd (Hons) Visual Arts (co-terminal double degree)
BSocSc (Hons) Global & Hong Kong Studies
BSocSc (Hons) Greater China Studies
BSocSc (Hons) Psychology
BEd (Hons) (Secondary) English Language
BEd (Hons) Chinese Language
BEd (Hons) Music
 

Lingnan University

BA (Hons)
BA (Hons) Cultural Studies
BA (Hons) Philosophy
BA (Hons) Visual Studies
 

HKU SPACE International College

Graduates are eligible to apply for admission to the full-time top-up degree programmes offered locally by HKU SPACE International College in collaboration with the following universities:

University of the Arts London
 
Edinburgh Napier University
 
University of the West of England, Bristol
 
University of Hull
 
Manchester Metropolitan University

Career Prospects

The practical training allows you to embark on a wide array of careers, including advertising, marketing, art management, public relations, media management, creative industries, publishing in both the public and private sectors.

001

Wong Sau Ping Adam, director of the popular and successful movie The Way We Dance, shared his experiences with our students.

321

Visit to the studio of Kevin Cheung (張瑋晉 – upcycling product designer) at Wanchai

*The above list is not exhaustive and only shows some of the examples.

GENERIC SKILLS
  • Advanced Chinese Language
  • Introduction to Academic English
  • English for Academic Purposes I & II
  • English for Arts and Humanities
  • Information Technology Fundamentals
  • Elementary Statistics

Experiential Learning

  • The Journey of Self-Discovery
SPECIALISM

Year 1

  • Introduction to Media and Communications
  • Understanding Culture and Everyday Life

Year 2

Common Core Courses

 

  • Visual Culture
  • Researching Culture and Media

Advertising and Communications

  • Advertising: Principles and Practice
  • Media Publishing Industry and Production
  • Writing and Editing for Chinese Media

​Electives

  • Creativity and Creative Industries
  • Introduction to Film Studies
  • Media, Society and Consumer Culture
  • Fundamentals of Journalism

Creative Media and Industries

  • Creativity and Creative Industries
  • Cultural Space: Examining and Enabling People and Place
  • Introduction to Film Studies

​Electives

  • Advertising: Principles and Practice
  • Media Publishing Industry and Production
  • Questioning Cultural Identity
  • Fundamentals of Journalism

Media and Cultural Studies

  • Gender and Society
  • Media, Society and Consumer Culture
  • Questioning Cultural Identity

​Electives

  • Media Publishing Industry and Production
  • Cultural Spaces: Examining and Enabling People and Place
  • Introduction to Film Studies
  • Fundamentals of Journalism

Music Major

  • Fundamentals of Tonal Music I and II
  • Introduction to Chinese Music
  • Introduction to Musics of the World
  • Music in Western History (Baroque through Late Romantic Period)
  • Creativity and Creative Industries

Electives

Choose TWO courses from the following

 

  • Cultural Spaces: Examining and Enabling People and Place
  • Understanding Culture and Everyday Life
  • Introduction to Film Studies
  • Introduction to Media and Communications
Core Curriculum Courses
  • Critical Analysis and Reasoning in Discipline-based Studies
  • One Core Curriculum Course from the Area of Culture, Media and Society 
  • One Core Curriculum Course from the Area of Scientific and Technological Literacy 
  • One Core Curriculum Course from the Area of Perspectives in Arts and Humanities 
The Specialism Electives courses do not apply to Music Theme.
Courses offered in each semester are subject to student enrolment, timetabling and resources available.
 
Mak Foon Yuk, Lily
Mak Foon Yuk, Lily
  • 2020 HKBU Bachelor of Communication (Film and Television) Year 3
  • Other offer received: CityU Bachelor of Arts in Creative Media Year 3
  • Other offer received: HKAPA Bachelor of Fine Arts Degree in Film and Television Year 1

中學時我只看見一條路︰考好DSE上大學,受傳統和狹窄的思想所影響,很少看見自己。AAMCCS令我明白,遇到個人、社會等問題時,要懂得退一步觀察,擺脫固有觀念,冷靜地分析並解決問題。HKU SPACE CC內有不少良師助我提升能力,現在我成為大學生,並不是為了走完那條路,而是為了進一步提升能力,成為一個我渴望成為的自己。感謝HKU SPACE CC成為我人生旅途的
其中一站。

Lee Shing Hei, Venise
Lee Shing Hei, Venise
  • 2020 HKU Bachelor of Arts in Global Creative Industries Year 3
  • Other offer received: CityU Bachelor of Arts in Media and Communication Year 3

During the 2 years in the AAMCCS programme, I have met countless creative and unconventional people, including students, tutors and lecturers. They have inspired and reignited my passion for learning about everyday culture, from examining its dominant ideologies to discussing the common usage of memes or emojis. I am ready to explore more surprising and fascinating things in everyday life. 

