QF Level: 4

QR Registration No.: 15/000026/L4

Registration Validity Period:  01/09/2015 to ongoing

Application Code 報名編號 : HD129

Higher Diploma in Public Relations and Corporate Communications
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Professional and Practical Training

The Higher Diploma in Public Relations and Corporate Communications programme aims to prepare students for further academic and career development in the fields of public relations, corporate communication, media, advertising, journalism, marketing and management. Students will learn how the media work, how to manage and package information for the media, how to analyse information, and how to identify audiences and readers from this highly professional and career-related programme.

Experience Sharing by Industry Practitioners

Professionals from the media sector and public relations practitioners are invited to share their work experience during guest lectures.

Placements and Internship Opportunities

Students are encouraged to apply for a number of placements and summer internships on a voluntary basis. These opportunities do not carry any credits but the knowledge gained and contacts made in the industry will prove invaluable for students to develop their future careers.

Opportunities for Further Studies

2023 Overall Progression Rate: 85%                      

Some of our graduates/students are admitted to UGC-funded degree programmes every year. The list below shows the programmes that our graduates/students of recent years have articulated to*:

The University of Hong Kong
BA
BNurs

The Chinese University of Hong Kong
BA Cultural Management
BSocSc Journalism & Communication(Advertising and Public Relations)
Integrated BBA

The Hong Kong University of Science and Technology
BBA

City University of Hong Kong
BA Digital Television & Broadcasting
BA Media & Communication
BA Translation & Interpretation
BBA
BBA Information Management
BBA Marketing
BSocSc Public Policy & Politics

The Hong Kong Polytechnic University
BA (Hons) Fashion and Textiles
BA (Hons) Language and Speech Sciences
BBA (Hons) Marketing
BSc (Hons) Enterprise Engineering with Management

Hong Kong Baptist University
BComm (Hons) Public Relations & Advertising Major - Organizational Communication
BComm (Hons) Public Relations & Advertising Major - Public Relations
BComm (Hons) Public Relations & Advertising Major - Advertising and Branding

The Education University of Hong Kong
BEd (Hons) Business, Accounting & Financial Studies
BSocSc (Hons) Policy Science & Management

HKU SPACE International College

University of the Arts London

Edinburgh Napier University

The University of Hull

University of the West of England, Bristol

Career Prospects

The corporate communications components make up a highly recognised qualification for career opportunities in advertising, media management, business development, marketing, corporate and public affairs.

*The above list is not exhaustive and only shows some of the examples.