Programmes - HKU SPACE Community College
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Higher Diploma in Public Relations and Corporate Communications

Programme Code: HD 129 Online Application 3416 6338 2305 5315 hdprcc@hkuspace.hku.hk

Application Code 報名編號 : HD129

 

Professional and Practical Training

The Higher Diploma in Public Relations and Corporate Communications programme aims to prepare students for further academic and career development in the fields of public relations, corporate communication, media, advertising, journalism, marketing and management. Students will learn how the media work, how to manage and package information for the media, how to analyze information, and how to identify audiences and readers from this highly professional and career-related programme.

Experience Sharing by Industry Practitioners

Professionals from the media sector and public relations practitioners are invited to share their work experience during guest lectures.

Placements and Internship Opportunities

Students are encouraged to apply for a number of placements and summer internships on a voluntary basis. These opportunities do not carry any credits but the knowledge gained and contacts made in the industry will prove invaluable for students to develop their future careers.

Opportunities for Further Studies

2019 Overall Progression Rate: 77%                      

Some of our graduates/students are admitted to UGC-funded degree programmes every year. The list below shows the programmes that our graduates/students of recent years have articulated to*:

The University of Hong Kong
BA
BNurs

The Chinese University of Hong Kong
BA Cultural Management
BSSc Journalism & Communication

The Hong Kong University of Science and Technology
BBA

City University of Hong Kong
BA Digital Television & Broadcasting
BA Media & Communication
BA Translation & Interpretation
BBA
BBA Information Management
BSocSc (Hons) Public Policy & Politics

The Hong Kong Polytechnic University
BA (Hons) Fashion and Textiles
BSc (Hons) Enterprise Engineering with Management

Hong Kong Baptist University
BSocSc (Hons) Communication - Organizational Communication
BSocSc (Hons) Communication - Public Relations and Advertising   

The Education University of Hong Kong
BEd (Hons) Business, Accounting & Financial Studies
 

Through-train Pre-enrolment Scheme

Swansea University
BA in Media and Communication
Bachelor of Arts in English Language and Media


The University of New South Wales
Bachelor of Media (Public Relations and Advertising)

HKU SPACE International College

University of the Arts London

Edinburgh Napier University, UK

The University of Hull, UK

The University of Western Australia, Australia

University of the West of England, Bristol

Manchester Metropolitan University

Career Prospects

The corporate communications components make up a highly recognised qualification for career opportunities in advertising, media management, business development, marketing, corporate and public affairs.

           

*The above list is not exhaustive and only shows some of the examples.

GENERIC SKILLS
  • Elementary Statistics
  • Information Technology Fundamentals
  • Introduction to Academic English
  • English for Academic Purposes I and II
  • English for Business
  • Advanced Chinese Language

EXPERIENTIAL LEARNING COURSE

  • Public Relations and Corporate Communications Project
SPECIALISM

Year 1

  • Principles of Public Relations and Corporate Communications
  • Practical Public Relations Writing in Chinese and English
  • Introduction to Marketing
  • Introduction to Management
  • Introduction to Media and Communications
  • Media Publishing and Production

 

Year 2

  • Advertising: Principles and Practice
  • Effective Public Relations Campaigns
  • Fundamentals of Journalism
  • Event Planning and Promotion
  • Digital PR
  • Crisis Communication and Reputation Management

 

「專業公關分享」講座 - 聽聽 Irene 的經驗之談,向公關專業出發!

對公關專業感興趣的你,想認識更多業內的行情嗎?
讀公關課程,做 Intern(實習),對於「入行」有幫助嗎?
我們邀請了羅德公關(亞洲)的專業公關人員,跟同學分享心得。
羅德公關是世界知名的公關公司,業務遍佈亞洲(連結 http://www.ruderfinnasia.com/)。
Irene Lo 在 2012 年以實習形式加入,今天已是 Account Executive(客戶主任),
短短數年已累積豐富的公關管理及活動策劃經驗 

講座片段:

(1) 公關實習生- 積極投入 主動學習

(2) Intern經驗之談 公關原來咁專業

(3) Irene教路 面試基本功

Experiential Learning

In the experiential learning course, students are required to develop PR and promotional plans for an assigned business or nonprofit organization that collaborates with our programme. Students can apply relevant knowledge and their creativity to formulate strategies, and can gain practical experience through discussions with and presentations to the corporate partner.