Chui Ka Hei, Jeff
Chui Ka Hei, Jeff
  • 2020 HKU Bachelor of Arts in Global Creative Industries Year3
  • Other offer received: CityU Bachelor of Social Sciences in Asian and International Studies Year 3

It was frustrating that I did not achieve my goals in HKDSE. Yet, HKU SPACE CC and the AAMCCS programme have introduced to me a brand-new world with unique perspectives. The lectures developed my critical thinking skills, which not only apply to the coursework, but also my life target. After two years of precious progress, I strongly believe that I am fully equipped, and I am ready to take the upcoming challenges in order to achieve my goal.

Chan Yik Tung Alison
Chan Yik Tung Alison
  • 2020 HKU Bachelor of Social Sciences in Psychology Year 3
  • Other offer received: HKU Bachelor of Arts and Sciences in Social Data Science
  • Other offer received: HKUST School of Business and Management

Academically, this programme allowed me to gain professional knowledge in appreciating creative works done by different kinds of people. Yet, the most enjoyable part for me is having the opportunity to write stories, make short movies, songs, and animations. Working with groupmates on creating cultural spaces in class and doing presentations and performances are also incredible and memorable.

Wong Hoi Yi
Wong Hoi Yi
  • 2019 CUHK Bachelor of Arts in Cultural Studies Year 3
  • Other offer received: HKU Bachelor of Arts in Comparative Literature Year 3
  • Other offer received: HKBU Bachelor of Arts in Humanities Year 3
  • Other offer received: CityU Bachelor of Arts in Media and Communication Year 3

In Media and Cultural Studies, I have learnt concepts and cultural theories which have inspired me to think and question more about the cultural phenomenon and ideologies in our everyday life from a fresh perspective. I believe this programme would definitely enhance our critical thinking and make us see today’s modern society from a completely different angle!

Chung Ching Hei
Chung Ching Hei
  • 2019 CUHK Bachelor of Arts in Cultural Studies Year 3
  • Other offer received: HKU Bachelor of Arts in Global Creative Industries Year 3
  • Other offer received: HKBU Bachelor of Communication (Public Relations and Advertising Major) Year 3
  • Other offer received: CityU Bachelor of Arts in Media and Communication Year 3

In AAMCCS programme, I am encouraged to explore from a wide range of topics in creative and cultural theme. The lecturers here are helpful and passionate to assist students’ studies too. Here you will definitely experience more than you expect. Be courageous, your effort will pay off in future.

Mao Shuhang, Echo
Mao Shuhang, Echo
  • 2016-2018 Associate of Arts in Media, Cultural and Creative Studies – Advertising and Creative Media
  • Offer received: PolyU - Bachelor of Arts in Advertising Design
  • Offer received: LU – Bachelor of Arts in Visual Studies

Studying in AAMCCS programme and ACM theme is a wonderful journey. This programme not only provides professional and diversified theoretical knowledge related to advertising, magazine and creative industries but also teaches you software skills such as Adobe Premiere and Photoshop. Therefore, ACM lays a good foundation as well as opens the door to my dream programme – PolyU design for me. 

Tam Kui Kwong, Desmond
Tam Kui Kwong, Desmond
  • 2016-2018 Associate of Arts in Media, Cultural and Creative Studies – Advertising and Creative Media
  • 2018: PolyU - Bachelor of Arts in Social Design Year 1 (2-year programme)
  • Other offer received: EdUHK - Bachelor of Arts in Creative Arts and Culture (Visual Art Major) Year 3

In facing various challenges these 2 years at HKU SPACE, I've learnt the value of hard work. Studying "Advertising and Creative Media" has been helpful to me in furthering my knowledge of visual art and design, understanding conceptual frameworks and theoretical approaches to comprehend our society more deeply. Rather than applying advanced techniques uncritically, I've learnt perspectives to guide me to make artworks that are unique and meaningful.

Yang Meng, Mathilda
Yang Meng, Mathilda
  • 2016-2018 Associate of Arts in Media, Cultural and Creative Studies – Advertising and Creative Media
  • Offer received: HKBU - Bachelor of Communication in Film (Film and Television Concentration) Year 3
  • Offer received: PolyU - Bachelor of Arts in Advertising Design

Film is a panacea that can alleviate the pain caused by the weirdness of humanity. My passion is the engine driving me to learn what I really fascinated about. The experience in HKU SPACE CC allows me to listen to myself, discover and confirm the desire to chase the things I want.

Lai Man Him Alex
Lai Man Him Alex
  • 2014-2016 Associate of Arts in Media, Cultural and Creative Studies - Advertising and Creative Media
  • Offer accepted: CityU Bachelor of Arts in Digital Television and Broadcasting Year 3

A positive attitude changes everything. Studying in Associate Degree is not a failure but another chance for me to prepare for receiving the higher education. Actions speak louder than words. Hard work is very important since the future is created by our own hands. What doesn't kill you makes you stronger.

Lai Wing Chiu, Martha
Lai Wing Chiu, Martha
  • 2014-2016 Associate of Arts in Media, Cultural and Creative Studies - Advertising and Creative Media
  • Offer accepted: CityU BA in Creative Media Year 3
  • Other Offer received: HKBU Bachelor of Arts (Honours) in Creative Writing, Television and New Media

Studying in HKU SPACE CC gives me a second chance to get into the university. The programme provides me with experiences in different media fields. There are also lecturers and like-minded friends who assisted me in achieving my dreams.

Kong Chui Shan
Kong Chui Shan
  • 2013-2015 Associate of Arts in Media, Cultural and Creative Studies
  • 2015 CityU - BA in Digital Television and Broadcasting Year 3

You may learn basic skills of different software from this programme. They are useful for your further study or career. The lecturers are nice and helpful, so be brave to ask them questions. Don't worry: you are just walking a longer path to reach the goal!

Lung Tsz Yu, Travis
Lung Tsz Yu, Travis
  • 2019 CUHK Bachelor of Arts in Cultural Studies
  • Other offer received: HKBU Bachelor of Arts in Humanities Year 3

After the torturing battle of DSE, it is easy for we students to feel lost in the sea of opportunities and career paths. HKU SPACE and AAMCCS have introduced me to the fascinating world of cultural studies with introductory courses. It also sparked my interest in this field of study which really gave me a clear goal. With that, I was able to shake off my sense of disorientation in exchange for a clear, dedicated mind to pursue my dream.

Fung Man Kit Simon
Fung Man Kit Simon
  • 2010-2012 Associate of Arts in Media, Cultural and Creative Studies
  • 2012 CityU - BA in Media and Communication Year 3
  • Current job: Reporter, Now News

成功的教育能啟發學生的思考、衝擊你既有觀念。AAMCCS讓我明白,創意是在不斷問Why和Why not之間所衍生。它不是來自方程式,而是來自我們對世界的好奇心。

Siu Tsz Fung
Siu Tsz Fung
  • 2012-2014 Associate of Arts in Media, Cultural and Creative Studies
  • 2014 PolyU - Bachelor of Arts (Hon) in Bilingual Interdisciplinary Chinese Studies

相信很多人都會感到疑惑,創作需要讀的嗎?無可否認,讀這個專修主題是不需要背誦。我應該說,就算背誦,對學習這主題也沒有任何幫助。可能有人會為了不想用腦而選擇這個專修主題。可是,我覺得剛好相反。讀這個專修主題你更需要用腦,需要思考,例如去思考如何將平凡變得不平凡。 在學院的第一年,我已選定了Advertising & Creative Media。我一向對創意媒體都非常感興趣。在這年,我學會了如何think out of the box,最重要是這個專修主題給予我發揮創意的機會。所以,創作是需要讀的,當中學到以及見識到的東西都令我們終身受用。

Lai Man Him Alex
Lai Man Him Alex
  • 2014-2016 Associate of Arts in Media, Cultural and Creative Studies - Advertising and Creative Media
  • Offer accepted: CityU Bachelor of Arts in Digital Television and Broadcasting Year 3

A positive attitude changes everything. Studying in Associate Degree is not a failure but another chance for me to prepare for receiving the higher education. Actions speak louder than words. Hard work is very important since the future is created by our own hands. What doesn't kill you makes you stronger.