吳思慧 (Summer)
吳思慧 (Summer)
  • 升讀香港城市大學工商管理學士(市場營銷)

修讀公關及企業傳訊高級文憑讓我明白行業的運作、前景,亦教導我相關的知識,幫助我將來投入市場營銷、廣告及公關的行業。

杜穎蕎 (Jasmine)
杜穎蕎 (Jasmine)
  • 升讀香港浸會大學傳播系(公關及廣告)

修讀公關及企業傳訊高級文憑給予我更多機會接觸到媒體業的發展,並擴闊了我的視野。其中,課程提供了不少實踐理論的模擬訓練,為學生裝備得更好,讓我們他日能在相關行業裏乘風破浪、發揮所長。

梁慧琪 (Nicole)
梁慧琪 (Nicole)
  • 升讀香港浸會大學傳播 (公關及廣告)

「公關及企業傳訊高級文憑能讓我學習到很多自己感興趣的科目,亦讓我了解到更多行業有關資訊,為將來作好準備。」

楊淑殷 (Joyce)
楊淑殷 (Joyce)
  • 升讀香港城市大學媒體與傳播系 (數碼電視與廣播)

「修讀公關及企業傳訊高級文憑令我尋覓到適合的道路,更能認識一班志同道合的夥伴。感謝兩年來一眾老師的教學及支持,使我能一圓大學夢。課程內容讓我加深對公關及廣告等行業的認識,助我裝備自己,向夢想進發!」

Wong Yau Wa
Wong Yau Wa
  • 升讀香港城市大學媒體與傳播系 (數碼電視與廣播)

「公關及企業傳訊高級文憑是集理論與實踐於一身的課程,課程內容能銜接相關大學學位課程。在這兩年間不但學會公關及企業傳訊的理論和技巧,更有機會參與實習實踐所學。同時更讓我認識一班有共同志向的朋友,為理想而奮鬥。」

郭慧怡 (Haylie)
郭慧怡 (Haylie)
  • 升讀香港城市大學媒體與傳播系 (數碼電視與廣播)

「課程讓我學習到行業內的專業知識,為升學打好基礎,更為日後就業鋪路。」

王嘉蕙(Kenus)
王嘉蕙(Kenus)
  • 升讀香港浸會大學傳理學院(公關及廣告)

「公關及企業傳訊高級文憑為我帶來珍貴的友誼,為升學打好堅實的基礎。」

梁懿德 (Daisy)
梁懿德 (Daisy)
  • 升讀香港中文大學新聞及傳播學院

「公關及企業傳訊高級文憑為我贏得難能可貴的友誼和畢生難忘的校園生活。」

盧榆澄 (Joey)
盧榆澄 (Joey)
  • 升讀香港浸會大學傳播系(公關及廣告)

「課程讓我明白行業的實際需要,助我裝備好自己,提升競爭力!」

Zoe Tse
Zoe Tse
  • 升讀香港城市大學媒體及傳播系

「我學到的專業知識,不但可以銜接大學課程,更在實習中大派用場!」

崔詠芝 (Candy)
崔詠芝 (Candy)
  • 升讀香港中文大學新聞及傳播學院

「行內專業人士的分享令我對學科有更大興趣。」

黃紫紅 (Tsz Hung)
黃紫紅 (Tsz Hung)
  • 升讀香港中文大學文化管理系

「做風中的一條勁草,比做温室裏的小花,更能磨練自己。修讀公關及企業傳訊高級文憑擴闊了我的視野,各式各樣的校園活動給我充實的大專生活,這兩年的考驗,使我做好升讀中大的準備。」