Ho In Wing
Ho In Wing
  • 2013-2015 Associate of Arts in Media, Cultural and Creative Studies
  • 2015 PolyU - BA (HONS) Advertising Design
  • Other offer received: CityU - BA in Media and Communication Year 3

“I'm not telling you it's going to be easy, I'm telling you it's going to be worth it.” Having been an Arts student at HKU SPACE Community College for two years, I was given a chance to experience a diverse range of disciplines that suit my interests. This College provides a welcoming study environment which allowed me to expand my understanding and grow professionally. I can think of no greater honour than to become part of the College’s illustrious history, where I can bring my desires to reality.

Chung Chun Yin Joey
Chung Chun Yin, Joey
  • 2012-2014 Associate of Arts in Media, Cultural and Creative Studies
  • 2014 CUHK - BA in Cultural Studies Year 3
  • Other offer received: HKU - Bachelor of Arts in Comparative Literature
  • Other offer received: BU - Bachelor of Humanities
  • Other offer received: CityU - Bachelor of Media and Communication

在副學士中接觸到多元化的科目,有趣的課堂和實踐的機會令我投入學習,助我發掘到真正的興趣,繼續發展。

Lai Wing Chiu, Martha
Lai Wing Chiu, Martha
  • 2014-2016 Associate of Arts in Media, Cultural and Creative Studies - Advertising and Creative Media
  • Offer accepted: CityU BA in Creative Media Year 3
  • Other Offer received: HKBU Bachelor of Arts (Honours) in Creative Writing, Television and New Media

Studying in HKU SPACE CC gives me a second chance to get into the university. The programme provides me with experiences in different media fields. There are also lecturers and like-minded friends who assisted me in achieving my dreams.

Tam Wing Chun David
Tam Wing Chun David
  • 2012-2014 Associate of Arts in Media, Cultural and Creative Studies
  • 2014 HKBU - Bachelor of Social Science (COMM) Public Relations and Advertising Year 3

“Advertising and Creative Media” 想投身廣告行業的我,二話不說就選了這個主修。廣告離不開創意,曾不禁會想:「創意有得讀架咩?」。經過這兩年,我可以告訴大家,創意「無得讀」。因為是靠自己多看;多想像;多試,而這個課程就給我不少機會。我見過不同界別的創作人;我想過無數的ideas;我試過「度橋」、作歌、畫storyboard、印雜誌......這兩年令我真正明白甚麼是Advertising and Creative Media。

Yiu Yuk Hei, Shine
Yiu Yuk Hei, Shine
  • 2020 HKU Bachelor of Arts in Hong Kong Studies Year 3
  • Other Offer Received: CUHK Bachelor of Arts in Cultural Studies Year 3

I have been equipped with skills to critically analyze media text, identity, gender, consumer culture and spatial politics. More importantly, I have learnt to acknowledge the fluidity of culture, the problems of everyday life and identification of the omnipresence of discrimination and inequality in society.

Law Yan Yi
Law Yan Yi
  • 2010-2012 Associate of Arts in Media, Cultural and Creative Studies
  • 2012 CityU - BA in Media and Communication Year 3
  • Current job: Newspaper Editor

從太空畢業後,仍然不時掛念在太空的日子,想起太空講師們的教誨。在這裏,我找到了屬於我的「媒體的定義」,我不敢說這裏有最好的教材,但我敢肯定的說,這兒有最具熱誠、最用心的講師,因為他們,至今我仍然不斷想回太空「補多堂」。

Wong Cheuk Sze, Tristia
Wong Cheuk Sze, Tristia
  • 2019 CityU Bachelor of Arts in Media and Communication Year 3
  • Other offer received: HKBU Bachelor of Arts in Creative & Professional Writing
  • Other offer received: CityU Bachelor of Arts in Digital Television and Broadcasting

AAMCCS 帶來良好的學習氣氛、難忘的經驗,身邊有老師支持亦有同學們互相鼓勵。除了學科的老師樂意為學生解答課業上的問題,還不吝嗇的分享升學、選科的經驗,感受到學校和諧的氣氛。再者臨近考試,大家也自組“溫習團”、自發地在學校溫習。另外,學校也延長了開放時間,有助師生備戰。除此之外AAMCCS有別以往在DSE學制的知識,提供了更多樣化的思考角度予我們反思社會、乃至生活的議題,不再受限於填鴨式教育。